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Biscuits and Snack Bars in France

  • October 2015
  • -
  • Euromonitor International
  • -
  • 51 pages

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From mid-2014, sales of biscuits and snack bars exhibited sudden signs of stasis. Many marketers observed a kind of soft blow to the development of the category in 2014/15, which contrasted with the frantic rhythm of key innovation over 2009-13. The continuous launch of innovative new products was the main driver of value growth before 2014. While sales of biscuits and snack bars benefited from the impetus given by the entrance of the McVitie's brand in 2009, the launch of Oreo in 2010, St...

Euromonitor International's Biscuits and Snack Bars in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Biscuits, Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Biscuits and Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2015

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