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Italy - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

  • January 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 116 pages

Italian government begins funding multi-billion Euro broadband program
Italy’s boasts one of the largest large telecom markets in Europe, supported by a population approaching 61 million. The fibre-optic sector has seen significant development in recent years, both in operator investment and in regulatory measures aimed at improving access to networks for smaller operators. The government has also set in train a multi-billion Euro investment program to ensure super-fast broadband connectivity for most Italians by 2020. This program is being supplemented by the efforts of the main telcos including Telecom Italia and Fastweb. Vodafone Italia, too, has encroached on the fixed-line sector as it’s the company improves on its ability to compete in the provision of bundled services.

As a result of these developments, the take up of broadband services in Italy has grown rapidly in recent years. The mobile sector is also performing well, particularly in mobile data services as consumers respond positively to the improved capacity and reach of LTE infrastructure. This has also led to the continuing dwindle of the fixed-line sector as consumers adopt mobile-only solutions and VoIP as alternatives to PSTN.

Italy’s vibrant mobile market is dominated by three operators, TIM, Vodafone Italia and Wind, while the fourth player 3 Italia has steadily made progress in securing customers. The owners of 3 Italia and Wind in mid-2015 agreed to merge their units, a process which requires regulatory clearance but would, if cleared, create the county’s largest MNO and even out the relative market shares among the three.

The broadband market enjoys strong competition within the DSL sector, supplemented by a vibrant fibre sector spearheaded by efforts from Telecom Italia and supplemented by investments from other telcos and municipal governments. In the absence of effective cross-platform competition from cable networks, services based on upgraded DSL networks have benefited from the market entry of new players such as Vodafone.

This report analyses the key aspects of the Italian telecoms market, providing the latest data and statistics on the fixed network services sector including the key regulatory issues such as number portability and local loop unbundling, In addition, the report assesses the fixed-line and wireless broadband markets, as also the mobile market, providing statistics, analyses of regulatory measures, an assessment of mobile data services and an overview of the strategies of the major providers as they adopt emerging technologies and focus on the challenges for coming years.

Key developments:
3 Italia and Wind reach agreement to merge;
Vodafone pledges to extend LTE coverage to 90% of the population by the end of 2016;
Telecom Italia Mobile trials LTE broadcast technology;
Regulator extends 3G licences to 2029 and GSM licences to 2027;
Spectrum auction opens up LTE sector and delivers €3.945 billion for the government;
Government releases first tranche of public funds towards its €2.2 billion broadband investment program;
Fastweb planning 500Mb/s service to 7.5 million premises during 2016;
SINFI infrastructure registry helping to reduce cost of deploying fibre by a third;
Vodafone and Wind jointly roll out fibre with Metroweb;
Fastweb bundles broadband with Sky Italia;
Fastweb buys into Metroweb and deploys vectoring DSL technology;
Telecom Italia proceeds with rebranding exercise as TIM;
EC evaluates Rome smart grid deployment;
Report update includes the regulator’s market data to June 2015, telcos’ operating and financial data to Q3 2015, recent market developments.

Companies mentioned in this report:
Telecom Italia, Wind, Fastweb, Tiscali, Sky Italia, TivùSat, 3 Italia, TIM, Vodafone Italia, Metroweb, BT Italia.

