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Hungary - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

  • January 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 72 pages

Hungarian government strikes deals with telcos to extend broadband access

As in many other markets in the region, in Hungary the number of fixed-lines, as also fixed-line revenue, has been affected by the changing consumer use of such services and by the trend for fixed-to-mobile substitution. Operators have thus looked to fixed-line and mobile broadband services to boost revenue. The economic crisis has also affected the telecom sector, though recovery since 2013 has improved spend among consumers and so helped revitalise telecom services revenue. However, telcos in recent years have also had to absorb the government’s telecom and utility taxes. The attempt to impose a tax on internet data traffic was abandoned in November 2014 following civil demonstrations against it, though taxes on calls and messaging services remain.

Hungary’s dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. Mobile penetration is relatively high for the region, and there remains considerable growth in mobile broadband services delivered via upgraded networks. Recent investments in network infrastructure will enable operators to capitalise on strong consumer demand for mobile data services. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions, as well as reduced MTRs.

Hungary has high broadband penetration for the region. Infrastructure-based competition is intense, with an extensive cable network, mainly operated by UPC Hungary, competing against DSL services and a vibrant and rapidly expanding fibre sector. The regulator has introduced a number of measures aimed at promoting market competition, which has helped drive higher speed platforms and thus investment in fibre and cable network upgrades. Both of these technologies will be increasingly important to the market during the next few years. It is expected that UPC Hungary will begin to deploy DOCSIS3.1 technology by the end of 2016, so providing data at 1Gb/s or higher. In addition, amendments to the Utility Tax have encouraged operators to accelerate the deployment of superfast networks (those which provide data of at least 30Mb/s).

In late 2015 the government struck deals with Maygar Telekom and a number of other operators under which the telcos will extend super-fast broadband access to underserved areas. For its part, the government agreed not to provide funding to competitors in specific areas where telcos undertook to provide network upgrades.

This report provides an overview of Hungary’s telecoms and IT market, highlighting regulatory developments, major operators, fixed-line network infrastructure, and a variety of insightful statistics. The report also reviews the broadband market, including market analyses, statistics and scenario-based forecasts for fixed broadband to 2020. In addition it assesses the mobile voice and data sectors, covering the major players and regulatory measures.

Key developments:

Amendments to utility Tax encouraging operators to accelerate deployment of superfast broadband networks;
Deutsche Telekom operationally integrates GTS as part of its B2B Europe unit;
Government continues with telecom and utility taxes;
New access regulations incorporate fibre and cable infrastructure sharing;
Magyar Telekom and Telenor Hungary expand LTE coverage through joint network using the 800MHz band;
MPVI Mobile spectrum award nullified, company abandons plans to enter the mobile market;
MTRs reduced again in April 2015;
UPC Hungary cable dominance following purchase of FiberNet assets, launches 250Mb/s service;
Telcos strike deal with the government to extend broadband to underserved areas;
Utility Tax amendments favouring superfast broadband network roll-outs;
Maygar Telecom steps up e-health initiatives;
Report update includes the regulator’s market data to September 2015, telcos’ financial and operating data for Q3 2015, recent market developments.

Companies mentioned in this report:

Magyar Telekom, Invitel, Antenna Hungaria, GTS-Datanet, B2B Europe, T-Mobile Hungary, Telenor Hungary, Vodafone Hungary, UPC Hungary, Hungarotel, T-Home, FiberNet, Maygar Televizio, TV2

