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  3. > Automotive NVH Materials Market by Type, Application, Vehicle Type and Regional Analysis - Global Forecast to 2020

“Increased demand of cars and government’s regulations to drive the demand for automotive NVH materials“
The global automotive NVH materials market is projected to reach USD 11.6 billion by 2020, registering a CAGR of 5.4% from 2015 to 2020. The market for automotive NVH materials is directly proportional to the demand for automotive. APAC captures more than 50.0% of the global automotive NVH materials market owing to the growing demand for cars in China, India South Korea and other APAC countries. Rising investments by foreign companies, growth in automotive sector and rise in standard of living are other factors for the growth of automotive NVH materials in APAC.

“Absorption, the largest application for automotive NVH materials market”
Absorption materials are manufactured using various thermoplastic polymers, engineering resins, and rubbers. Manufacturers incorporates various rubbers, namely, EPDM, synthetic rubbers and NBR for fabricating various parts of automobiles to dampen and control the vibrations experienced by occupants in the vehicles. Additionally, rubbers offer excellent physical properties of high density, high heat, weather resistance, and vibration absorbing properties which make them as an ideal NVH material. Polyurethane foam sheet is another NVH material used in the absorption application in automobiles.

“Asia-Pacific, the fastest growing market for automotive NVH materials”
Asia-Pacific is estimated to be the fastest-growing market for automotive NVH materials market. The growth of the market in the region is attributed to expansion of production capacity, and rapid increase in the automotive industry. Also, ease in the availability of raw materials, and cheap labor, drives the automotive NVH materials market in the region. With the recent expansion activities by key players in the Asia-Pacific region; the demand for automotive NVH materials in this region is projected to register the highest CAGR between 2015 and 2020.

This study has been validated through primaries conducted with various industry experts globally. These primary sources have been divided under three categories: By Company; By Designation; and By Region.

- By Company Type- Tier 1- 20%, Tier 2- 20% and Tier 3- 60%
- By Designation- C Level- 20%, Director Level- 20% and Others- 60%
- By Region- North America- 40%, Europe- 40%, and Asia-Pacific- 60

The report also provides company profiles and competitive strategies adopted by the major market players, such ExxonMobil Chemical Company (U.S.), Mitsui Chemicals Inc. (Japan), The DoW Chemical Company (U.S.), Celanese Corporation (U.S.), 3M Co. (U.S.), Covestro (Germany), Borgers AG (Germany), BASF SE (Germany), Lanxess AG (U.S.) and Huntsman Corporation (U.S.)

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the automotive NVH materials market comprehensively and provides the closest approximations of the revenue for the overall market and the sub segments across the different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, and opportunities.
3. This report will help stakeholders to better understand the competitor and gain more insights about the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, mergers and acquisitions.

