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  4. > Private Label Premiumisation in Tissue and Hygiene: Balancing Quality and Price

Private label tissue and hygiene products have captured a significant share of sales across Western Europe and North America, and are seeing growth in developing markets. This analysis looks at private label strategies in the developed world, focusing on premiumisation through the adoption of the latest technologies, green practices, branding and packaging. It also assesses private label opportunities in emerging markets, where modern retail growth enables the evolution of store brands.

Euromonitor International’s Private Label Premiumisation in Tissue and Hygiene: Balancing Quality and Price global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Private Label Premiumisation in Tissue and Hygiene: Balancing Quality and Price
Private Label Premiumisation in Tissue and Hygiene: Balancing Quality and Price
Euromonitor International
January 2016
Introduction
Key Findings
The Global Marketplace
Why Premiumisation ?
Going Green
Continuing to Expand Through Discounters
The Battle for New Consumers
Report Definitions

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