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Hungary - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

  • January 2017
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 76 pages

Hungary’s telcos encouraged to widen reach of super-fast broadband
The number of fixed-lines in Hungary has been affected by the changing consumer use of such services and by the trend for fixed-to-mobile substitution. Fixed-line operators have thus looked to fixed-line and mobile broadband services to boost revenue. The economic crisis of recent years has also affected telecom revenue, though recovery since 2013 has improved spending habits among consumers and so helped revitalise sector revenue. However, financial recovery among telcos has been rendered more difficult by the government’s telecom and utility taxes. The tax on internet data traffic was criticised by the European Commission, and the rate was reduced to 18% in early 2017. Other taxes on calls and messaging services are also in place.

In late 2015 the government struck deals with Maygar Telekom and a number of other operators under which the telcos are extending super-fast broadband access to underserved areas. For its part, the government agreed not to provide funding to competitors in specific areas where telcos undertook to provide network upgrades.

Hungary has high broadband penetration for the region. Infrastructure-based competition is intense, with an extensive cable network, mainly operated by UPC Hungary, competing against DSL services and a vibrant and rapidly expanding fibre sector. The regulator has introduced a number of measures aimed at promoting market competition. Competition and the demand for bandwidth are pushing the drive for higher speed platforms, and so have encouraged operators to invest in FttX and DOCSIS3.0 upgrades. Both of these technologies will be increasingly important to the market during the next few years. It is expected that UPC Hungary will begin to deploy DOCSIS3.1 technology later in 2017, providing data at 1Gb/s or higher. In addition, amendments to the Utility Tax have encouraged operators to accelerate the deployment of superfast networks (those which provide data of at least 30Mb/s).

The dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. The bundled services operator DIGI Telecommunications is building up a mobile network based on its 1800MHz concessions, supplemented by spectrum in the 3.4GHz which it secured at auction in June 2016. Mobile penetration is relatively high for the region, and there remains considerable growth in mobile broadband services delivered via upgraded networks. These upgrades have supported a rapid increase in the use of smartphones, and consequently of mobile data. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions, as well as reduced MTRs.

This report provides an overview of Hungary’s telecoms market, highlighting regulatory developments, the major operators, fixed-line network infrastructure, and a variety of insightful statistics. The report also reviews the mobile market, covering the major players, voice and data services, and regulations. In addition, the report assesses the fast-developing broadband and digital media sectors, including market analyses, statistics and scenario-based forecasts for fixed broadband to 2021.

Key developments:

Amendments to Utility Tax encouraging operators to accelerate deployment of superfast broadband networks;
Deutsche Telekom acquires GTS Central Europe’s business in Hungary;
New access regulations incorporate fibre and cable infrastructure sharing;
Government invests HUF150 billion in program to deliver universal 30Mb/s broadband services by 2018;
Telcos strike deal with the government to extend broadband to underserved areas;
RG Networks launches satellite broadband via Eutelsat;
FttX subscriber base broaches 520,000;
Government expands e-payment systems;
Maygar Telecom steps up e-health initiatives;
Vodafone Hungary and DIGI Telecommunications secure spectrum in the 3.4GHz band;
Magyar Telekom and Telenor Hungary expand LTE coverage through joint network using the 800MHz band;
Magyar Telekom expands NFC-enabled MobilTárca mobile wallet service;
T-Mobile expands LTE-A services offering data at up to 300Mb/s;
UPC cable sector dominance following purchase of FiberNet assets, launches 250Mb/s service;
UPC launches mobile service as an MVNO;
Report update includes the regulator’s market data to October 2016, telcos’ financial and operating data to Q3 2016, recent market developments.


Companies mentioned in this report:

Magyar Telekom, Invitel, Antenna Hungaria, GTS-Datanet, B2B Europe, UPC Hungary, Hungarotel, GTS Datanet, T-Mobile Hungary, Telenor Hungary, Vodafone Hungary, T-Home, FiberNet, Maygar Televizio, TV2.

