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Customer Perception of the Volkswagen (VW) Diesel Scandal in Western Europe : The VW Brand has Seen a Greater Impact in France and Italy

Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin. This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.

Table Of Contents

Customer Perception of the Volkswagen (VW) Diesel Scandal in Western Europe 
1 RESEARCH OBJECTIVES AND METHODS

Research Objectives and Methods
1 Objectives
2 Methodology
3 Sample Characteristics

2 CUSTOMER PERCEPTION OF THE VOLKSWAGEN DIESEL SCANDAL

Customer Perception of the Volkswagen Diesel Scandal
1 General Impact of the Volkswagen Diesel Scandal
2 Impact on Volkswagen in Detail
3 Perception of Diesel in Detail
4 Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
5 Dimension of the Volkswagen Scandal
6 Dimension of the Volkswagen Scandal
7 General Impact on Brand Purchase Decision
8 General Impact on Brand Purchase Decision
9 Impact of Volkswagen Diesel Scandal Based on General Interest in Brand
10 Impact of Volkswagen Diesel Scandal Based on General Interest in Brand
11 Strong Impact of Volkswagen Diesel Scandal on Future Car Consideration
12 Repurchase Intention of Volkswagen Drivers
13 General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
14 Fuel Type Switching Analysis
15 Switching Analysis of Diesel Drivers
16 What Can Volksagen do to Rebuild its Reputation
17 What Else Can Volksagen do to Rebuild Trust?
18 Compensation Payments/Offer Benefits for Customers
19 Detailed Investigation and Full Transparency
20 Recall/Fix All Vehicles
21 Focus on Developing Cleaner Engines (Hybrid/Electric)

3 KEY CONCLUSIONS

Key Conclusions
1 Key Findings
2 Implications for the Industry
3 Legal Disclaimer

4 THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
1 The Frost and Sullivan Story
2 Value Proposition: Future of Your Company and Career
3 Global Perspective
4 Industry Convergence
5 360º Research Perspective
6 Implementation Excellence
7 Our Blue Ocean Strategy

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