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Breakfast Cereals in Italy, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

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In 2014, Coop tested sales of bulk breakfast cereals in its stores, with consumers having the possibility to create their own cereal mix as they usually do in foodservice at hotels. Unit prices for these products was usually higher compared to their packaged counterparts, however, given that the origins were often local and that Italian consumers favoured this new way of buying breakfast cereals, to the point that the retailer extended the offer to a larger number of stores with higher income...

Euromonitor International's Breakfast Cereals in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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