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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Mexico is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones (i.e. cellphones) in Mexico.

The study draws on extensive primary and secondary research covering 102 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY / furniture / home outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Mexico.

Key features of this publication include:

- quantification of the market value for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to have been worth in Mexico in 2015, how did it split between white goods, brown goods, grey goods, mobile gadgets and mobile phones, and to what extent did each of these segments grow or decline in value since 2011?

- analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile phones, including their unweighted and weighted share of partnerships;

- consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: to what extent has this form of distribution developed in Mexico and who are the main competitors in this respect?

- forecasts for the value of the market for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2019: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Mexico

TABLE OF CONTENTS
00 EXECUTIVE SUMMARY 1
10 INTRODUCTION 3
What is this report about? 3
Rationale 3
A number of factors are causing dynamics to change in the extended warranty and insurance sector… 3
… including shifts in consumer behaviour… 3
… especially in relation to their use of distribution channels 4
Methodology 4
Manufacturer and retailer survey 4
The survey covers over 100 manufacturers and retailers of mobile and non-mobile consumer products 4
Market data 5
Distribution channels for retailers 5
Definitions 6
Extended warranties and insurance 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles 6
Premiums and other revenues 7
Operating models 7
Weighted shares 8
PartnerBASE and market data annexe 8
Finaccord 9
20 WHITE GOODS 10
Introduction 10
Underlying market value and volume 11
The value and volume of sales of white goods has increased modestly in recent years 11
Manufacturers' original warranty length and consumer law 12
Only one manufacturer offers an original warranty for white goods of longer than one year 12
Manufacturer schemes for extended warranties and insurance 13
Almost a half of manufacturers of white goods have introduced an extended warranty scheme… 13
… albeit all are operated on an internal basis or via a captive provider 14
Retailer schemes for extended warranties and insurance 16
Most retailers of white goods have an associated extended warranty scheme… 16
with Garanplus (a trading style of AIG) claiming the most partnerships… 17
followed by The Warranty Group 17
Combined analysis for manufacturer and retailer schemes 19
Two providers are likely to control close to a half of the total market 19
Risk coverage of all schemes for extended warranties and insurance 20
Cover for accidental damage is rarely a feature of extended warranties for white goods in Mexico 20
Independent distribution channels 20
Market value for extended warranties and insurance 21
Market forecasts to 2019 22
The value of the white goods market is forecast to increase slowly through to 2019… 22
meaning that growth in the related extended warranty sector will also be fairly unexciting 23
30 BROWN GOODS 24
Introduction 24
Underlying market value and volume 25
The value of the Mexican brown goods market rose by more than MXN 1 billion between 2011 and 2015 25
Manufacturers' original warranty length and consumer law 26
Most brown goods manufacturers in Mexico offer only a one-year guarantee… 26
Manufacturer schemes for extended warranties and insurance 27
… and very few have introduced any kind of extended warranty 27
Retailer schemes for extended warranties and insurance 29
Retailer enthusiasm for extended warranties for brown goods is much higher 29
…with Garanplus and The Warranty Group again the most prominent providers… 30
… and with Assurant Solutions the only other external partner operating here 30
Combined analysis for manufacturer and retailer schemes 32
Again, the combined analysis points to a relatively concentrated market 32
Risk coverage of all schemes for extended warranties and insurance 33
Most schemes are limited to cover for mechanical and technical breakdown only 33
Independent distribution channels 33
Market value for extended warranties and insurance 34
Market forecasts to 2019 35
Growth in the value of Mexico's market for brown goods will diminish from 2015 and 2019 35
… although the value of the related extended warranty market will still rise by more than 10% 36
40 GREY GOODS 37
Introduction 37
Underlying market value and volume 38
Reflecting a global trend, sales of grey goods have declined in both value and volume terms 38
Manufacturers' original warranty length and consumer law 39
Two manufacturers offer three-year original warranties for grey goods in Mexico… 39
Manufacturer schemes for extended warranties and insurance 40
… and 12 promote extended warranties 40
Retailer schemes for extended warranties and insurance 42
The supply structure for retailer extended warranties for grey goods is identical to that for brown goods… 42
Combined analysis for manufacturer and retailer schemes 44
… albeit the combined analysis points to a somewhat more fragmented market 44
Risk coverage of all schemes for extended warranties and insurance 45
A few extended warranty programs for grey goods include cover for accidental damage 45
Independent distribution channels 45
Market value for extended warranties and insurance 46
Market forecasts to 2019 47
The market for grey goods is forecast to continue its decline between 2015 and 2019 47
…which is likely to translate into a further contraction of the associated extended warranty market 48
50 MOBILE GADGETS 49
Introduction 49
Underlying market value and volume 50
The value of the Mexican mobile gadget market increased by over 50% between 2011 and 2015 50
Manufacturers' original warranty length and consumer law 51
All mobile gadget manufacturers offer an original guarantee of one year… 51
Manufacturer schemes for extended warranties and insurance 52
… and nine have introduced an extended warranty scheme 52
Retailer schemes for extended warranties and insurance 54
Availability of mobile gadget cover is higher among retailers… 54
Combined analysis for manufacturer and retailer schemes 56
… but the overall supply structure is very similar to that for grey goods 56
Risk coverage of all schemes for extended warranties and insurance 57
No mobile gadget insurance or extended warranty programs yet include cover for theft or loss 57
Independent distribution channels 57
Market value for extended warranties and insurance 58