Table Of Contents

Italy - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
1. Key statistics
2. Telecommunications market
2.1 Market analysis
3. Regulatory environment
3.1 Historical overview
3.2 EU regulatory framework
3.3 Revised NFR
3.4 Regulatory authority
3.5 Telecom sector liberalisation
3.6 Interconnect
3.7 Access
3.7.1 Fibre access
3.7.2 Wholesale Line Rental (WLR)
3.7.3 Bitstream access
3.8 Number portability (NP)
3.9 Carrier PreSelection (CPS)
4. Fixed network operators
4.1 Introduction
4.2 Telecom Italia
4.2.1 Financial and operating performance
4.2.2 Organisational change
4.2.3 Functional separation
4.2.4 Spin-off plan aborted
4.2.5 Company sale
4.3 Wind Telecom
4.4 BT Italia
4.5 Tiscali
4.5.1 Tiscali operational data
4.6 Fastweb
4.6.1 Fastweb operational data
5. Telecommunications infrastructure
5.1 Overview of the national telecom network
5.2 International
5.2.1 Submarine cable networks
5.2.2 Satellite networks
5.3 Infrastructure developments
5.3.1 Next Generation Network (NGN)
5.4 Smart infrastructure
5.4.1 Smart Cities
5.4.2 Smart meters
6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Broadband statistics
6.1.2 Government support
6.1.3 National Broadband Plan
6.1.4 Regional development
6.2 Forecasts broadband subscribers 2015; 2017; 2020
6.3 Hybrid Fibre Coax (HFC) networks
6.4 Digital Subscriber Line (DSL) networks
6.4.1 Wholesale market
6.4.2 Telecom Italia
6.4.3 Fastweb
6.4.4 Tiscali
6.4.5 Wind Telecom
6.4.6 ADSL2+
6.4.7 Vectoring DSL
6.4.8 Naked DSL
6.5 Fibre-to-the-Premises (FttP) networks
6.5.1 Introduction
6.5.2 Telecom Italia
6.5.3 Fastweb
6.5.4 Rival networks
6.5.5 Other developments
6.6 Other fixed broadband services
6.6.1 Wireless Local Loop (WLL)
6.6.2 Wireless LANs/Wi-Fi
6.6.3 WiMAX
6.6.4 Internet via satellite
7. Digital media
7.1 Introduction
7.2 Bundled services
7.3 Advertising
7.4 Communications
7.4.1 VoIP
7.5 Videostreaming
7.5.1 Telecom Italia
7.5.2 Wind
7.5.3 Fastweb
7.5.4 Tiscali
7.5.5 Other developments
7.6 Video-on-Demand (VoD)
7.7 Cable TV (CATV)
7.8 Satellite-based digital pay TV developments
7.8.1 Sky Italia
7.8.2 TivùSat
7.9 Digital Terrestrial TV (DTTV)
7.10 Analogue switchover
7.11 Digital TV network
7.12 Digital cinema
7.13 Personal Video Recorders (PVRs)
8. Mobile communications
8.1 Market analysis
8.2 Mobile statistics
8.2.1 General statistics
8.2.2 Operator market shares
8.2.3 Prepaid
8.2.4 Mobile data
8.2.5 Mobile broadband
8.3 Regulatory issues
8.3.1 Spectrum regulations and spectrum auctions
8.3.2 Roaming
8.3.3 Network sharing
8.3.4 Mobile Number Portability (MNP)
8.3.5 Mobile Termination Rates (MTRs)
8.3.6 Fixed-mobile convergence (FMC)
8.4 Mobile infrastructure
8.4.1 Digital networks
8.4.2 Other infrastructure developments
8.5 Major mobile operators
8.5.1 3 Italia
8.5.2 TIM
8.5.3 Vodafone Italy
8.5.4 Wind Telecom
8.5.5 MVNOs
8.6 Mobile content and applications
8.6.1 Femtocells
8.6.2 Mobile TV
8.6.3 Location-based services
8.6.4 Mobile banking/ticketing
8.6.5 Payment services
8.6.6 Machine-to-Machine (M2M)
Table 1 Country statistics 2015 (e)
Table 2 Telecom revenue and investment statistics 2013
Table 3 Telephone network statistics 2015 (e)
Table 4 Internet user statistics 2015 (e)
Table 5 Broadband statistics 2015 (e)
Table 6 Mobile statistics 2015 (e)
Table 7 National telecommunications authority
Table 8 Fixed and mobile market investment 2004 - 2013
Table 9 Share of fixed-line and mobile sector investment by operator 2010 - 2013
Table 10 Fixed and mobile market revenue 2006 - 2015
Table 11 Retail revenue, fixed and mobile market 2008 - 2013
Table 12 Retail fixed-line revenue by type 2012 - 2013
Table 13 Wholesale revenue, fixed and mobile market 2012 - 2013
Table 14 Fixed termination rates by company 2007 - 2010
Table 15 Telecom Italia wholesale access lines 2007 - 2015
Table 16 Historic - Cumulative numbers ported 2002 - 2009
Table 17 Historic - CPS lines 2005 - 2007
Table 18 Telecom Italia fixed-network accesses 2008 - 2015
