1. Market Research
  2. > Automotive
  3. > Motor Vehicle Market Trends
  4. > 2015 US Car Consumers

2015 US Car Consumers

  • January 2016
  • -
  • Frost & Sullivan
  • -
  • 99 pages

Summary

Table of Contents

Top Advanced Technology and Feature Priorities and Preferences in Passenger Vehicles

Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with cost and/or other tradeoffs. Having the right technology-feature content that helps meet regulatory standards is critically important, providing at the same time maximum value to end customers.

Study Objectives
The objective is to map consumer priorities across vehicle systems in the vehicle purchase process and determine optimal advanced technology-feature content by vehicle and psychographic segments.

Identify influential factors of the vehicle selection process and the importance of key vehicle attributes in the vehicle purchase decision

Determine the purchase likelihood and optimal advanced technology-feature content by vehicle and psychographic segments

Measure the awareness of advanced technologies and features across vehicle system domains and their importance in the next vehicle purchase

Determine the priority and tradeoff between vehicle systems (key functional areas)

Map the consumer psychographic segments based on attitudes and behavior towards vehicles and technologies

Methodology—1,584 Vehicle Owner Interviews in the United States

Methodology Panel-based online survey in the United States
Field time January to February 2015
Sample N=1,584 in total
The detailed sample structure is provided on the following slide.
Overall Quota Vehicle segment, age group, gender, and living areas
Respondent
- Car owners
- Current car had to be purchased new
- Current car model not older than 5 years (2010 model or younger) or planning to buy a new car within 3 years
- Primary decision maker or joint decision maker with 50% or more involvement in vehicle purchase
Reporting notes Due to rounding, percentages in charts and tables may not sum to 100.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Mobility on Demand Market by Service Type, Data Service, Connectivity, Vehicle Type, and Region - Global Forecast to 2025

Mobility on Demand Market by Service Type, Data Service, Connectivity, Vehicle Type, and Region - Global Forecast to 2025

  • $ 7150
  • Industry report
  • January 2017
  • by MarketsandMarkets

“Growing need for personal mobility in wake of rising urbanization and fall in car ownership are expected to fuel the demand for mobility on demand” The mobility on demand market is projected to grow ...

Connected Cars: Balancing a Rich Driving Experience with Safety

Connected Cars: Balancing a Rich Driving Experience with Safety

  • $ 6500
  • Industry report
  • March 2017
  • by Parks Associates

This 360 View Update discovers consumers' mobile activities in the vehicle and their attitudes and concerns about their in-car experiences. It provides data and recommendations for software developers, ...

Global Electric Vehicle Market Outlook, 2017

Global Electric Vehicle Market Outlook, 2017

  • $ 6000
  • Industry report
  • March 2017
  • by Frost & Sullivan

Long-range EVs with Light Batteries and More Unified Designs will Dominate This study offers key highlights from analysis of the global electric vehicle (EV) market in 2016 and identifies the upcoming ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.