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Netherlands TV Update

  • December 2015
  • -
  • Ovum
  • -
  • 63 pages

A detailed update of the Netherlands's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


Following the EUR10bn acquisition of Ziggo by Liberty Global in 2014 and UPC rebranded as part of the Ziggo brand, the company is experiencing losses due to harmonization issues in the post-merger entity.
Ovum research shows that Netflix will have 1.34 million subscribers by the end of 2015. It has improved its position via a partnership with KPN to host its streaming services on the KPN platform.
KPN has launched an OTT live and on-demand streaming service, Play, which offers 22 linear TV channels, as well as three HBO premium channels and HBO On Demand.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in the Netherlands
Assess the prospects for multiscreen/OTT initiatives in the Dutch TV market

Key questions answered

How has the OTT market evolved over the past year in the Netherlands?
What impact is the UPC-Ziggo merger having on the Netherlands' pay-TV market?

Table Of Contents

Netherlands TV Update
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts

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