1. Market Research
  2. > Automotive
  3. > Motor Vehicle Market Trends

2015 US Car Consumers

  • January 2016
  • 99 pages
  • Frost & Sullivan
Report ID: 3571233

Summary

Table of Contents

Top Advanced Technology and Feature Priorities and Preferences in Passenger Vehicles

Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with cost and/or other tradeoffs. Having the right technology-feature content that helps meet regulatory standards is critically important, providing at the same time maximum value to end customers.

Study Objectives
The objective is to map consumer priorities across vehicle systems in the vehicle purchase process and determine optimal advanced technology-feature content by vehicle and psychographic segments.

Identify influential factors of the vehicle selection process and the importance of key vehicle attributes in the vehicle purchase decision

Determine the purchase likelihood and optimal advanced technology-feature content by vehicle and psychographic segments

Measure the awareness of advanced technologies and features across vehicle system domains and their importance in the next vehicle purchase

Determine the priority and tradeoff between vehicle systems (key functional areas)

Map the consumer psychographic segments based on attitudes and behavior towards vehicles and technologies

Methodology—1,584 Vehicle Owner Interviews in the United States

Methodology Panel-based online survey in the United States
Field time January to February 2015
Sample N=1,584 in total
The detailed sample structure is provided on the following slide.
Overall Quota Vehicle segment, age group, gender, and living areas
Respondent
- Car owners
- Current car had to be purchased new
- Current car model not older than 5 years (2010 model or younger) or planning to buy a new car within 3 years
- Primary decision maker or joint decision maker with 50% or more involvement in vehicle purchase
Reporting notes Due to rounding, percentages in charts and tables may not sum to 100.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Mobility on Demand Market by Service Type, Data Service, Connectivity, Vehicle Type, and Region - Global Forecast to 2025

  • $ 7150
  • Industry report
  • January 2017
  • by MarketsandMarkets

“Growing need for personal mobility in wake of rising urbanization and fall in car ownership are expected to fuel the demand for mobility on demand” The mobility on demand market is projected to grow ...

Connected Cars: Balancing a Rich Driving Experience with Safety

  • $ 6500
  • Industry report
  • March 2017
  • by Parks Associates

This 360 View Update discovers consumers' mobile activities in the vehicle and their attitudes and concerns about their in-car experiences. It provides data and recommendations for software developers, ...

Global Diesel Engine Market By Product, Market and Region, 5th Edition

  • $ 6300
  • Industry report
  • January 2017
  • by Freedonia

Global demand for off-highway and other mobile equipment diesel engines is increasing at a strong pace, as agricultural, construction, forestry and mining equipment sales recover. Also, advances in global ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.