Table Of Contents

Hungary - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
1. Key statistics
1.1 Country overview
2. Telecommunications market
2.1 Introduction
2.2 Telecom tax
2.3 Internet tax
2.4 Utility Tax
3. Regulatory environment
3.1 Historical overview
3.2 Unified Telecommunications Act 2001
3.3 Electronic Communications Act 2003
3.4 EU Regulatory Framework
3.5 Revised NFR
3.6 Regulatory authority
3.6.1 Telecom sector liberalisation
3.6.2 Privatisation
3.6.3 Interconnect
3.6.4 Access
3.6.5 Number Portability (NP)
3.6.6 Carrier selection (CS) and carrier preselection (CPS)
4. Fixed network operators
4.1 Introduction
4.2 Magyar Telekom
4.2.1 International expansion
4.3 Invitel
4.4 Monor
4.5 B2B Europe
4.6 Antenna Hungária
5. Telecommunications infrastructure
5.1 National telecom network
5.1.1 Magyar Telekom
5.1.2 Alternative operators
5.2 International infrastructure
5.3 Wholesaling
6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Market analysis
6.1.2 Broadband statistics
6.1.3 Forecasts fixed broadband subscribers 2016; 2018; 2021
6.2 Hybrid Fibre Coax (HFC) networks
6.3 Asymmetrical Digital Subscriber Line (ADSL)
6.4 Fibre-to-the-Premises (FttP) networks
6.5 Other fixed broadband services
6.5.1 Wi-Fi
6.5.2 Satellite broadband
7. Digital media
7.1 Introduction
7.2 Bundled services
7.3 Regulatory developments
7.4 Magyar Televizió (MTV)
7.5 TV2
7.6 RTL Klub
7.7 Videostreaming
7.8 Cable TV (CATV)
7.8.1 UPC Hungary
7.8.2 T-Home
7.8.3 Invitel
7.8.4 Antenna Digital
7.9 Satellite-based pay TV developments
7.10 Digital Terrestrial TV (DTTV)
7.11 Communications
7.11.1 VoIP
8. Digital economy
8.1 E-government
8.1.1 Infrastructure
8.2 E-health
8.3 E-Commerce
8.4 E-education
9. Mobile communications
9.1 Market analysis
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Mobile data
9.2.3 Mobile broadband
9.3 Regulatory issues
9.3.1 GSM licences
9.3.2 3G licence awards
9.3.3 Multi-spectrum auction
9.3.4 900MHz spectrum
9.3.5 26GHz spectrum
9.3.6 450MHz spectrum
9.3.7 3.4GHz
9.3.8 Mobile Termination Rates (MTRs)
9.3.9 Mobile Number Portability (MNP)
9.3.10 Roaming
9.4 Mobile infrastructure
9.4.1 Digital networks
9.4.2 Other infrastructure developments
9.5 Major mobile operators
9.5.1 T-Mobile Hungary (MTel)
9.5.2 Telenor Hungary
9.5.3 Vodafone Hungary
9.5.4 MPVI Mobil
9.5.5 Mobile Virtual Network Operators (MVNOs)
9.6 Mobile content and applications
9.6.1 m-TV
9.6.2 m-commerce
9.6.3 m-marketing

