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Global Online Web and Mobile Analytics Market 

  • January 2016
  • -
  • Frost & Sullivan
  • -
  • 82 pages

Global Online Web and Mobile Analytics Market : High Demand for Real-time Targeting and Personalization Leads to a Rise in Demand for Mobile Analytics

Key Findings

The online Web and mobile analytics market demonstrated steady growth in 2015 as the need for real-time targeting and personalization gave rise to several use cases in both segments.
- The mobile analytics segment was particularly strong in 2015, especially in North America and Asia-Pacific (APAC), which saw a rapid adoption of mobile applications and a subsequent growth of mobile advertising.
- Emphasis on analytics is growing to extract the necessary insights that help publishers and advertisers determine their target audience accurately for more personalized and contextual messaging.
- Proliferation of channels is further infusing the need to derive relevant multi-channel data to drive targeted campaigns, especially for customer retention and churn management.
Market incumbents such as Adobe, Google, and IBM have maintained their positioning, whereas new comers such as Oracle look to establish a larger market share through acquisitions.
- Traditional restraints to growth remain, such as privacy concerns and shortage of analytics experts. Specifically in Europe, the new data privacy regulations bring in a fair amount of uncertainty to the future of Web and mobile analytics vendors that fall under the European Union (EU) or serve customers in the EU.
- Google Analytics, which continues to be offered as a free solution, is still a huge hindrance in emerging markets such as India and China, where vendors find it challenging to evangelize their value proposition.
- Overall, the market grew by % in 2015, reaching $ billion in revenue. Growth is expected to reach its high between 2018 and 2020 as global markets adopt mobile analytics at a rapid pace. The market is projected to reach $ billion by 2022.

Table Of Contents

Global Online Web and Mobile Analytics Market 
1 EXECUTIVE SUMMARY

Executive Summary
1 Key Findings
2 Key Findings
3 Executive Summary—Market Engineering Measurements
4 Executive Summary—Market Engineering Measurements
5 Executive Summary—CEO's Perspective

2 MARKET OVERVIEW

Market Overview
1 Market Definition
2 Market Definition
3 Market Overview—Vertical Segment Definitions
4 Frost and Sullivan Digital Media Value Chain Coverage
5 Frequently Used Terms
6 Frequently Used Terms
7 Market Overview—Regions Covered
8 Market Overview—Key Questions This Study Will Answer

3 EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

External Challenges: Drivers and Restraints—Total Online Web and Mobile Analytics Market
1 Market Drivers
2 Drivers Explained
3 Drivers Explained
4 Market Restraints
5 Restraints Explained
6 Restraints Explained

4 FORECAST AND TRENDS—TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

Forecast and Trends—Total Online Web and Mobile Analytics Market
1 Forecast Assumptions
2 Revenue Forecast
3 Percent Revenue Forecast by Segment
4 Revenue Forecast Discussion
5 Revenue Forecast Discussion
6 Pricing Analysis Discussion
7 Percent Revenue Forecast by Region
8 Revenue Forecast by Region
9 Revenue Forecast Discussion—NALA
10 Revenue Forecast Discussion—EMEA
11 Revenue Forecast Discussion—APAC
12 Percent Revenue by Vertical
13 Percent Revenue Discussion by Verticals
14 Market Distribution Channels
15 Market Distribution Channels Discussion

5 MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

Market Share and Competitive Analysis—Total Online Web and Mobile Analytics Market
1 Competitive Analysis—Market Share
2 Competitive Landscape
3 Market Share Discussion
4 Competitive Environment
5 Noteworthy MandA
6 Competitive Factors and Assessment
7 Competitive Factors and Assessment

6 WEB ANALYTICS SEGMENT ANALYSIS

Web Analytics Segment Analysis
1 Web Analytics Segment—Key Findings
2 Web Analytics Segment—Market Engineering Measurements
3 Web Analytics Segment—Revenue Forecast
4 Web Analytics Segment—Percent Revenue Forecast by Region
5 Web Analytics Segment—Revenue Forecast by Region
6 Web Analytics Segment—Revenue Forecast Discussion
7 Web Analytics Segment—Revenue Forecast Discussion
8 Web Analytics Segment—Market Share
9 Web Analytics Segment—Competitive Environment

7 MOBILE ANALYTICS SEGMENT ANALYSIS

Mobile Analytics Segment Analysis
1 Mobile Analytics Segment—Key Findings
2 Mobile Analytics Segment—Market Engineering Measurements
3 Mobile Analytics Segment—Revenue Forecast
4 Mobile Analytics Segment—Percent Revenue Forecast by Region
5 Mobile Analytics Segment—Revenue Forecast by Region
6 Mobile Analytics Segment—Revenue Forecast Discussion
7 Mobile Analytics Segment—Market Share
8 Mobile Analytics Segment—Competitive Environment

8 TECHNOLOGY AND MARKET TRENDS—TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

Technology and Market Trends—Total Online Web and Mobile Analytics Market
1 Technology and Market Trends
2 Technology and Market Trends

9 THE LAST WORD

The Last Word
1 The Last Word—Predictions
2 Legal Disclaimer

10 APPENDIX

Appendix
1 Methodology
2 Measurements
3 Measurements
4 Additional Sources of Information on the Online Web and Mobile Analytics Market
5 List of Other Companies
6 Partial List of Companies Interviewed
7 List of Exhibits
8 List of Exhibits

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