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  5. > The Smartphones in Central and Eastern Europe: trends and forecasts 2015–2020

Smartphone unit sales in Central and Eastern Europe will grow due to the affordability of mobile data services and expansion of 4G networks despite economic and political challenges affecting some major markets. This report provides forecasts and analysis of the trends that affect smartphone sales in the region.

Table Of Contents

The Smartphones in Central and Eastern Europe: trends and forecasts 2015-2020

Contents


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5.Executive summary


6.Executive summary: Growth of mobile data consumption will ensure demand for smartphones; affordability will be key


7.Worldwide trends


8.Worldwide: Smartphone markets are saturating - operators and vendors must reassess their priorities


9.Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging Asia-Pacific


10.Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015


11.Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change


12.Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts


13.Worldwide: Operator bundles are in demand and play a role in
prepaid-to-postpaid migration


14.Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end


15.Worldwide: iOS's market share of unit sales will remain stable at around 15% until 2020


16.Regional trends


17.Central and Eastern Europe: Smartphone sales will grow strongly despite economic obstacles in key markets


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18.Central and Eastern Europe: Key regional trends


19.Central and Eastern Europe: Premium smartphones struggle in the largest markets; affordability is key for growth


20.Country-level trends


21.Czech Republic: Operators are encouraging 4G take-up through selling compatible smartphones


22.Poland: Operators are actively encouraging smartphone take-up, while mobile payment platforms gain popularity


23.Russia: Economic difficulties cut consumer spending on smartphones


24.Turkey: Affordable smartphones in Turkey are ready to address demand for 4G smartphones


25.Forecast methodology and assumptions


26.Forecast methodology and assumptions


27.About the authors and Analysys Mason


28.About the authors


29.About Analysys Mason


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Figures


Figure 1: Smartphone unit sales and smartphones' share of mobile handset unit sales, Central and Eastern Europe, 2012-2020


Figure 2: Mobile handset unit sales by type, and smartphones' share of unit sales, worldwide, 2012-2020


Figure 3: Smartphone unit sales by region, 2014 and 2020


Figure 4: Percentage of respondents who bought their most recent handset from an operator, 16 countries, and averages for 2014 and 2015


Figure 5: Device bundling and financing plans by type


Figure 6: Seven areas of consideration for operators when assessing the potential impact of SIM-only and vendor financing take-up


Figure 7: Choice of next mobile tariffandnbsp; by type among those who plan to change their tariffs, by current tariff type, 6 European countries, US and South Korea


Figure 8: Choice of next mobile tariffandnbsp; by type among those who plan to change their tariffs, by current tariff type, 8 countries in MEA and emerging APAC


Figure 9: Smartphone unit sales by manufacturer, worldwide, 2012-2020


Figure 10: Smartphone unit sales by operating system, worldwide, 2012-2020


Figure 11: Mobile handset connections by type, and smartphones' share of connections, Central and Eastern Europe, 2012-2020


Figure 12: Smartphone unit sales and smartphones' share of mobile handset unit sales, Central and Eastern Europe, 2012-2020


Figure 13: Key regional trends in handset markets, Central and Eastern Europe


Figure 14: Overview of the three largest markets in Central and Eastern Europe


Figure 15: Smartphone unit sales and smartphones' share of mobile handset unit sales, Czech Republic, 2012-2020


Figure 16: Smartphone unit sales and smartphones' share of mobile handset unit sales, Poland, 2012-2020


Figure 17: Smartphone unit sales and smartphones' share of mobile handset unit sales, Russia, 2012-2020


Figure 18: Smartphone unit sales and smartphones' share of mobile handset unit sales, Turkey, 2012-2020


Figure 19: Main enablers and constraints for our smartphone forecasts

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