List of Tables
Table 1 Country statistics 2016 (e)
Table 2 Telephone network statistics 2016 (e)
Table 3 Internet subscriber statistics 2016 (e)
Table 4 Mobile statistics 2016 (e)
Table 5 National telecommunications authority
Table 6 Telecom services revenue by sector 2009 - 2015
Table 7 Households with telecom services 2005 - 2015
Table 8 Maygar Telecom telecom tax contributions 2010 - 2016
Table 9 Cumulative fixed-number portings 2014 - 2016
Table 10 Fixed-voice market share of subscribers by major operator 2011 - 2016
Table 11 Fixed-voice market share by minor operator 2011 - 2016
Table 12 Market share of fixed telephony by service 2012 - 2015
Table 13 Magyar Telekom Group financial data 2006 - 2016
Table 14 Magyar Telekom domestic financial data 2011 - 2016
Table 15 Magyar Telekom subscribers by sector 2011 - 2016
Table 16 Invitel financial data by sector 2010 - 2015
Table 17 Invitel financial data by sector (new format) 2015 - 2016
Table 18 Invitel subscribers 2010 - 2016
Table 19 GTS Central Europe revenue 2010; 2012 - 2013
Table 20 Historic - Fixed lines in service and teledensity 2000 - 2009
Table 21 Fixed lines in service and teledensity 2010 - 2017
Table 22 Fixed-line voice traffic 2002 - 2015
Table 23 Total international internet bandwidth 2000 - 2015
Table 24 Internet access revenue by platform 2002 - 2015
Table 25 Dial-up internet traffic 2002 - 2015
Table 26 Historic - Internet users and penetration rates 1999 - 2009
Table 27 Internet users and penetration rates 2010 - 2017
Table 28 Fixed broadband subscribers and penetration rate 2000 - 2017
Table 29 Fixed broadband market share of subscribers by major operator 2011 - 2016
Table 30 Fixed broadband market share of subscribers by minor operator 2011 - 2016
Table 31 Fixed broadband lines above 30Mb/s, by platform 2011 - 2016
Table 32 Proportion of internet connections by type 2011 - 2015
Table 33 Forecast fixed broadband subscribers 2016; 2018; 2021
Table 34 Cable broadband subscribers 2003 - 2017
Table 35 Cable broadband subscribers via DOCSIS3.0 2012 - 2016
Table 36 UPC cable broadband subscribers 2003 - 2016
Table 37 Magyar Telekom cable broadband subscribers 2004 - 2016
Table 38 DSL broadband subscribers 2007 - 2017
Table 39 Magyar Telekom retail DSL subscribers 2004 2016
Table 40 FttX broadband subscribers 2010 - 2017
Table 41 Magyar Telekom FttX subscribers 2010 - 2016
Table 42 Wireless broadband subscribers 2006 - 2015
Table 43 TV market share by main operators 2009 - 2016
Table 44 TV market share by platform 2009 - 2016
Table 45 TV subscribers by reception 2009 - 2016
Table 46 Cable TV subscriptions taken in bundles 2015
Table 47 Magyar Telekom IPTV subscribers 2007 - 2016
Table 48 Cable TV subscribers 2002 - 2015
Table 49 Cable TV sector revenue and investment 2009 - 2015
Table 50 UPC homes passed 2003 - 2016
Table 51 UPC Subscribers by service type 2003 - 2016
Table 52 UPC Hungary financial data (historic) 2006 - 2009
Table 53 Magyar Telekom (T-Home) cable TV subscribers 2004 - 2016
Table 54 Satellite subscribers 2009 - 2016
Table 55 T-Home satellite TV subscribers 2008 - 2016
Table 56 DTTV (MinDig TV) subscribers 2012 - 2016
Table 57 Proportion of voice lines by technology 2010 2016
Table 58 VoIP and VoCATV lines in service 2008 - 2016
Table 59 Historic - Mobile subscribers and penetration rate 1998 - 2009
Table 60 Mobile subscribers and penetration rate 2010 - 2017
Table 61 Mobile voice market share by SIM cards 2006 - 2015
Table 62 Ratio of prepaid to postpaid subscribers 2007 - 2015
Table 63 Mobile sector revenue 2009 - 2015
Table 64 Smart phones in use 2006 - 2016
Table 65 Household penetration of mobile devices 2011 - 2015
Table 66 Historic - Total SMS and MMS messages sent 2002 - 2016
Table 67 Mobile broadband subscribers per operator 2009 - 2014
Table 68 Mobile data traffic by operator 2009 - 2014
Table 69 Mobile voice traffic 2001 - 2015
Table 70 T-Mobile mobile broadband subscribers 2008 - 2016
Table 71 Mobile broadband revenue 2006 - 2015
Table 72 European roaming charges 2007 2016
Table 73 European data roaming charges 2014 - 2017
Table 74 T-Mobile subscribers 2003 - 2016
Table 75 T-Mobile revenue () 2004 - 2016
Table 76 T-Mobile revenue (HUF) 2014 - 2016
Table 77 T-Mobile ARPU 2004 - 2016
Table 78 Telenor subscribers 2004 - 2016
Table 79 Telenor financial data 2006 - 2016
Table 80 Telenor Monthly ARPU 2006 - 2016
Table 81 Telenor Monthly ARPU 2006 2016
Table 82 Vodafone subscribers 2007 - 2016

List of Charts
Chart 1 Telecom services revenue by sector 2009 2015
Chart 2 Magyar Telekom Group financial data 2006 2016
Chart 3 Magyar Telekom domestic financial data 2011 2016
Chart 4 Magyar Telekom subscribers by sector 2011 2016
Chart 5 Invitel subscribers 2010 2016
Chart 6 Fixed lines in service and teledensity 2005 2017
Chart 7 Internet access revenue by platform 2002 2015
Chart 8 Fixed broadband subscribers and penetration rate 2003 2017
Chart 9 TV market share by platform 2009 2016
Chart 10 TV subscribers by reception 2009 2016
Chart 11 UPC Subscribers by service type 2003 2016
Chart 12 Proportion of voice lines by technology 2010 2016
Chart 13 VoIP and VoCATV lines in service 2008 - 2016
Chart 14 Mobile subscribers and penetration rate 2005 2017
Chart 15 Telenor mobile financial data 2006 2016

List of Exhibits
Exhibit 1 The EU regulatory framework for communications
Exhibit 2 Access, the local loop and unbundling an overview
Exhibit 3 Number portability defined
Exhibit 4 Carrier selection and carrier preselection overview
Exhibit 5 2G spectrum awards
Exhibit 6 Spectrum auction results 2014

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