Table Of Contents

Automotive NVH Materials Market by Type, Application, Vehicle Type and Regional Analysis - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 SCOPE OF THE MARKET 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 KEY DATA FROM SECONDARY SOURCES 18
2.1.2 PRIMARY DATA 19
2.1.2.1 KEY DATA FROM PRIMARY SOURCES 19
2.1.2.2 KEY INDUSTRY INSIGHTS 20
2.1.2.3 BREAKDOWN OF PRIMARY INTERVIEWS 20
2.2 MARKET SIZE ESTIMATION 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE NVH MATERIALS MARKET 29
4.2 AUTOMOTIVE NVH MATERIALS MARKET, BY REGION 29
4.3 AUTOMOTIVE NVH MATERIALS MARKET IN ASIA-PACIFIC 30
4.4 AUTOMOTIVE NVH MATERIALS MARKET ATTRACTIVENESS 31
4.5 AUTOMOTIVE NVH MATERIALS MARKET, BY APPLICATION 31
4.6 AUTOMOTIVE NVH MATERIALS MARKET: DEVELOPED VS. DEVELOPING NATIONS 32
4.7 AUTOMOTIVE NVH MATERIALS MARKET, BY REGION AND TYPE 32
4.8 LIFECYCLE ANALYSIS, BY REGION 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.1.1 DRIVERS 36
5.1.1.1 NVH levels and vehicle refinement levels influence buying decision 36
5.1.1.2 Increasing production and demand for cars in emerging markets 36
5.1.1.3 Regulations to make automobiles quieter and safer 36
5.1.1.4 Lighter automobiles generate higher NVH 36
5.1.2 RESTRAINTS 37
5.1.2.1 Active noise control systems 37
5.1.2.2 Using metals and alloys for reducing NVH levels 37
5.1.3 OPPORTUNITIES 38
5.1.3.1 Growing interest in battery powered and hybrid vehicles 38
5.1.4 CHALLENGES 38
5.1.4.1 Reduce weight and NVH levels in vehicles 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 MARKET SHARE ANALYSIS 40
6.4 PORTER'S FIVE FORCES ANALYSIS 42
6.4.1 BARGAINING POWER OF SUPPLIERS 43
6.4.2 BARGAINING POWER OF BUYERS 43
6.4.3 THREAT OF NEW ENTRANTS 44
6.4.4 THREAT OF SUBSTITUTES 44
6.4.5 INTENSITY OF RIVALRY 45
6.5 PRICE ANALYSIS 45
7 AUTOMOTIVE NVH MATERIALS MARKET, BY APPLICATION 47
7.1 INTRODUCTION 48
7.2 ABSORPTION 49
7.3 INSULATION 51
8 AUTOMOTIVE NVH MATERIALS MARKET, BY TYPE 54
8.1 INTRODUCTION 55
8.2 RUBBERS 55
8.3 THERMOPLASTIC POLYMERS 56
8.4 ENGINEERING RESINS 56
9 AUTOMOTIVE NVH MATERIALS MARKET, BY VEHICLE TYPE 58
9.1 INTRODUCTION 59

10 AUTOMOTIVE NVH MATERIALS MARKET, BY REGION 61
10.1 INTRODUCTION 62
10.2 NORTH AMERICA 64
10.2.1 U.S. 68
10.2.2 MEXICO 70
10.2.3 CANADA 71
10.3 EUROPE 72
10.3.1 GERMANY 76
10.3.2 FRANCE 78
10.3.3 U.K. 79
10.3.4 TURKEY 81
10.3.5 ITALY 82
10.3.6 REST OF EUROPE 84
10.4 ASIA-PACIFIC 85
10.4.1 CHINA 89
10.4.2 JAPAN 91
10.4.3 SOUTH KOREA 92
10.4.4 INDIA 94
10.4.5 REST OF APAC 95
10.5 ROW 97
10.5.1 BRAZIL 99
11 COMPETITIVE LANDSCAPE 101
11.1 OVERVIEW 101
11.2 EXPANSIONS: THE MOST POPULAR GROWTH STRATEGY 102
11.3 COMPETITIVE SITUATIONS AND TRENDS 102
11.3.1 EXPANSIONS 102
11.3.2 NEW PRODUCT LAUNCHES 103
11.3.3 JOINT VENTURES 104
11.3.4 ACQUISITIONS 104
12 COMPANY PROFILES 105
(Overview, Products and Services, Strategies and Insights, Developments and MnM View)*
12.1 INTRODUCTION 105
12.2 BASF SE 106
12.3 THE DOW CHEMICAL CO. 109
12.4 EXXONMOBIL CHEMICAL COMPANY 112
12.5 3M CO. 115
12.6 MITSUI CHEMICALS INC. 118
12.7 COVESTRO 120
12.8 CELANESE CORPORATION 122
12.9 HUNTSMAN CORPORATION 125
12.10 LANXESS AG 127
12.11 BORGERS AG 129
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 131
13.1 INSIGHTS FROM INDUSTRY EXPERTS 131
13.2 RECENT DEVELOPMENTS 132
13.2.1 EXPANSIONS 132
13.3 DISCUSSION GUIDE 133
13.4 AVAILABLE CUSTOMIZATIONS 137
13.5 RELATED REPORTS 138