Table 19 New entrant fixed-line accesses by type 2008 - 2015
Table 20 New entrant fixed-line access market share 2013 - 2015
Table 21 Fixed-line services revenue market share by operator 2009 - 2013
Table 22 Telecom Italia fixed network revenue by sector (old reporting) 2006 - 2012
Table 23 Telecom Italia domestic revenue by sector 2012 - 2015
Table 24 Telecom Italia Group financial data 2005 - 2015
Table 25 Telecom Italia domestic revenue 2005 - 2015
Table 26 Telecom Italia accesses by sector 2006 - 2015
Table 27 Wind subscribers by sector 2006 - 2015
Table 28 Wind annualised fixed-line ARPU 2006 - 2014
Table 29 Wind financial data 2006 - 2015
Table 30 Tiscali subscribers (Italy) 2007 - 2015
Table 31 Tiscali revenue by sector 2006 - 2015
Table 32 Fastweb financial data () 2005 - 2009
Table 33 Fastweb financial data (CHF) 2008 - 2015
Table 34 Fastweb financial data (CHF) 2008 2015
Table 35 Fastweb broadband subscribers 2005 - 2015
Table 36 Fixed-line accesses (Telecom Italia and altnets) 2008 - 2015
Table 37 Fixed-line access market share by operator 2010 - 2015
Table 38 NGA lines and proportion of total lines 2010 - 2015
Table 39 Historic - Internet subscribers and penetration rate 1991 - 2004
Table 40 Internet subscribers and penetration rate 2005 - 2016
Table 41 Total fixed retail broadband subscribers by access type 2002 - 2016
Table 42 Broadband penetration by technology 2004 - 2014
Table 43 Broadband market share of revenue by operator (historic) 2008 2010; 2012 - 2013
Table 44 Broadband market share of subscribers by operator 2009 - 2015
Table 45 Broadband lines by speed 2010 - 2015
Table 46 Proportion of broadband connections by speed: OLOs 2009 - 2013
Table 47 Proportion of broadband connections by speed: Telecom Italia with OLOs 2009 - 2015
Table 48 Forecast broadband subscribers 2015; 2017; 2020
Table 49 DSL subscribers 2002 - 2016
Table 50 DSL market share by operator 2011 - 2015
Table 51 Telecom Italia broadband subscribers by sector 2006 - 2015
Table 52 Telecom Italia wholesale access lines 2007 - 2015
Table 53 Telecom Italia broadband ARPU 2006 2015
Table 54 Telecom Italia internet revenue 2007 - 2014
Table 55 Fastweb financial data 2005 - 2015
Table 56 Fastweb broadband subscribers 2005 2015
Table 57 Tiscali subscribers (Italy) 2007 - 2015
Table 58 Tiscali financial data 2008 - 2015
Table 59 Wind broadband subscribers 2005 - 2015
Table 60 Naked DSL lines 2009 2015
Table 61 TV revenue by main operator 2009 - 2013
Table 62 TV market share of subscribers by broadcaster 2010 - 2015
Table 63 Pay TV market share of subscribers by broadcaster 2009 - 2013
Table 64 Historic - Pay TV subscribers by technology 2003 - 2009
Table 65 TV revenue by platform (Pay, FTA) 2009 - 2014
Table 66 Online advertising revenue by type 2009 - 2013
Table 67 Proportion of online advertising revenue by type 2009 - 2013
Table 68 Telecom Italia VoIP subscribers 2006 - 2012
Table 69 Telecom Italia IPTV subscribers 2007 - 2012
Table 70 Cable TV subscribers and penetration rate 1996 2011; 2015
Table 71 Satellite TV penetration 2007 - 2015
Table 72 Sky Italia retail subscribers 2006 - 2015
Table 73 Sky Italia financial data () 2007 - 2014
Table 74 Sky Italia financial data ($) 2013 - 2015
Table 75 Mediaset financial data (Italy) 2006 - 2015
Table 76 Mediaset Premium active clients 2007 - 2011
Table 77 DTTV receivers, forecasts and annual change 2004 - 2010
Table 78 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2004
Table 79 Mobile subscribers and penetration rate 2005 - 2016
Table 80 Mobile market revenue 2008 2015
Table 81 Annual revenue per active SIM 2008 - 2013
Table 82 Revenue by service 2009 - 2013
Table 83 Revenue per user, by service 2009 - 2012
Table 84 Mobile market investment 2004 - 2013
Table 85 Mobile market share of subscribers by operator 2004 - 2015
Table 86 Prepaid and contract cards in service 2009 - 2015
Table 87 Proportion of prepaid and contract cards in service 2010 - 2015
Table 88 SMS/MMS and other data revenue 2008 - 2013
