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Ice Cream and Frozen Desserts in Kenya

  • October 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

Rising disposable income levels and increased product availability continue to drive growth in ice cream in Kenya. The rising number of ice cream parlours and the presence of fast food outlets such as Kentucky Fried Chicken (KFC) offering ice cream cones at affordable prices as low as KES80 is also contributing to the growing consumer preference for ice cream generally.

Euromonitor International's Ice Cream and Frozen Desserts in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ice Cream and Frozen Desserts in Kenya
ICE CREAM AND FROZEN DESSERTS IN KENYA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2010-2015
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2010-2015
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2010-2015
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2011-2015
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2012-2015
Table 7 NBO Company Shares of Ice Cream: % Value 2011-2015
Table 8 LBN Brand Shares of Ice Cream: % Value 2012-2015
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2010-2015
Table 10 Distribution of Ice Cream by Format: % Value 2010-2015
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Executive Summary
Packaged Food in Kenya Achieves A Steady Growth in 2015
Product Launches Target the Growing Middle-income Consumer Class in 2015
Local Manufacturers Dominate Packaged Food in 2015
Modern Retail Outlets Remain Preferred Channels for Product Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 19 Sales of Packaged Food by Category: Volume 2010-2015
Table 20 Sales of Packaged Food by Category: Value 2010-2015
Table 21 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 22 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 23 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 25 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
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