LIST OF TABLES

TABLE 1 GLOBAL AUTOMOTIVE NVH MATERIALS MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 49
TABLE 2 GLOBAL AUTOMOTIVE NVH MATERIALS MARKET, BY APPLICATION,
2013-2020 (KILOTON) 49
TABLE 3 GLOBAL AUTOMOTIVE NVH MATERIALS MARKET SIZE IN ABSORPTION APPLICATION, BY REGION, 2013-2020 (USD MILLION) 50
TABLE 4 GLOBAL AUTOMOTIVE NVH MATERIALS MARKET SIZE IN ABSORPTION APPLICATION, BY REGION, 2013-2020 (KILOTON) 51
TABLE 5 GLOBAL AUTOMOTIVE NVH MATERIALS MARKET SIZE FOR INSULATION APPLICATION, BY REGION, 2013-2020 (USD MILLION) 52
TABLE 6 GLOBAL AUTOMOTIVE NVH MATERIALS MARKET SIZE FOR INSULATION APPLICATION, BY REGION, 2013-2020 (KILOTON) 53
TABLE 7 RUBBERS: AUTOMOTIVE NVH MATERIALS MARKET SIZE BY VALUE
(USD MILLION) AND VOLUME (KILOTON), 2013-2020 55
TABLE 8 THERMOPLASTIC POLYMERS: AUTOMOTIVE NVH MATERIALS MARKET SIZE BY VALUE (USD MILLION) AND VOLUME (KILOTON), 2013-2020 56
TABLE 9 ENGINEERING RESINS: AUTOMOTIVE NVH MATERIALS MARKET SIZE BY VALUE (USD MILLION) AND VOLUME (KILOTON), 2013-2020 57
TABLE 10 AUTOMOTIVE NVH MATERIALS MARKET BY VEHICLE TYPE,
2013-2020 (USD MILLION) 59
TABLE 11 AUTOMOTIVE NVH MATERIALS MARKET BY VEHICLE TYPE, 2013-2020 (KILOTON) 60
TABLE 12 AUTOMOTIVE NVH MATERIALS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 13 AUTOMOTIVE NVH MATERIALS MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 63
TABLE 14 NORTH AMERICA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 66
TABLE 15 NORTH AMERICA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE,
2013-2020 (KILOTON) 66
TABLE 16 NORTH AMERICA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE, 2013-2020 (USD MILLION) 67
TABLE 17 NORTH AMERICA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE, 2013-2020 (KILOTON) 67
TABLE 18 NORTH AMERICA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY COUNTRY, 2013-2020 (USD MILLION) 67
TABLE 19 NORTH AMERICA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY COUNTRY, 2013-2020 (KILOTON) 68
TABLE 20 U.S.: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE,
2013-2020 (USD MILLION) 68
TABLE 21 U.S.: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE, 2013-2020 (KILOTON) 68
TABLE 22 U.S.: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE,
2013-2020 (USD MILLION) 69
TABLE 23 U.S.: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 69
TABLE 24 MEXICO: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 70
TABLE 25 MEXICO: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 70
TABLE 26 MEXICO: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 70
TABLE 27 MEXICO: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 71
TABLE 28 CANADA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE,
2013-2020 (USD MILLION) 71
TABLE 29 CANADA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE,
2013-2020 (KILOTON) 71
TABLE 30 CANADA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE,
2013-2020 (USD MILLION) 72
TABLE 31 CANADA: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE,
2013-2020 (KILOTON) 72
TABLE 32 EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 74
TABLE 33 EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE,
2013-2020 (KILOTON) 74
TABLE 34 EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 74
TABLE 35 EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 75
TABLE 36 EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY COUNTRY (USD MILLION) 75
TABLE 37 EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY COUNTRY (KILOTON) 76
TABLE 38 GERMANY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 76
TABLE 39 GERMANY: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY TYPE,
2013-2020 (KILOTON) 76
TABLE 40 GERMANY: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE,
2013-2020 (USD MILLION) 77
TABLE 41 GERMANY: AUTOMOTIVE NVH MATERIAL MARKET SIZE , BY VEHICLE TYPE,
2013-2020 (KILOTON) 77
TABLE 42 FRANCE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 78
TABLE 43 FRANCE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 78
TABLE 44 FRANCE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 78
TABLE 45 FRANCE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 79
