Table of Contents
Strategic Analysis of the Chinese Market for Hybrids and Electric Passenger Vehicles : Vehicle Numbers to Increase Phenomenally Going Forward
This study provides an overview of the Chinese hybrid and electric passenger vehicle (PV) market. It covers the battery, plug-in hybrid, mild hybrid, and full hybrid vehicle segments. The study discusses market activities outlining the key regulations and legislation, the New Energy Vehicle Development Plan, emission regulations, and key growth factors. It also provides comparative analyses for original equipment manufacturers, battery manufacturers, and the value chain. It discusses the battery and charging infrastructure as well as the best-selling hybrid and electric PV models. The study concludes with the future outlook. The base year for the study is 2014, with forecasts up to 2022.
Key Questions this Study will Answer
- What are the factors affecting the development of the Chinese hybrid and electric PV market?
- How do the government regulations impact the market in China?
- What are the key drivers and restraints in the Chinese hybrid and electric PV market?
- Who are the key market participants? Who will emerge as the market leader by 2022?
- What are the key strategies adopted by global OEMs to penetrate the domestic OEM-dominated Chinese hybrid and electric PV market?
Executive Summary—Key Findings
The market experienced a phenomenal growth of % during 2013-2014 due to an elastic market demand and optimistic market opportunity
Hybrid and Electric PV Market: Key Findings, China, 2014-2022
Sales of Chinese hybrid and electric passenger vehicles (PVs) grew phenomenally by % during 2013-2014. The market is predicted to grow times at a compound annual growth rate (CAGR) of % between 2014 and 2022.
The unit shipment numbers are expected to grow from units in 2014 to units in 2022. Volkswagen‘s emission crisis and the entry of Tesla in 2014 will definitely re-align the market structure. By 2022, BYD, Tesla, and Volkswagen are expected to emerge as the most competitive OEMs in the new energy powertrain segment with a combined market share of %.
BYD Auto Corporation will continue to dominate the Chinese hybrid and electric PV market. It accounted for a % share of the total market in 2014. This share is expected to increase to % by 2022. BYD will become the fastest growing OEM due to its excellent battery manufacturing background. Plug-in hybrid electric vehicles (PHEV) are expected to be the fastest growing segment. Their share in the total market is likely to double from % in 2014 to % by 2022.
Most of the OEMs including domestic and global brands are expected to launch new PHEV models over the forecast period. The Chinese government‘s support for new energy vehicle technology development, direct purchase incentive attractiveness, and superior battery and vehicle guarantee packages offered by original equipment manufacturers (OEMs) are the main market drivers. This push-pull strategy has increased consumer awareness and demand in the fastest way.
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