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Breakfast Cereals in Italy, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

In 2014, Coop tested sales of bulk breakfast cereals in its stores, with consumers having the possibility to create their own cereal mix as they usually do in foodservice at hotels. Unit prices for these products was usually higher compared to their packaged counterparts, however, given that the origins were often local and that Italian consumers favoured this new way of buying breakfast cereals, to the point that the retailer extended the offer to a larger number of stores with higher income...

Euromonitor International's Breakfast Cereals in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Breakfast Cereals in Italy, Euromonitor International
BREAKFAST CEREALS IN ITALY
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Barilla Alimentare SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 1 Barilla Alimentare SpA: Key Facts
Summary 2 Barilla Alimentare SpA: Operational Indicators
Competitive Positioning
Summary 3 Barilla Alimentare SpA: Competitive Position 2015
Conad - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 4 Conad Consorzio Nazionale Dettaglianti: Key Facts
Summary 5 Conad Consorzio Nazionale Dettaglianti: Operational Indicators
Internet Strategy
Private Label
Summary 6 Conad Consorzio Nazionale Dettaglianti: Private Label Portfolio
Competitive Positioning
Summary 7 Conad Consorzio Nazionale Dettaglianti: Competitive Position 2014
Nestle Italiana SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 8 Nestle Italiana SpA: Key Facts
Summary 9 Nestle Italiana SpA: Operational Indicators
Competitive Positioning
Summary 10 Nestle Italiana SpA: Competitive Position 2015
Executive Summary
Farewell To Recession, Farewell To Financial Concerns?
Expo Milan 2015 Showcases Italian Food Excellence To the World
Artisanal and Local Products in Focus
Hypermarkets Continues To Struggle While Online Grocery Retailers Remain Undeveloped
Eating Good Food, the First Step for A Healthy Life
Key Trends and Developments
13 December 2014 Marks the Introduction of New Food Labelling Laws in Italy
Decreasing Promotional Activity To Level Up Prices Between Brands and Private Label
Italian Food Needs To Adapt To Cultural Differences
Food Safety Concerns Continue To Grow Among Italian Consumers
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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