Table 89 Vodafone data as proportion of service revenue 2005 - 2013
Table 90 Vodafone SMS traffic 2005 - 2013
Table 91 Mobile broadband subscribers 2010 - 2015
Table 92 Mobile broadband traffic 2009 - 2015
Table 93 Wind Telecom mobile internet subscribers 2012 - 2015
Table 94 Wind Telecom mobile internet revenue 2013 - 2015
Table 95 Total spectrum outlay by operator () 2011
Table 96 European roaming charges 2007 2011; 2014
Table 97 Cumulative mobile numbers ported 2003 2014
Table 98 Annual mobile numbers portings 2002 2014
Table 99 Mobile termination rates 2008 - 2014
Table 100 UMTS/HSPA subscribers 2004 - 2011
Table 101 3 Italia registered mobile subscribers 2008 - 2015
Table 102 3 Italia active mobile subscribers 2013 - 2015
Table 103 3 Italia annualised ARPU 2008 - 2015
Table 104 3 Italia mobile revenue 2008 - 2015
Table 105 3 Italia mobile EBITDA, capex 2011 - 2014
Table 106 TIM mobile subscribers 2005 - 2015
Table 107 TIM mobile revenue by sector 2008 - 2015
Table 108 Vodafone subscribers 2001 - 2015
Table 109 Vodafone fixed-line revenue by sector 2010 - 2016
Table 110 Vodafone revenue by sector 2010 - 2016
Table 111 Vodafone mobile revenue by sector (new style) 2014 - 2016
Table 112 Vodafone prepaid, contract and blended ARPU () 2004 - 2015
Table 113 Vodafone mobile customer cost 2007 - 2016
Table 114 Wind operational statistics and mobile revenue 2005 2015
Table 115 Wind annualised mobile ARPU 2005 - 2015
Table 116 Wind mobile ARPU by service 2012 - 2013
Table 117 Wind mobile subscriber statistics 2005 - 2015
Table 118 MVNO mobile subscribers 2008 - 2015
Table 119 Tiscali mobile subscribers 2013 - 2015
Table 120 MVNO market share of MVNO subscribers 2010 - 2015
Table 121 M2M deployments 2005 - 2015
Chart 1 Fixed and mobile market investment 2004 - 2013
Chart 2 Total fixed and mobile market revenue 2006 - 2015
Chart 3 Retail revenue, fixed and mobile market 2008 - 2013
Chart 4 Telecom Italia wholesale access lines 2007 - 2015
Chart 5 Telecom Italia domestic revenue by sector 2012 - 2015
Chart 6 Telecom Italia Group financial data 2006 - 2015
Chart 7 Telecom Italia domestic revenue 2005 - 2015
Chart 8 Telecom Italia accesses by sector 2006 - 2015
Chart 9 Wind subscribers by sector 2006 2015
Chart 10 Wind financial data 2006 2015
Chart 11 Tiscali subscribers (Italy) 2007 - 2015
Chart 12 Tiscali revenue by sector 2006 - 2015
Chart 13 Fixed-line accesses (Telecom Italia and altnets) 2008 2015
Chart 14 Fixed-line access market share by operator 2010 2015
Chart 15 Internet subscribers and penetration rate 2002 - 2016
Chart 16 Total fixed broadband subscribers by access type 2002 2016
Chart 17 Broadband market share of subscribers by operator 2009 2015
Chart 18 Telecom Italia broadband subscribers by sector 2006 - 2015
Chart 19 Telecom Italia wholesale access lines 2007 - 2015
Chart 20 Tiscali subscribers (Italy) 2007 - 2015
Chart 21 Tiscali financial data 2008 - 2015
Chart 22 Mediaset financial data (Italy and Spain) 2006 2015
Chart 23 Mobile subscribers and penetration rate 2002 - 2016
Chart 24 Mobile market revenue 2008 - 2015
Chart 25 Annual revenue per active SIM 2008 - 2013
Chart 26 Revenue by service 2009 2013
Chart 27 Mobile market share of subscribers by operator 2004 2015
Chart 28 SMS/MMS and other data revenue 2008 - 2013
Chart 29 3 Italia mobile subscribers 2008 - 2015
Chart 30 3 Italia annualised ARPU 2008 2015
Chart 31 TIM annualised ARPU 2005 2015
Chart 32 TIM revenue by sector, annual change 2008 2015
Chart 33 Vodafone prepaid, contract and blended ARPU () 2004 - 2015
Exhibit 1 EU The New Regulatory Framework (NRF)
Exhibit 2 Access and the local loop
Exhibit 3 - Principal backbone providers
Exhibit 4 WiMAX licensees 2010
Exhibit 5 Overview of digital media
Exhibit 6 DTTV ASO by region 2008 - 2012
Exhibit 7 UMTS auction results 2000
Exhibit 8 UMTS auction results 2009
Exhibit 9 Spectrum allocations at auction 2011

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