Market forecasts to 2019 59
Both the value and volume of the mobile gadget market will achieve growth through to 2019 59
… while will help to support a further rise in the mobile gadget insurance and extended warranty market 60
60 MOBILE PHONES 61
Introduction 61
Underlying market volumes 62
Mobile phone subscriptions per capita in Mexico exceeded 100 for the first time in 2015… 62
with almost 90 million individuals now believed to own at least one mobile handset 63
Manufacturers' original warranty length and consumer law 64
No mobile phone manufacturers offer an original warranty of longer than one year… 64
Manufacturer schemes for extended warranties and insurance 65
… and only Acer and Apple offer any form of insurance or extended warranty cover… 65
… with Apple having introduced its ‘AppleCare' plan to Mexico in June 2014 65
Retailers schemes for extended warranties and insurance 67
Mobile phone cover is quite commonly available from mobile network operators and retailers… 67
… which opens up opportunities for a broader range of external partners… 68
including Allianz, which has become the partner of Telcel in this sphere 68
A number of retailers reportedly run programs for mobile phone cover on an internal basis 68
Four external partners are dominant in the weighted analysis of partnerships… 68
Combined analysis for manufacturer and retailer schemes 70
… and they are also most prominent in the combined analysis 70
Risk coverage of all schemes for extended warranties and insurance 71
Cover for theft and / or less is available with a minority of policies 71
Independent distribution channels 71
Market value for extended warranties and insurance 72
Market forecasts to 2019 73
Mobile phone subscriptions are predicted to continue rising between 2015 and 2019 73
which would equate to a mobile handset penetration rate reaching 87% of the total population 74
A further surge in value is also predicted for the mobile phone insurance and extended warranty market 75
LIST OF GRAPHICS / TABLES
00 EXECUTIVE SUMMARY 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Mexico, 2011, 2015 and 2019 (forecast) 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Mexico, 2011, 2015 and 2019 (forecast) (table) 2
10 INTRODUCTION 3
Organisations researched in Mexico, segmented by type, 2015 4
Retailers researched in Mexico segmented by distribution channel, 2015 6
20 WHITE GOODS 10
Value and volume of sales of white goods in Mexico, 2011 and 2015 11
Comparative length of original warranties offered by manufacturers of white goods in Mexico, 2015 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Mexico: provision rates and operating models, 2015 13
Manufacturer schemes for extended warranties and insurance linked to white goods in Mexico: unweighted and weighted provider share of partnerships, 2015 15
Retailer schemes for extended warranties and insurance linked to white goods in Mexico: provision rates and operating models, 2015 16
Retailer schemes for extended warranties and insurance linked to white goods in Mexico: unweighted and weighted provider share of partnerships, 2015 18
Manufacturer and retailer schemes for extended warranties and insurance linked to white goods in Mexico: combined analysis of weighted provider share of partnerships, 2015 19
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Mexico, 2015 20
Approximate market value for extended warranties and insurance linked to white goods in Mexico, 2011 and 2015 21
Value and volume of sales of white goods in Mexico, 2015 and 2019 (forecast) 22
Approximate market value for extended warranties and insurance linked to white goods in Mexico, 2015 and 2019 (forecast) 23
30 BROWN GOODS 24
Value and volume of sales of brown goods in Mexico, 2011 and 2015 25
Comparative length of original warranties offered by manufacturers of brown goods in Mexico, 2015 26
Manufacturer schemes for extended warranties and insurance linked to brown goods in Mexico: provision rates and operating models, 2015 27
Manufacturer schemes for extended warranties and insurance linked to brown goods in Mexico: unweighted and weighted provider share of partnerships, 2015 28
Retailer schemes for extended warranties and insurance linked to brown goods in Mexico: provision rates and operating models, 2015 29
Retailer schemes for extended warranties and insurance linked to brown goods in Mexico: unweighted and weighted provider share of partnerships, 2015 31
Manufacturer and retailer schemes for extended warranties and insurance linked to brown goods in Mexico: combined analysis of weighted provider share of partnerships, 2015 32
