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Portugal TV Update

  • December 2015
  • -
  • Ovum
  • -
  • 46 pages

A detailed update of Portugal's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

Cable had long been the leading platform but the sector has peaked, Ovum research shows that IPTV has now taken the lead.
IPTV has been the main beneficiary of cable and DTH churn, which has boosted the success of Portugal Telecom's Meo TV service.

Key features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in Portugal
Assess the prospects for multiscreen/OTT initiatives in the Portuguese TV market

Questions answered

What are the competitive dynamics between cable and IPTV in Portugal?
How is the OTT-SVOD market in Portugal evolving?

Table Of Contents

Portugal TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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