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Austria TV Update

  • December 2015
  • -
  • Ovum
  • -
  • 46 pages

A detailed update of Austria's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

UPC continues to lead the pay-TV market, taking 34% of subscribers in 2014, followed by Telekom Austria with 23% of the market total.
Cable is rapidly being digitized, but the process is not expected to be completed until after the forecast period.
DTT has made a limited impact but continues to grow slowly, serving as the primary TV service in just over 150,000 households.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in Austria
Assess the prospects for multiscreen/OTT initiatives in the Austrian TV market

Questions answered

Who are the leaders in the Austrian pay-TV market?
How far has cable digitalization come, and when is it expected to be complete?
What is the status of digital terrestrial in Austria, and will it have an impact on the pay-TV market in the long term?
How is the SVOD market shaping up in Austria?

Table Of Contents

Austria TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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