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Hanssem Co Ltd in Consumer Appliances (South Korea)

  • March 2017
  • -
  • Euromonitor International
  • -
  • 2 pages


Table of Contents

Hanssem’s strategic direction for 2016 continued to be focused on the expansion of large-scale showrooms which the company utilises as a major tool to promote its overall product portfolio. These outlets are usually over 300 sq m and contain areas dedicated to different parts of the home, such as bedrooms and dining rooms, which are fully furnished with the company’s products. The showrooms provide interior decoration ideas and allow for one-stop shopping. On the other hand, the company is also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:
Major Appliances, Small Appliances.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

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