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TV in the Digital Single Market

  • December 2015
  • -
  • IDATE

The Digital Single Market, or DSM is one of the European Commission's (EC) ten priority projects.

This report intends to:
- review the European Commission's strategy for the DSM and analyze the debates around the major challenges that this strategic project raises for the European audiovisual sector;
- evaluate the potential effects of a change to the European regulatory framework on players in the audiovisual sector value chain;
- propose scenarios for possible changes to the regulation of the European audiovisual sector and examine their impacts on the various categories of players concerned

Table Of Contents

TV in the Digital Single Market
1. Executive Summary
1.1. Revision of the AVMS directive: major challenges of the DSM for the audiovisual sector
1.2. Potential impacts contrasted based on the players
1.3. Three change scenarios for regulations

2. Methodology

3. Ongoing discussions on the changing European regulatory framework
3.1. The will to create a Digital Single Market
3.1.1. Three pillars divided into 16 initiatives
3.1.2. Why a Digital Single Market?
3.2. Revision of the AVMS Directive
3.2.1. The key points of the Directive from the point of view of the audiovisual market
3.2.2. Transpositions into national heterogeneous laws
3.2.3. Discussion terms
3.3. The fight against geo-blocking and copyright reform
3.3.1. The current situation
3.3.2. Discussion terms
3.4. Digital Single Market and electronic communications

4. What are the potential impacts to players in the audiovisual value chain?
4.1. Producers / rights holders
4.2. Broadcasters
4.3. On-Demand AVMS publishers
4.4. Distributors of audiovisual services
4.5. Consumers

5. Three change scenarios for regulation in the European audiovisual sector
5.1. The regulatory scenario continuing the current framework
5.1.1. The characteristics of this scenario
5.1.2. What are the potential consequences for players in the audiovisual value chain?
5.2. The regulatory scenario for "supporting European production"
5.3. The regulatory scenario "to encourage the emergence of European digital giants"

6. Glossary

Tables
Table 1: The 16 actions defined by the European commission to create the Digital Single Market
Table 2: Definitions of linear and non-linear media services by the AVMS Directive
Table 3: Provisions of the AVMS Directive common to linear services and on-demand AVMS for audiovisual commercial communications, sponsorship, and product placement
Table 4: Obligations related to the promotion of European works on on-demand AVMS in the United Kingdom and in France
Table 5: Traditional audiovisual practices and their delinearized/virtual equivalents
Table 6: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for producers/rights holders
Table 7: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for broadcasters
Table 8: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for On-Demand AVMS publishers
Table 9: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for distributors of audiovisual services
Table 10: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for consumers
Table11: Main characteristics of the regulatory scenario continuing the current framework
Table12: Consequences of the regulatory scenario continuing the current framework for producers/rights holders
Table13: Consequences of the regulatory scenario continuing the current framework for broadcasters
Table14: Consequences of the regulatory scenario continuing the current framework for on-demand AVMS publishers
Table15: Consequences of the regulatory scenario continuing the current framework for distributors of audiovisual services
Table16: Consequences of the regulatory scenario continuing the current framework for consumers
Table17: Main characteristics of the "Supporting European production" scenario 58
Table18: Primary characteristics of the "Encourage the emergence of European digital giants" regulatory scenario

Figures
Figure 1: The roadmap for the Digital Single Market set out by the European Commission
Figure 2: Structure of the European Digital Market by geographical origin of services

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