Table Of Contents

Hungary - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
1. Key statistics
1.1 Country overview
2. Telecommunications market
2.1 Overview
2.2 Telecom tax
2.3 Internet tax
2.4 Utility Tax
3. Regulatory environment
3.1 Historical overview
3.2 Unified Telecommunications Act 2001
3.3 Electronic Communications Act 2003
3.4 EU Regulatory Framework
3.5 Revised NFR
3.6 Regulatory authority
3.6.1 Telecom sector liberalisation
3.6.2 Privatisation
3.6.3 Interconnect
3.6.4 Access
3.6.5 Number Portability (NP)
3.6.6 Carrier selection (CS) and carrier preselection (CPS)
4. Fixed network operators
4.1 Introduction
4.2 Magyar Telekom
4.2.1 International expansion
4.3 Invitel
4.4 Monor
4.5 B2B Europe
4.6 Antenna Hungária
5. Telecommunications infrastructure
5.1 National telecom network
5.1.1 Magyar Telekom
5.1.2 Alternative operators
5.2 International infrastructure
5.3 Wholesaling
6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Market analysis
6.1.2 Broadband statistics
6.1.3 Forecasts fixed broadband subscribers 2015; 2017; 2020
6.2 Hybrid Fibre Coax (HFC) networks
6.3 Asymmetrical Digital Subscriber Line (ADSL)
6.4 Fibre-to-the-Premises (FttP) networks
6.5 Other fixed broadband services
6.5.1 Wi-Fi
6.5.2 Satellite broadband
7. Digital media
7.1 Introduction
7.2 Magyar Televizió (MTV)
7.3 TV2
7.4 RTL Klub
7.5 Videostreaming
7.6 Cable TV (CATV)
7.6.1 UPC Hungary
7.6.2 T-Home
7.6.3 Invitel
7.6.4 Antenna Digital
7.7 Satellite-based pay TV developments
7.8 Digital Terrestrial TV (DTTV)
7.9 Communications
7.9.1 VoIP
7.10 Regulatory developments
7.11 Bundled services
8. Digital economy
8.1 E-government
8.1.1 Infrastructure
8.2 E-health
8.3 E-Commerce
8.4 E-education
9. Mobile communications
9.1 Market analysis
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Prepaid cards
9.2.3 Mobile data
9.2.4 Mobile broadband
9.3 Regulatory issues
9.3.1 GSM licences
9.3.2 3G licence awards
9.3.3 Multi-spectrum auction
9.3.4 900MHz spectrum
9.3.5 26GHz spectrum
9.3.6 450MHz spectrum
9.3.7 Mobile Termination Rates (MTRs)
9.3.8 Mobile Number Portability (MNP)
9.3.9 Roaming
9.4 Mobile infrastructure
9.4.1 Digital networks
9.4.2 Other infrastructure developments
9.5 Major mobile operators
9.5.1 T-Mobile Hungary (MTel)
9.5.2 Telenor Hungary
9.5.3 Vodafone Hungary
9.5.4 MPVI Mobil
9.5.5 Mobile Virtual Network Operators (MVNOs)
9.6 Mobile content and applications
9.6.1 m-TV
9.6.2 m-commerce
9.6.3 m-marketing
Table 1 Country statistics 2015 (e)
Table 2 Telephone network statistics 2015 (e)
Table 3 Internet subscriber statistics 2015 (e)
Table 4 Mobile statistics 2015 (e)
Table 5 National telecommunications authority
Table 6 Telecom services revenue by sector 2009 - 2014
Table 7 Maygar Telecom telecom tax contributions 2010 - 2015
Table 8 Fixed-voice market share by major operator 2011 - 2015
Table 9 Fixed-voice market share by minor operator 2011 - 2015
Table 10 Magyar Telekom Group financial data 2006 - 2015
Table 11 Magyar Telekom domestic financial data 2011 - 2015
Table 12 Magyar Telekom subscribers by sector 2011 - 2015
Table 13 Invitel financial data by sector 2010 - 2015
Table 14 Invitel subscribers 2010 - 2015
Table 15 GTS Central Europe revenue 2010; 2012 - 2013
Table 16 Historic - Fixed lines in service and teledensity 2000 - 2004
Table 17 Fixed lines in service and teledensity 2000 - 2016
Table 18 Total international internet bandwidth 2000 - 2014
Table 19 Internet access revenue by platform 2002 - 2014
Table 20 Historic - Internet users and penetration rates 1999 - 2004
Table 21 Internet users and penetration rates 2005 - 2015
Table 22 Fixed broadband subscribers and penetration rate 2000 - 2016
Table 23 Fixed broadband market share of subscribers by major operator 2011 - 2015
Table 24 Fixed broadband market share of subscribers by minor operator 2011 - 2015
Table 25 Fixed broadband lines above 30Mb/s, by platform 2011 - 2015
