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Chinese OEMs Aim to Export 1.32 Million Passenger Vehicles by 2022

This research service provides a strategic analysis of the overseas growth strategies of leading Chinese automotive Original Equipment Manufacturers (OEMs). It examines the factors that determine overseas market exploration and the export strategies of key OEMs. The study also includes an overview of the changing dynamics in the Chinese passenger vehicle market and a SWOT analysis for four key Chinese OEMs. The study features a comparative analysis of select global product lines and discusses the evolution of export activities of Chinese automotive OEMs in overseas markets. The report also provides a current and future outlook up to 2022 for Chinese automotive OEMs in overseas markets.

Executive Summary—Key Findings
Chinese Original Equipment Manufacturers (OEMs) are expected to export million passenger vehicle units by 2022.

Four Chinese automotive OEMs (Geely, Chery, Lifan, and Great Wall) contributed % (approximately units) to the total amount of unit vehicles exported by Chinese OEMs. These OEMs are expected to reach a passenger vehicle export of million units by 2022.

Overseas Growth Strategies of Chinese Automotive OEMs: Key Findings, Global, 2015 Native Chinese automotive OEMs are expected to expand in markets outside China (e.g., Iran) due to local markets being affected by the new economic environment under which sales of passenger vehicles are expected to slow down. The market is also expected to face intense competition from global participants targeting future growth by 2022.

Chinese OEMs are expected to forge new alliances with major suppliers to maintain product quality and produce large quantities to meet the growing global demand. Mergers and Acquisitions (M&A) reached a historical high for Chinese OEMs—amounting to approximately $ billion by 2014.

Chinese OEMs are expected to gain technology expertise from key global M&As. For instance, with the Volvo Cars acquisition for $ billion in 2010, Geely is expected to use the global footprint of European brands to help its parent brand foray into high growth markets such as the United States and Europe.

Greenfield investments by Chinese automotive OEMs occur mainly in Latin America and Russia due to the relatively cost-effective labor force available. Hence, these automotive OEMs are expected to offer competitive prices to gain local market share. For instance, Lifan is setting up a privately owned manufacturing plant in Russia in 2015.

Research Aims and Objectives
Overseas Growth Strategies of Chinese Automotive OEMs: Research Aims and Objectives, Global, 2015

Aim
- To understand the interests of Chinese OEMs (market entry or expansion plans) in regards to overseas markets (e.g., the United States and Iran)
- To analyze the overseas market expansion strategies of key Chinese OEMs
- To present an insight into the business models and market opportunities of Chinese OEMs in terms of overseas market conquests
- To provide an analysis of the top five overseas markets targeted by Chinese OEMs
- To provide an actionable set of conclusions and recommendations

Objective
- To determine the factors affecting the business strategies of Chinese OEMs
- To analyze the impact on unit sales export opportunities
- To assess the impact on the product portfolios of Chinese-HQ OEMs looking at overseas markets
- To identify the key benchmarks adopted by Chinese OEMs that target overseas markets
- To highlight key investment decisions, localization opportunities, and mergers and acquisitions
- To assess key consumer preferences in major overseas markets

Table Of Contents

Analysis of Overseas Growth Strategies Among Chinese Automotive Original Equipment Manufacturers
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Key Findings
Executive Summary—Outlook of Chinese Auto OEMs' Export Business
Executive Summary—Overseas Footprint of Chinese OEMs
Executive Summary—Overseas Manufacturing and Assembly Plants
Key Findings and Future Outlook

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scoped
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology

3. OVERVIEW OF THE CHANGING DYNAMICS IN THE CHINESE PASSENGER VEHICLE MARKET

Overview of the Changing Dynamics in the Chinese Passenger Vehicle Market
Evolution of Chinese OEMs in Overseas Markets
Emergence of Overseas Expansions
Increased Focus on Automotive Exports
Development of Strong Global Supplier Partnerships
Sourcing Implication Analysis

4. SWOT ANALYSIS FOR KEY CHINESE OEMS

SWOT Analysis for Key Chinese OEMs
SWOT Analysis—Chery
SWOT Analysis—Geely
SWOT Analysis—Lifan
SWOT Analysis—Great Wall
Comparative Benchmarking of Chinese OEMs

5. COMPARATIVE ANALYSIS OF SELECT GLOBAL PRODUCT LINES

Comparative Analysis of Select Global Product Lines
Four Advanced Global Product Lines from Chinese OEMs
Brief Comparison of Specifications
Convergence of PV Product Lines Across Emerging Markets
Comparative Analysis of Comfort Features in Cars
Comparative Analysis of Connectivity Features
Comparative Analysis of After-sales Services

6. EVOLUTION OF CHINESE OEM ACTIVITIES IN EXPORT MARKETS

Evolution of Chinese OEM Activities in Export Markets
Export Unit Shipment Forecast—Chinese OEMs
Executive Summary—Overseas Footprint of Chinese OEMs
Top Export Market Priorities of Chinese OEMs
Chinese OEMs' Key Approaches in the Top 5 Regional Markets

7. OVERVIEW OF SUCCESS FACTORS IN AUTOMOTIVE EXPORT MARKETS

Overview of Success Factors in Automotive Export Markets
Investment Decisions in Overseas Markets
Greenfield Investments
Overseas Manufacturing and Assembly Plants
Localization Strategy for Overseas Markets
Key Specification Metrics of Chinese Automotive OEMs for Overseas Markets

8. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
Key Conclusions
Future Growth Strategies—Chinese OEMs in Overseas Markets
Key Findings and Future Outlook
The Last Word—Top 3 Predictions
Legal Disclaimer

9. APPENDIX

Appendix
Market Engineering Methodology
Abbreviations and Acronyms Used
Learn More—Next Steps

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