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  5. > The Smartphones in the Middle East and North Africa: trends and forecasts 2015–2020

Smartphone adoption and sales dynamics in the Middle East and North Africa vary immensely across sub-regions with distinct social and economic characteristics. This report provides forecasts and analysis of the trends that affect smartphone sales in the region.

Table Of Contents

The Smartphones in the Middle East and North Africa: trends and forecasts 2015-2020

Contents


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5.Executive summary


6.Executive summary: First-time buyers in North Africa and low-income segments of the GCC countries will drive unit sales


7.Worldwide trends


8.Worldwide: Smartphone markets are saturating - operators and vendors must reassess their priorities


9.Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging Asia-Pacific


10.Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015


11.Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change


12.Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts


13.Worldwide: Operator bundles are in demand and play a role in
prepaid-to-postpaid migration


14.Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end


15.Worldwide: iOS's market share of unit sales will remain stable at around 15% until 2020


16.Regional trends


17.Middle East and North Africa: Surges in replacement activity and a large pool of potential first-time buyers will drive growth


18.Middle East and North Africa: Key regional trends


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Figures


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Figure 1: Smartphone unit sales and smartphones' share of mobile handset unit sales, Middle East and North Africa, 2012-2020


Figure 2: Mobile handset unit sales by type, and smartphones' share of unit sales, worldwide, 2012-2020


Figure 3: Smartphone unit sales by region, 2014 and 2020


Figure 4: Percentage of respondents who bought their most recent handset from an operator, 16 countries, and averages for 2014 and 2015


Figure 5: Device bundling and financing plans by type


Figure 6: Seven areas of consideration for operators when assessing the potential impact of SIM-only and vendor financing take-up


Figure 7: Choice of next mobile tariffandnbsp; by type among those who plan to change their tariffs, by current tariff type, 6 European countries, US and South Korea


Figure 8: Choice of next mobile tariffandnbsp; by type among those who plan to change their tariffs, by current tariff type, 8 countries in MEA and emerging APAC


Figure 9: Smartphone unit sales by manufacturer, worldwide, 2012-2020


Figure 10: Smartphone unit sales by operating system, worldwide, 2012-2020


Figure 11: Mobile handset connections by type, and smartphones' share of connections, Middle East and North Africa, 2012-2020


Figure 12: Smartphone unit sales and smartphones' share of mobile handset unit sales, Middle East and North Africa, 2012-2020


Figure 13: Key regional trends in handset markets, Middle East and North Africa


Figure 14: Intention to replace current smartphone within 1 year, by device age and country


Figure 15: Most recent smartphone purchase by channel and country, a comparison of 2014 and 2015


Figure 16: Intended (within 6 months) and current mobile tariffs, by country and type, a comparison of 2014 and 2015


Figure 17: Smartphone unit sales and smartphones' share of mobile handset unit sales, Egypt, 2012-2020


Figure 18: Smartphone unit sales and smartphones' share of mobile handset unit sales, Morocco, 2012-2020


Figure 19: Smartphone unit sales and smartphones' share of mobile handset unit sales, Saudi Arabia, 2012-2020


Figure 20: Smartphone unit sales and smartphones' share of mobile handset unit sales, United Arab Emirates, 2012-2020


Figure 21: Main enablers and constraints for our smartphone forecasts


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