Table 26 Proportion of internet connections by type 2011 - 2014
Table 27 Proportion of internet connections by data rate 2014
Table 28 Forecast fixed broadband subscribers 2015; 2017; 2020
Table 29 Cable broadband subscribers 2006 - 2016
Table 30 Cable broadband subscribers via DOCSIS3.0 2012 - 2015
Table 31 UPC cable broadband subscribers 2003 - 2015
Table 32 Magyar Telekom cable broadband subscribers 2004 - 2015
Table 33 DSL broadband subscribers 2007 - 2016
Table 34 Magyar Telekom retail ADSL subscribers 2004 2015
Table 35 FttX broadband subscribers 2010 - 2016
Table 36 Magyar Telekom FttX subscribers 2010 - 2015
Table 37 Wireless broadband subscribers 2006 - 2015
Table 38 TV market share by main operators 2009 - 2015
Table 39 TV market share by platform 2009 - 2015
Table 40 TV subscribers by reception 2009 - 2015
Table 41 Magyar Telekom IPTV subscribers 2007 - 2015
Table 42 Historic - Cable TV sector investment 2002 - 2010
Table 43 UPC homes passed 2003 - 2015
Table 44 UPC Subscribers by service type 2003 - 2015
Table 45 UPC Hungary financial data (historic) 2006 - 2009
Table 46 Magyar Telekom (T-Home) cable TV subscribers 2004 - 2015
Table 47 Satellite subscribers 2009 - 2015
Table 48 T-Home satellite TV subscribers 2008 - 2015
Table 49 DTTV (MinDig TV) subscribers 2012 - 2015
Table 50 Proportion of voice lines by technology 2010 2015
Table 51 VoIP and VoCATV lines in service 2008 - 2015
Table 52 Historic - Take-up of services by bundle 2010 - 2012
Table 53 Historic - Proportion of bundled take-up by provider 2010 - 2012
Table 54 Historic - Mobile subscribers and penetration rate 1998 - 2004
Table 55 Mobile subscribers and penetration rate 2005 - 2016
Table 56 Mobile voice market share by SIM cards 2006 - 2014
Table 57 Smart phones in use 2006 - 2015
Table 58 Ratio of prepaid to postpaid subscribers 2007 - 2014
Table 59 Historic - Total SMS and MMS messages sent 2002 - 2009
Table 60 Mobile broadband subscribers per operator 2009 - 2014
Table 61 Mobile data traffic by operator per operator 2009 - 2014
Table 62 T-Mobile mobile broadband subscribers 2008 - 2015
Table 63 European roaming charges 2007 2011; 2014
Table 64 European retail data roaming charges 2012 - 2014
Table 65 T-Mobile subscribers 2003 - 2015
Table 66 T-Mobile revenue () 2004 - 2015
Table 67 T-Mobile revenue (HUF) 2014 - 2015
Table 68 T-Mobile ARPU 2004 - 2015
Table 69 Telenor subscribers 2004 - 2015
Table 70 Telenor mobile financial data 2006 - 2015
Table 71 Telenor Monthly ARPU 2006 - 2015
Table 72 Telenor Monthly ARPU 2006 2015
Table 73 Vodafone subscribers 2007 - 2015
Chart 1 Telecom services revenue by sector 2009 2014
Chart 2 Magyar Telekom Group financial data 2006 2015
Chart 3 Magyar Telekom domestic financial data 2011 2015
Chart 4 Magyar Telekom subscribers by sector 2011 2015
Chart 5 Invitel financial data by sector 2010 2015
Chart 6 Invitel subscribers 2010 2015
Chart 7 Fixed lines in service and teledensity 2005 2016
Chart 8 Fixed broadband subscribers and penetration rate 2003 2016
Chart 9 TV market share by platform 2009 2015
Chart 10 TV subscribers by reception 2009 2015
Chart 11 UPC Subscribers by service type 2003 2015
Chart 12 Proportion of voice lines by technology 2010 2015
Chart 13 VoIP and VoCATV lines in service 2008 - 2015
Chart 14 Mobile subscribers and penetration rate 2005 2016
Chart 15 Mobile broadband subscribers per operator 2009 2014
Chart 16 Mobile data traffic by operator per operator 2009 2014
Chart 17 Telenor mobile financial data 2006 2015
Exhibit 1 The EU regulatory framework for communications
Exhibit 2 Access, the local loop and unbundling an overview
Exhibit 3 Number portability defined
Exhibit 4 Carrier selection and carrier preselection overview
Exhibit 5 2G spectrum awards
Exhibit 6 Spectrum auction results 2014

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