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Wealth management services are catching on among Thailand's rich, but a narrow product offering and regulatory limitations prevent the industry from offering the same services that tap growing millionaires’ money in other Asian markets. We estimate there are around 50,000 highnet worth individuals (HNWIs) in Thailand who we believe control about 40% of money invested in Thai capital markets. HNWIs are emerging quickly in Thailand, and banks and asset management companies will continue to find more lucrative ways to capture this glowing rich class by becoming more customer centric and offering tailored solutions.
This report deeply evaluates Thai HNWI behaviors, the changes in Thai wealth management regulations, the competitive landscape, the various wealth management products and their demand in the market. The report also thoroughly analyses the playing field for Thailand’s commercial banks, from the countries big four banks, to rural and commercial banks.
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