1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices Market Trends

Global Online Web and Mobile Analytics Market 

  • January 2016
  • 82 pages
  • Frost & Sullivan
Report ID: 3591157

Summary

Table of Contents

Global Online Web and Mobile Analytics Market : High Demand for Real-time Targeting and Personalization Leads to a Rise in Demand for Mobile Analytics

Key Findings

The online Web and mobile analytics market demonstrated steady growth in 2015 as the need for real-time targeting and personalization gave rise to several use cases in both segments.
- The mobile analytics segment was particularly strong in 2015, especially in North America and Asia-Pacific (APAC), which saw a rapid adoption of mobile applications and a subsequent growth of mobile advertising.
- Emphasis on analytics is growing to extract the necessary insights that help publishers and advertisers determine their target audience accurately for more personalized and contextual messaging.
- Proliferation of channels is further infusing the need to derive relevant multi-channel data to drive targeted campaigns, especially for customer retention and churn management.
Market incumbents such as Adobe, Google, and IBM have maintained their positioning, whereas new comers such as Oracle look to establish a larger market share through acquisitions.
- Traditional restraints to growth remain, such as privacy concerns and shortage of analytics experts. Specifically in Europe, the new data privacy regulations bring in a fair amount of uncertainty to the future of Web and mobile analytics vendors that fall under the European Union (EU) or serve customers in the EU.
- Google Analytics, which continues to be offered as a free solution, is still a huge hindrance in emerging markets such as India and China, where vendors find it challenging to evangelize their value proposition.
- Overall, the market grew by % in 2015, reaching $ billion in revenue. Growth is expected to reach its high between 2018 and 2020 as global markets adopt mobile analytics at a rapid pace. The market is projected to reach $ billion by 2022.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Aerial Imaging Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

Global Aerial Imaging Market: Overview The “Aerial Imaging Market [By End-use Industry (Government, Commercial Enterprises, Civil Engineering Industry, Military, Forestry and Agriculture, Energy Sector, ...

Location of Things Market by Location Type (Indoor, Outdoor), Application (Mapping & Navigation, Location-Based Social Media Monitoring, IoT Asset Management, IoT Location Intelligence), Vertical, and Region - Global Forecast to 2022

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“Increasing importance of spatial data is expected to drive the growth of the location of things market” The location of things market size is expected to grow from USD 5.46 billion in 2017 to USD ...

Microprocessor and GPU Market by Application, Architecture, GPU by Type, and Geography - Global Forecast to 2022

  • $ 5650
  • Industry report
  • May 2017
  • by MarketsandMarkets

“The global microprocessor and GPU market is expected to grow at a CAGR of 2.2% between 2017 and 2022” The market is expected to be worth USD 83.69 billion by 2022, growing at a CAGR of 2.2% between ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.