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Strategic Analysis of the Chinese Market for Hybrids and Electric Passenger Vehicles : Vehicle Numbers to Increase Phenomenally Going Forward

This study provides an overview of the Chinese hybrid and electric passenger vehicle (PV) market. It covers the battery, plug-in hybrid, mild hybrid, and full hybrid vehicle segments. The study discusses market activities outlining the key regulations and legislation, the New Energy Vehicle Development Plan, emission regulations, and key growth factors. It also provides comparative analyses for original equipment manufacturers, battery manufacturers, and the value chain. It discusses the battery and charging infrastructure as well as the best-selling hybrid and electric PV models. The study concludes with the future outlook. The base year for the study is 2014, with forecasts up to 2022.

Key Questions this Study will Answer

- What are the factors affecting the development of the Chinese hybrid and electric PV market?
- How do the government regulations impact the market in China?
- What are the key drivers and restraints in the Chinese hybrid and electric PV market?
- Who are the key market participants? Who will emerge as the market leader by 2022?
- What are the key strategies adopted by global OEMs to penetrate the domestic OEM-dominated Chinese hybrid and electric PV market?

Executive Summary—Key Findings

The market experienced a phenomenal growth of % during 2013-2014 due to an elastic market demand and optimistic market opportunity

Hybrid and Electric PV Market: Key Findings, China, 2014-2022

Sales of Chinese hybrid and electric passenger vehicles (PVs) grew phenomenally by % during 2013-2014. The market is predicted to grow times at a compound annual growth rate (CAGR) of % between 2014 and 2022.
The unit shipment numbers are expected to grow from units in 2014 to units in 2022. Volkswagen‘s emission crisis and the entry of Tesla in 2014 will definitely re-align the market structure. By 2022, BYD, Tesla, and Volkswagen are expected to emerge as the most competitive OEMs in the new energy powertrain segment with a combined market share of %.

BYD Auto Corporation will continue to dominate the Chinese hybrid and electric PV market. It accounted for a % share of the total market in 2014. This share is expected to increase to % by 2022. BYD will become the fastest growing OEM due to its excellent battery manufacturing background. Plug-in hybrid electric vehicles (PHEV) are expected to be the fastest growing segment. Their share in the total market is likely to double from % in 2014 to % by 2022.

Most of the OEMs including domestic and global brands are expected to launch new PHEV models over the forecast period. The Chinese government‘s support for new energy vehicle technology development, direct purchase incentive attractiveness, and superior battery and vehicle guarantee packages offered by original equipment manufacturers (OEMs) are the main market drivers. This push-pull strategy has increased consumer awareness and demand in the fastest way.

Table Of Contents

Strategic Analysis of the Chinese Market for Hybrids and Electric Passenger Vehicles 
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1 Executive Summary—Key Findings
2 Executive Summary—Market Engineering Measurements
3 Executive Summary—Mega Cities and Mega Regions in China
4 Executive Summary—Strategic Fact Sheet
5 Executive Summary—Chinese Government's Push-Pull Strategy on New Energy Vehicles
6 Executive Summary—Major Hybrid and Electric PV Manufacturers
7 Executive Summary—Core Competitiveness of Hybrid and Electric PV OEMs
8 Executive Summary—Competitive Analysis between Chinese and International OEMs
9 Executive Summary—Key EV Models Launching Roadmap
10 Executive Summary—Development Roadmap
11 Executive Summary—Key Conclusions and Future Outlook
12 Executive Summary—Key Conclusions and Future Outlook
13 SWOT Analysis

2 RESEARCH OBJECTIVE, METHODOLOGY, BACKGROUND, AND SCOPE

Research Objective, Methodology, Background, and Scope
1 Research Scope
2 Research Aims and Objective
3 Key Questions this Study will Answer
4 Research Background
5 Research Methodology

3 DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
1 Vehicle/Powertrain Segmentation
2 Vehicle/Powertrain Definitions

4 MARKET OVERVIEW

Market Overview
1 Chinese Hybrid and Electric PV Market—Key Influencing Trends
2 Snapshot of Private PV Ownership in China
3 Air Quality Index
4 Snapshot of Main Air Pollutants in China
5 Petroleum's Demand and Supply Snapshot in China
6 Global Lithium Reserves
7 Snapshot of the Global Top 10 Electric PV Market
8 Key EV Models Launching Roadmap
9 Technology Lifecycle Analysis
10 Government's Development Pathway During 2008-2020

