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Processed Meat and Seafood in Kenya

  • January 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Ongoing changes in the palates of Kenyan consumers have led manufacturers in processed meat and seafood to add flavourings through the use of herbs and spices. The presence of chilled meats and seafood garnished with garlic, hot pepper and sweet and sour sauces is also growing as companies seek to meet changing consumer tastes and preferences.

Euromonitor International's Processed Meat and Seafood in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Processed Meat and Seafood in Kenya
PROCESSED MEAT AND SEAFOOD IN KENYA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2010-2015
Table 2 Sales of Processed Meat and Seafood by Category: Value 2010-2015
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2010-2015
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2011-2015
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2012-2015
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2010-2015
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Farmers Choice Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
Summary 1 Farmer's Choice Ltd: Key Facts
Competitive Positioning
Summary 2 Farmer's Choice Ltd: Competitive Position 2015
Executive Summary
Packaged Food in Kenya Achieves A Steady Growth in 2015
Product Launches Target the Growing Middle-income Consumer Class in 2015
Local Manufacturers Dominate Packaged Food in 2015
Modern Retail Outlets Remain Preferred Channels for Product Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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