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Denmark Tourism Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 26 pages

Includes 3 FREE quarterly updates

Denmark's tourism market is mature, but underdeveloped outside of the major hotspots. The country relieson neighbouring countries for its main three source markets, and whilst solid economic performance isexpected of Germany, Sweden and Norway it still leaves Denmark vulnerable to asymmetric shocks.Transport infrastructure is well developed in the country, but budgetary concerns may inhibit infrastructurespending in the near future. Overall there is likely to be solid growth in inbound arrivals that is not matchedby an increase in establishments that will push up occupancy rates, but the country must develop attractionsand its marketing strategy to bring in visitors from further afield.Denmark's relationship with the EU has become more strained over recent months, in part due to themigrant crisis affecting the continent. The country recently rejected a proposal to deepen its participationwithin the EU, and reflects an increasingly eurosceptic attitude. If this relationship continues to degrade itmay affect tourism from the bloc to a small degree, although it is unlikely to be a major issue.

Table Of Contents

Denmark Tourism Report Q1 2016
BMI Industry View 5
Table: Key Forecasts (Denmark 2012-2019) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Denmark 2012-2019) 12
Table: Tourism Receipts (Denmark 2012-2019) 13
Table: Hotel Accommodation (Denmark 2012-2019) 16
Table: Tourist Departures and Consumption (Denmark 2012-2019) 16
Industry Risk/Reward Index 17
Table: Western Europe Tourism Risk/Reward Index 17
Market Overview 19
Competitive Landscape 21
Domestic Hotel Groups 21
Table: Domestic Hotel Groups 21
International Hotel Groups 21
Table: International Hotel Group 22
Methodology 23
Industry Forecast Methodology 23
Risk/Reward Index Methodology 24
Table: Weighting Of Indicators 26

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