5 KEY REGULATIONS AND LEGISLATIONS

Key Regulations and Legislations
1 Key Facts about the Chinese Hybrid and Electric PV Market
2 Legislation and Macro Trends
3 Legislation and Macro Trends
4 Legislation and Macro Trends

6 NEW ENERGY VEHICLE DEVELOPMENT PLAN

New Energy Vehicle Development Plan
1 Chinese Government's Penetration in Electric PV Market
2 Commercial Promotional Strategy across Key Pilot Cities
3 Government's New Energy Vehicle Incentive Plan Roadmap
4 Central Government's Purchase Incentives Overview
5 Regional Incentive on New Energy Vehicle Development
6 EVs Selling Price after Incentive Deduction
7 Progress and Update of New Energy Vehicle Program
8 Macro Policy

7 EMISSION REGULATIONS

Emission Regulations
1 Emission Standards
2 Emission Standards—Supply Plan of China V Gasoline

8 MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications
1 Impact of Top Mega Trends on the Hybrid and Electric PV Market

9 EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—HYBRID AND ELECTRIC PV MARKET

External Challenges: Drivers and Restraints—Hybrid and Electric PV Market
1 Market Drivers
2 Market Drivers Explained
3 Market Drivers Explained
4 Market Drivers Explained
5 Market Restraints
6 Market Restraints Explained
7 Market Restraints Explained
8 Market Restraints Explained

10 FORECASTS AND TRENDS—HYBRID AND ELECTRIC PV MARKET

Forecasts and Trends—Hybrid and Electric PV Market
1 Measurements
2 Hybrid and Electric PV Market—Unit Shipment Scenario Forecast
3 Hybrid and Electric PV Market—Forecast Scenario Assumptions in China Up To 2022
4 Hybrid and Electric PV Market—Forecast Scenario Assumptions in China Up To 2022
5 Hybrid and Electric PV Market—Sales Scenario Breakdown
6 Hybrid and Electric PV Market—Unit Shipment Forecast by OEMs
7 Hybrid and Electric PV Market—OEM Market Share
8 Hybrid and Electric PV Market—OEM Market Share

11 MARKET SHARE AND COMPARATIVE ANALYSIS—HYBRID AND ELECTRIC PV MARKET

Market Share and Comparative Analysis—Hybrid and Electric PV Market
1 Competitive Analysis—Top Selling Models
2 Hybrid and Electric PV Market—Competitive Environment Analysis
3 Comparative Analysis of OEMs vs Vehicle Segment
4 Comparative Analysis of OEMs vs Vehicle Segment
5 Comparative Analysis of OEMs vs Powertrain Segment
6 Comparative Analysis of OEMs vs Powertrain Segment
7 Comparative Positioning of Electric PVs
8 Comparative Positioning of Plug-in Hybrid PVs

12 COMPARATIVE ANALYSIS OF CHINESE OEMS, BATTERY MANUFACTURERS, AND THE VALUE CHAIN

Comparative Analysis of Chinese OEMs, Battery Manufacturers, and the Value Chain
1 Location Snapshot of Hybrid and Electric PV Manufacturers
2 Competitive Analysis between Chinese and International OEMs
3 Comparative Analysis of Key Chinese Hybrid and EV OEMs
4 Comparative Analysis of Key Chinese Hybrid and EV OEMs
5 Location Snapshot of Hybrid and and Electric Battery Manufacturers
6 All Electronic Power Drive System Value Chain Overview
7 Key Opportunities for Foreign OEMs and Components Suppliers Entering China

13 BATTERY AND CHARGING INFRASTRUCTURE

Battery and Charging Infrastructure
1 Key Technology Improvements in Developing Lithium Battery
2 EV Chargers in China
3 Main Charging Infrastructure Plan across Pilot Cities
4 Key Challenges in Battery and Charging Infrastructure Industry

14 BEST-SELLING HYBRID AND ELECTRIC PV PROFILE

Best-Selling Hybrid and Electric PV Profile
1 Best Selling Hybrid and Electric PV Profile—BYD Qin
2 Best Selling Hybrid and Electric PV Profile—BAIC EV200
3 Best Selling Hybrid and Electric Passenger Vehicle Profile—Zotye E20

15 CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1 Key Trends and Recommendations
2 The Last Word—5 Big Predictions
3 Legal Disclaimer

16 APPENDIX

Appendix
1 Methodology
2 Abbreviations and Acronyms Used

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