TABLE 46 U.K.: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 79
TABLE 47 U.K.: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 79
TABLE 48 U.K.: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 80
TABLE 49 U.K.: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 80
TABLE 50 TURKEY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 81
TABLE 51 TURKEY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 81
TABLE 52 TURKEY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 81
TABLE 53 TURKEY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 82
TABLE 54 ITALY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 82
TABLE 55 ITALY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 82
TABLE 56 ITALY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 83
TABLE 57 ITALY: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 83
TABLE 58 REST OF EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 84
TABLE 59 REST OF EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 84
TABLE 60 REST OF EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE, 2013-2020 (USD MILLION) 84
TABLE 61 REST OF EUROPE: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE, 2013-2020 (KILOTON) 85
TABLE 62 APAC: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 87
TABLE 63 APAC: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 87
TABLE 64 APAC: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 87
TABLE 65 APAC: AUTOMOTIVE NVH MATERIAL MARKET BY SIZE, VEHICLE TYPE,
2013-2020 (KILOTON) 88
TABLE 66 APAC: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY COUNTRY (USD MILLION) 88
TABLE 67 APAC: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY COUNTRY (KILOTON) 89
TABLE 68 CHINA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 89
TABLE 69 CHINA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 89
TABLE 70 CHINA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 90
TABLE 71 CHINA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 90
TABLE 72 JAPAN: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 91
TABLE 73 JAPAN: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 91
TABLE 74 JAPAN: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 91
TABLE 75 JAPAN: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 92
TABLE 76 SOUTH KOREA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 92
TABLE 77 SOUTH KOREA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 92
TABLE 78 SOUTH KOREA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE, 2013-2020 (USD MILLION) 93
TABLE 79 SOUTH KOREA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE, 2013-2020 (KILOTON) 93
TABLE 80 INDIA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 94
TABLE 81 INDIA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 94
TABLE 82 INDIA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 94
TABLE 83 INDIA: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 95
TABLE 84 OTHERS: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 95
TABLE 85 OTHERS: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 95
TABLE 86 OTHERS: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 96
TABLE 87 OTHERS: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 96
TABLE 88 ROW: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 97
TABLE 89 ROW: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 98
TABLE 90 ROW: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 98
TABLE 91 ROW: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 98
TABLE 92 ROW: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY COUNTRY (USD MILLION) 99
TABLE 93 ROW: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY COUNTRY (KILOTON) 99
TABLE 94 BRAZIL: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 99
TABLE 95 BRAZIL: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 100
TABLE 96 BRAZIL: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (USD MILLION) 100
TABLE 97 BRAZIL: AUTOMOTIVE NVH MATERIAL MARKET SIZE, BY VEHICLE TYPE,
2013-2020 (KILOTON) 100
TABLE 98 EXPANSIONS, 2010-2015 102
TABLE 99 NEW PRODUCT LAUNCHES, 2010-2015 103
TABLE 100 JOINT VENTURES, 2010-2015 104
TABLE 101 ACQUISITIONS, 2010-2015 104


