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Ice Cream and Frozen Desserts in Kenya

  • September 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Kenya’s expanding mid-income group is attracting growing interest from international investors, with a number of leading global players in consumer foodservice notably seeking to capitalise on this trend towards the end of the review period. By the end of the review period, brands such as KFC and Cold Stone Creamery were present in the country, with such chains’ offer of ice cream boosting consumer interest in this area. Cold Stone Creamery is notably an ice cream specialist and entered in...

Euromonitor International’s Ice Cream and Frozen Desserts in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ice Cream and Frozen Desserts in Kenya
ICE CREAM AND FROZEN DESSERTS IN KENYA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2011-2016
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2011-2016
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2011-2016
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2012-2016
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2013-2016
Table 7 NBO Company Shares of Ice Cream: % Value 2012-2016
Table 8 LBN Brand Shares of Ice Cream: % Value 2013-2016
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2011-2016
Table 10 Distribution of Ice Cream by Format: % Value 2011-2016
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Executive Summary
Positive Economic Trends Boost Growth in Packaged Food
Growth in Both Impulse and At-home Consumption
Players Actively Compete in Discounting and Price Promotions
Wider Distribution of Packaged Food Thanks To the Rise in Modern Retail Outlets
Positive Growth for Packaged Food, Thanks To Predicted Sustained Economic Growth
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 19 Sales of Packaged Food by Category: Volume 2011-2016
Table 20 Sales of Packaged Food by Category: Value 2011-2016
Table 21 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 23 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 25 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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