Table of Contents
Taiwan possesses a competitive mobile market comprised of six mobile network operators, of which three dominate the market. High mobile penetration means competition is intense to gain new subscribers hence the market was quick to embrace LTE due to the new subscriber opportunity it presented.
Annual market growth of the mobile subscriber market has been in low single digit figures from 2011 to 2014. Market penetration peaked in 2014 at 129. By 2015 the market saw a slight contraction due to a highly mature and saturated market. Market penetration declined to 128% in 2015 and 127% in 2016 with the market reaching 29.7 million subscribers.
LTE has experienced strong growth since the introduction of services, with LTE subscriber numbers growing at a faster rate than that of 3G. Taiwan's mobile operators have focused on LTE as a means to increase ARPU to offset the continual year-on-year decline in overall ARPU levels. Mobile users are attracted to LTE due to improved quality of experience provided through faster speeds. Market penetration is expected to grow strongly over the next five years to 2021.
Taiwan has seen very strong growth in its mobile broadband subscribers over the past few years driven by strong growth of 4G services. Penetration has risen form 53% in 2015 to 76% in 2015 and 81% in 2016. Further strong growth is predicted over the next few years to 2019.
This report provides an overview of the mobile market as well as industry level and operator level statistics on subscribers, market share and ARPU. LTE subscriber forecasts and penetration levels to 2021 are included.
Profitability remains challenging due to increased competition
LTE introduction has increased the number of mobile network operators
LTE take up is occurring at a faster rate than for 3G
LTE provides an opportunity to reverse declining ARPU levels
Chungwha and Taiwan Mobile called on the government to continue to provide subsidies to 2G subscribers.
Taiwan's Ministry of Economic Affairs (MoEA) began trials of a 4G+' (4G/4.5G/5G) experimental mobile network.
Far EasTone (FET) and Ericsson signed a 5G MoU) to jointly accelerate 5G development for Taiwan.
Companies mentioned in this report:
Chunghwa Telecom (CHT); Far EasTone; Taiwan Mobile; Asia Pacific Telecom; Vibo Telecom; Ambit
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