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Indonesia TV Update

  • December 2015
  • -
  • Ovum
  • -
  • 40 pages

A detailed update of Indonesia's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

Despite the entry of new DTH players over the past two years, MNC's Indovision continues to dominate the pay-TV market with its strategy around differentiation through exclusive content, new channels, value-for-money packages, aggressive marketing efforts and maintenance of an extensive in-house retail distribution network.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in IndonesiaAssess the prospects for multiscreen/OTT initiatives in the Indonesian TV market

Questions answered

Who are the market leaders in the pay-TV segment?
How is piracy impacting pay-TV growth in Indonesia?

Table Of Contents

Indonesia TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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