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Processed Meat and Seafood in Kenya

  • December 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

As Kenyan tastes become more sophisticated, thanks in part to greater internet connectivity and wider travel, consumers are seeking a wider range of flavours from their processed meat and seafood purchases. Players have responded to this rising demand by adding flavourings, such as herbs and spices, to their products. The most popular of these are garlic garnishing as well as hot pepper and sweet and sour sauces as companies seek to meet the demands of changing consumer tastes and preferences.

Euromonitor International’s Processed Meat and Seafood in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Processed Meat and Seafood in Kenya
PROCESSED MEAT AND SEAFOOD IN KENYA
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2011-2016
Table 2 Sales of Processed Meat and Seafood by Category: Value 2011-2016
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2011-2016
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2012-2016
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2013-2016
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2011-2016
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2016-2021
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2016-2021
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2016-2021
Farmers Choice Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
Summary 1 Farmer's Choice Ltd: Key Facts
Competitive Positioning
Executive Summary
Positive Economic Trends Boost Growth in Packaged Food
Growth in Both Impulse and At-home Consumption
Players Actively Compete in Discounting and Price Promotions
Wider Distribution of Packaged Food Thanks To the Rise in Modern Retail Outlets
Positive Growth for Packaged Food, Thanks To Predicted Sustained Economic Growth
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources












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