1. Market Research
  2. > Pharmaceutical
  3. > OTC Market Trends
  4. > Success Case Study: Manflu Men's Cold and Flu Remedies ; Increasing differentiation in OTC through demographic targeting

Summary
The OTC healthcare category is expected to see a compound annual growth rate of -1.19% in the UK between 2014 and 2019. This could be due to consumers wanting to know and understand what they eat and drink, leading them to seek out more "natural" health solutions and take less of a pharma-driven approach, including for the provision of vitamins and minerals.

Key Findings
- "Success Case Study: Manflu Men's Cold and Flu Remedies" highlights how a more "natural" approach for OTC medicines is the way forward for many "ingredient-aware" consumers who are also time-poor.

- This new lifestyle attribute is changing what consumers look for in an OTC product. The focus is now moving not only towards more drug-free products, but also towards something that can help prevent illnesses rather than curing them.

- A company must have an in-depth understanding of its target audience as well as its own products, especially in a confusing category such as cold and flu remedies. It is important to think about what the brand stands for and where it fits in the current market.


Synopsis
This case study is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Manflu Men's Cold and Flu Remedies.It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.


Reasons To Buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table Of Contents

Success Case Study: Manflu Men's Cold and Flu Remedies ; Increasing differentiation in OTC through demographic targeting

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Sleeping Aids Market: By Sleep Disorder (Insomnia, Sleep Apnea, Restless Leg Syndrome, Narcolepsy, Sleep Walking) Product (Mattress & Pillow, Sleep Labs, Medication, Sleep Apena Devices) Medication (Prescription Based, OTC drugs, Herbal Drugs)-Forecast (2

Sleeping Aids Market: By Sleep Disorder (Insomnia, Sleep Apnea, Restless Leg Syndrome, Narcolepsy, Sleep Walking) Product (Mattress & Pillow, Sleep Labs, Medication, Sleep Apena Devices) Medication (Prescription Based, OTC drugs, Herbal Drugs)-Forecast (2

  • $ 5250
  • Industry report
  • September 2016
  • by Industry ARC

Sleep aids are pills and medical devices that enable a person suffering from sleep disorder to fall asleep. Sleep aids consist of various products such as medications, sleep laboratories, sleep apnea devices, ...

OTC Pharmaceuticals Global Industry Almanac_2016

OTC Pharmaceuticals Global Industry Almanac_2016

  • $ 2995
  • Industry report
  • October 2016
  • by MarketLine

Summary Global OTC Pharmaceuticals industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). ...

Global Gastrointestinal OTC Drugs Market Research Report 2016

Global Gastrointestinal OTC Drugs Market Research Report 2016

  • $ 2850
  • Industry report
  • October 2016
  • by 9Dimen Research

2016 Global Gastrointestinal OTC Drugs Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Gastrointestinal OTC Drugs industry, focusing ...

Consumer Health In Poland

September 2016 $ 2423

Consumer Health In China

September 2016 $ 2423

Consumer Health In Turkey

September 2016 $ 2423

Download Unlimited Documents from Trusted Public Sources

OTC Industry in Malaysia

  • November 2016
    10 pages
  • OTC  

  • Malaysia  

View report >

OTC Markets in Australia

  • November 2016
    4 pages
  • Vitamin  

  • Australia  

    Oceania  

    China  

View report >

OTC Industry in the UK

  • November 2016
    12 pages
  • United Kingdom  

View report >

Otc Markets In India

26 days ago

Related Market Segments :

OTC

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.