LIST OF FIGURES

FIGURE 1 AUTOMOTIVE NVH MATERIALS MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 22
FIGURE 4 AUTOMOTIVE NVH MATERIALS MARKET: DATA TRIANGULATION 23
FIGURE 5 AUTOMOTIVE NVH MATERIALS MARKET: BY APPLICATION 25
FIGURE 6 CARS AND BUSES TO DRIVE THE AUTOMOTIVE NVH MATERIALS MARKET BETWEEN 2015 AND 2020 26
FIGURE 7 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST SHARE IN THE AUTOMOTIVE NVH MATERIALS MARKET IN 2014 27
FIGURE 8 AUTOMOTIVE NVH MATERIALS MARKET TO REGISTER HIGH GROWTH BETWEEN 2015 AND 2020 29
FIGURE 9 ASIA-PACIFIC IS PROJECTED TO REGISTER THE HIGHEST GROWTH RATE BETWEEN 2015 AND 2020 29
FIGURE 10 CHINA TO ACCOUNT FOR THE LARGEST SHARE OF THE AUTOMOTIVE NVH MATERIAL MARKET IN ASIA-PACIFIC 30
FIGURE 11 INDIA TO BE THE FASTEST GROWING AUTOMOTIVE NVH MATERIALS MARKET BETWEEN 2015 AND 2020 31
FIGURE 12 ABSORPTION ACCOUNTED FOR THE LARGEST SHARE OF THE AUTOMOTIVE NVH MATERIALS MARKET 31
FIGURE 13 INDIA TO EMERGE AS A LUCRATIVE MARKET IN TERMS OF GROWTH BETWEEN 2015 AND 2020 32
FIGURE 14 RUBBER IS THE LEADING SEGMENT IN ALL THE ECONOMIES, BY TYPE 32
FIGURE 15 ASIA-PACIFIC REGISTERS THE HIGHEST GROWTH IN THE AUTOMOTIVE NVH MATERIALS MARKET 33
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR THE AUTOMOTIVE NVH MATERIALS MARKET 35
FIGURE 17 AUTOMOTIVE NVH MATERIALS VALUE CHAIN 39
FIGURE 18 AUTOMOTIVE NVH MATERIALS MARKET SHARE (2014) 41
FIGURE 19 PORTER'S FIVE FORCE ANALYSIS OF THE AUTOMOTIVE NVH MARKET 42
FIGURE 20 HIGHEST PRICES NOTED IN ASIA-PACIFIC 46
FIGURE 21 ABSORPTION APPLICATION DOMINATED THE GLOBAL AUTOMOTIVE NVH MATERIALS MARKET IN 2014 48
FIGURE 22 ASIA-PACIFIC IS THE LARGEST MARKET FOR AUTOMOTIVE NVH MATERIALS IN ABSORPTION APPLICATION, 2015 VS. 2020, (USD MILLION) 50
FIGURE 23 INSULATION :FASTEST-GROWING APPLICATION OF AUTOMOTIVE NVH MATERIALS BETWEEN 2015 AND 2020 (USD MILLION) 52
FIGURE 24 RAPID GROWTH MARKETS ARE EMERGING AS NEW STRATEGIC LOCATIONS 62
FIGURE 25 AUTOMOTIVE NVH MATERIALS MARKET IN APAC HAS THE HIGHEST GROWTH POTENTIAL 63
FIGURE 26 U.S. WAS THE MAJOR MARKET FOR AUTOMOTIVE NVH MATERIALS MARKET IN NORTH AMERICA (2014) 65
FIGURE 27 GERMANY: LARGEST MARKET FOR AUTOMOTIVE NVH MATERIALS
IN EUROPE IN 2014 73
FIGURE 28 INDIA TO BE THE FASTEST-GROWING COUNTRY OF AUTOMOTIVE NVH MATERIALS MARKET IN ASIA-PACIFIC (2014) 86
FIGURE 29 BRAZIL IS THE LARGEST MARKET FOR AUTOMOTIVE NVH MATERIALS
IN ROW (2014) 97
FIGURE 30 TOP 4 COMPANIES PRIMARILY ADOPTED ORGANIC GROWTH STRATEGIES 101
FIGURE 31 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY, 2010-2015 102
FIGURE 32 REGIONAL REVENUE MIX OF MAJOR MARKET PLAYERS 105
FIGURE 33 BASF SE: COMPANY SNAPSHOT 106
FIGURE 34 BASF SE: SWOT ANALYSIS 107
FIGURE 35 DOW CHEMICAL CO.: COMPANY SNAPSHOT 109
FIGURE 36 BASF SE: SWOT ANALYSIS 110
FIGURE 37 EXXONMOBIL CHEMICAL COMPANY: COMPANY SNAPSHOT 112
FIGURE 38 EXXONMOBIL CHEMICAL COMPANY: SWOT ANALYSIS 113
FIGURE 39 3M CO.: COMPANY SNAPSHOT 115
FIGURE 40 3M CO.: SWOT ANALYSIS 116
FIGURE 41 MITSUI CHEMICALS INC. : COMPANY SNAPSHOT 118
FIGURE 42 SWOT ANALYSIS: MITSUI CHEMICALS INC. 119
FIGURE 43 COVESTRO: COMPANY SNAPSHOT 120
FIGURE 44 CELANESE CORPORATION.: COMPANY SNAPSHOT 122
FIGURE 45 SWOT ANALYSIS 123
FIGURE 46 HUNTSMAN CORPORATION: COMPANY SNAPSHOT 125
FIGURE 47 LANXESS AG : COMPANY SNAPSHOT 127
FIGURE 48 BORGERS AG: COMPANY SNAPSHOT 129

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