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Mexico, 2015 33
Approximate market value for extended warranties and insurance linked to brown goods in Mexico, 2011 and 2015 34
Value and volume of sales of brown goods in Mexico, 2015 and 2019 (forecast) 35
Approximate market value for extended warranties and insurance linked to brown goods in Mexico, 2015 and 2019 (forecast) 36
40 GREY GOODS 37
Value and volume of sales of grey goods in Mexico, 2011 and 2015 38
Comparative length of original warranties offered by manufacturers of grey goods in Mexico, 2015 39
Manufacturer schemes for extended warranties and insurance linked to grey goods in Mexico: provision rates and operating models, 2015 40
Manufacturer schemes for extended warranties and insurance linked to grey goods in Mexico: unweighted and weighted provider share of partnerships, 2015 41
Retailer schemes for extended warranties and insurance linked to grey goods in Mexico: provision rates and operating models, 2015 42
Retailer schemes for extended warranties and insurance linked to grey goods in Mexico: unweighted and weighted provider share of partnerships, 2015 43
Manufacturer and retailer schemes for extended warranties and insurance linked to grey goods in Mexico: combined analysis of weighted provider share of partnerships, 2015 44
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Mexico, 2015 45
Approximate market value for extended warranties and insurance linked to grey goods in Mexico, 2011 and 2015 46
Value and volume of sales of grey goods in Mexico, 2015 and 2019 (forecast) 47
Approximate market value for extended warranties and insurance linked to grey goods in Mexico, 2015 and 2019 (forecast) 48
50 MOBILE GADGETS 49
Value and volume of sales of mobile gadgets in Mexico, 2011 and 2015 50
Comparative length of original warranties offered by manufacturers of mobile gadgets in Mexico, 2015 51
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Mexico: provision rates and operating models, 2015 52
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Mexico: unweighted and weighted provider share of partnerships, 2015 53
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Mexico: provision rates and operating models, 2015 54
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Mexico: unweighted and weighted provider share of partnerships, 2015 55
Manufacturer and retailer schemes for extended warranties and insurance linked to mobile gadgets in Mexico: combined analysis of weighted provider share of partnerships, 2015 56
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Mexico, 2015 57
Approximate market value for extended warranties and insurance linked to mobile gadgets in Mexico, 2011 and 2015 58
Value and volume of sales of mobile gadgets in Mexico, 2015 and 2019 (forecast) 59
Approximate market value for extended warranties and insurance linked to mobile gadgets in Mexico, 2015 and 2019 (forecast) 60
60 MOBILE PHONES 61
Volume of mobile phone subscriptions and subscriptions per capita in Mexico, 2011 and 2015 62
Number of individuals owning a mobile phone in Mexico and their weighting within the total population, 2011 and 2015 63
Comparative length of original warranties offered by manufacturers of mobile phones in Mexico, 2015 64
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Mexico: provision rates and operating models, 2015 65
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Mexico: unweighted and weighted provider share of partnerships, 2015 66
Retailer schemes for extended warranties and insurance linked to mobile phones in Mexico: provision rates and operating models, 2015 67
Retailer schemes for extended warranties and insurance linked to mobile phones in Mexico: unweighted and weighted provider share of partnerships, 2015 69
Manufacturer and retailer schemes for extended warranties and insurance linked to mobile phones in Mexico: combined analysis of weighted provider share of partnerships, 2015 70
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Mexico, 2015 71
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Mexico, 2011 and 2015 72
Volume of mobile phone subscriptions and subscriptions per capita in Mexico, 2015 and 2019 (forecast) 73
Number of individuals owning a mobile phone in Mexico and their weighting within the total population, 2015 and 2019 (forecast) 74
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Mexico, 2015 and 2019 (forecast) 75

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