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Rice, Pasta and Noodles in Morocco

  • November 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Moroccans are big consumers of both soft and durum wheat. With the growing concerns about health and wellness, the consumption trend moved towards wholegrain goods such as rice and pasta. This situation also affected producers’ marketing strategies with more important investment in marketing communications, especially TV ads that target a wide audience. Rice, pasta and noodles recorded 4% volume growth and 7% value growth in 2016.

Euromonitor International’s Rice, Pasta and Noodles in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Rice, Pasta and Noodles in Morocco
RICE, PASTA AND NOODLES IN MOROCCO
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2011-2016
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2011-2016
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2011-2016
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2011-2016
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2011-2016
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2012-2016
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2013-2016
Table 8 NBO Company Shares of Rice: % Value 2012-2016
Table 9 LBN Brand Shares of Rice: % Value 2013-2016
Table 10 NBO Company Shares of Pasta: % Value 2012-2016
Table 11 LBN Brand Shares of Pasta: % Value 2013-2016
Table 12 NBO Company Shares of Noodles: % Value 2012-2016
Table 13 LBN Brand Shares of Noodles: % Value 2013-2016
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2011-2016
Table 15 Distribution of Rice by Format: % Value 2011-2016
Table 16 Distribution of Pasta by Format: % Value 2011-2016
Table 17 Distribution of Noodles by Format: % Value 2011-2016
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
Jessy Diffusion SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Jessy Diffusion SA: Key Facts
Summary 2 Jessy Diffusion SA: Operational Indicators
Competitive Positioning
Summary 3 Jessy Diffusion SA: Competitive Position 2016
Executive Summary
Packaged Food Records Slower Value Growth in 2016
Social Media and TV Shows Fuel Consumer Health Concerns
Domestic Companies Continue To Lead Packaged Food in 2016
Internet Retailing Continues To Grow in Popularity
Packaged Food Expected To Post Growth Over Forecast Period
Key Trends and Developments
Demand for Healthy and Natural Goods Continues To Grow Rapidly
Rising Demand for Gluten Free Foods
Internet Retailing Sales Rising Rapidly From Small Base
Dynamic Brand Licencing Developments
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 26 Sales of Packaged Food by Category: Volume 2011-2016
Table 27 Sales of Packaged Food by Category: Value 2011-2016
Table 28 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 29 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 30 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 31 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 32 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 33 Penetration of Private Label by Category: % Value 2011-2016
Table 34 Distribution of Packaged Food by Format: % Value 2011-2016
Table 35 Distribution of Packaged Food by Format and Category: % Value 2016
Table 36 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 37 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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