Hanssem’s strategic direction for 2016 continued to be focused on the expansion of large-scale showrooms which the company utilises as a major tool to promote its overall product portfolio. These outlets are usually over 300 sq m and contain areas dedicated to different parts of the home, such as bedrooms and dining rooms, which are fully furnished with the company’s products. The showrooms provide interior decoration ideas and allow for one-stop shopping. On the other hand, the company is also...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Hanssem Co Ltd in Consumer Appliances (South Korea) HANSSEM CO LTD IN CONSUMER APPLIANCES (SOUTH KOREA) Euromonitor International March 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Hanssem Co Ltd: Key Facts Summary 2 Hanssem Co Ltd: Operational Indicators Company Background Internet Strategy Private Label Competitive Positioning Summary 3 Hanssem Co Ltd: Competitive Position 2016