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Processed Meat and Seafood in Italy

  • October 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Summary

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After a WHO report at the end of 2015 linked a high intake of red meat to various health problems, 2016 saw increased consumption of alternatives among Italian consumers. These alternatives included tuna, salmon, caviar and poultry, as well as vegetarian and vegan meat substitutes. Shelf stable, chilled and frozen processed poultry all recorded robust growth in retail volume and current value sales as more consumers came to favour these product types over whole chickens or fresh chicken pieces.

Euromonitor International’s Processed Meat and Seafood in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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