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CIS B2C E-Commerce Market 2015

  • January 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 111 pages

B2C E-Commerce in CIS markets to grow despite economic downturn, according to yStats.com

B2C E-Commerce is in early stages of development in the majority of the countries in the Commonwealth of Independent States (CIS). In the most advanced of the online retail markets in this country group, Russia, B2C E-Commerce still accounts for less than 5% of total retail sales. This indicates that with support of the rising Internet and online shopper penetration and increasing use of Internet-enabled mobile devices, B2C E-Commerce sales in the CIS markets can be expected to grow further, despite the current economic downturn challenging many of the region’s countries.

Russia is the leader in CIS in terms of B2C E-Commerce sales, followed by Ukraine and Kazakhstan. In local currencies, online retail sales in these countries have shown strong double-digit growth rates over the past two years, with Kazakhstan leading the pack in terms of growth. The rise of mobile commerce is a common characteristic among those markets, together with the popularity of the clothing and shoes product category, purchased by more than 50% of online shoppers in Kazakhstan, close to half of online shoppers in Russia and over a third of online shoppers in Ukraine in 2014. Of these three markets, only in Ukraine was clothing topped by electronics as the product category most purchased online.

In Belarus, B2C E-Commerce is also developing rapidly. According to some official surveys, around half of Internet users already made purchases over the Internet in 2015. Other CIS countries, such as Armenia and Azerbaijan, cannot boast such online shopper penetration rates, but likewise they are expected to see rapid growth of online retail off a low base.

As B2C E-Commerce continues to evolve, prominent local market players have emerged. Some of them, such as online clothing retailers Wildberries and Lamoda operate in several of the CIS countries. The home-grown B2C E-Commerce companies in these markets, however, are challenged by the growing popularity of Chinese E-Commerce websites. Both Aliexpress.com and JD.com have opened websites targeting Russia, while also in other CIS markets many users browse these websites in search of the best prices.

Table Of Contents

CIS B2C E-Commerce Market 2015
1. Management Summary
2. Russia
2.1. Overview
- B2C E-Commerce Overview and International Comparisons, December 2015
2.2. Trends
- B2C E-Commerce Trends Overview, December 2015
- Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 and 2014
- Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
2.3. Sales and Shares
- Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014
- B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
2.4. Users and Shoppers
- Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
- Number of Online Shoppers, in millions and in % of Internet Users, 2013 and 2014
- Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
2.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2013 and 2014
- B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 and 2014
2.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
2.7. Delivery
- Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 and 2014
2.8. Players
- B2C E-Commerce Players Overview, December 2015
- Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
3. Ukraine
3.1. Overview
- Overview and International Comparisons, January 2016
3.2. Trends
- Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2013 and 2014
3.3. Sales and Shares
- B2C E-Commerce Sales, in UAH billion, 2014 - 2017f
- B2C E-Commerce Share of Total Retail Sales, in %, 2014
3.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Number of Online Shoppers, in millions, Q3 2013 and Q3 2014
3.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, Q3 2014
3.6. Payment
- Share of Online Shoppers Paying by Card, in %, 2015
3.7. Delivery
- Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014
3.8. Players
- Breakdown of Online Shops by Market Share, by Electronics and Household Appliances and Clothing and Shoes, 2014
4. Kazakhstan
4.1. Overview
- B2C E-Commerce Overview and International Comparisons, November 2015
4.2. Trends
- Overview of B2C E-Commerce Trends, November 2015
- Breakdown of B2C E-Commerce Payments with Bank Cards, by Kazakh Online Shops and Foreign Online Shops, in %, 2012 and 2014
- Perceived Barriers and Advantages of E-Commerce, in % of Internet Users, 2014
4.3. Sales and Shares
- B2C E-Commerce Sales, in USD million, 2012, 2013 and 2017f
- B2C E-Commerce Share of Total Retail Sales, in %, 2014
4.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Breakdown of Internet Users, by Age Group and Gender, in %, July 2015
- Breakdown of Main Purposes of Internet Usage, incl. “Buying and Selling Goods and Services”, in % of Internet Users, 2013 and 2014
- Breakdown of Online Shoppers, by Age Group, in %, 2014
4.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2013 and 2014
- Average Check in B2C E-Commerce, in USD, by Product Category, 2014
4.6. Payment
- Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 and 2014
- Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
- Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
4.7. Delivery
- Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014
4.8. Players
- Overview of E-Commerce Players, November 2015
- Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014
5. Belarus
5.1. Overview
- Overview and International Comparisons, January 2016
5.2. Trends
- Breakdown of Online Purchases by Device Used, in %, Q1 2015
- Countries and Regions Purchased Online from, 6 Months to September 2014
5.3. Sales and Shares
- B2C E-Commerce Sales, in USD million, 2013 and 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2013
5.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Online Shopper Penetration, in % of Internet Users, 2013 - 2015
5.5. Products
- Products Purchased Online, in % of Online Shoppers, 2014
5.6. Payment
- Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
5.7. Delivery
- Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers, September 2014
5.8. Players
- Top 10 E-Commerce Websites by Website Rank, January 2015
6. Azerbaijan
6.1. Overview
- B2C E-Commerce Overview and International Comparisons, November 2015
6.2. Trends
- Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2010 - 2014
6.3. Sales and Shares
- B2C E-Commerce Sales, in AZN million, 2013, 2014 and H1 2015
- B2C E-Commerce Share of Total Retail Sales, in %, H1 2015
6.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Breakdown of Internet Users, by Age Group, in %, 2014
- Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of Internet Users, 2014
- Online Shopper Penetration, in % of University Students, January 2015
6.5. Players
- E-Commerce Websites Most Purchased from, in % of University Students Shopping Online, January 2015
- Overview of Popular Online Shops, incl. Category and Website Traffic Data, November 2015
7. Armenia
7.1. Overview
- B2C E-Commerce Overview and International Comparisons, November 2015
7.2. Trends
- Breakdown of Households by Computer Types Owned, in %, January 2014
- Smartphone Penetration by Age Group, in % of Individuals, 2015e
7.3. Sales and Shares
- Revenues of Companies Specialized in Internet Applications and E-Commerce, in USD million, 2010 and 2014
7.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Online Services Used, incl. Online Shopping, in % of Internet Users, January 2014
7.5. Players
- Overview of Top 8 B2C E-Commerce Websites, Ranked by the Number of Facebook Fans, November 2015, and Website Traffic Data, October 2015
8. Uzbekistan
8.1. Overview
- B2C E-Commerce Overview and International Comparisons, November 2015
8.2. Trends
- Breakdown of Internet Usage Frequency, in % of Internet Users, by Device, 2015e
8.3. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Number of Internet Subscribers, by Fixed and Mobile, in thousands, 2013 and 2014
- Number of Internet Users, in millions, January 2015 and September 2015
8.4. Players
- Overview of Top 10 E-Commerce Websites, by Website Rank, October 2015
- Overview of Selected B2C E-Commerce Websites, Accepting Payment Online, incl. Website Rank and Number of Website Visits, September 2015

Companies Mentioned
Exist, Ulmart, Lamoda, Citilink, Wildberries,Le Boutique, Rozetka, ModnaKasta, Allo, BonPrix, Arena S, OTTO Kazakhstan, Moda s Dostavkoi, Air Astana,Chocofamily Holding,Aliexpress.com, Ebay.com, Deal.by, Amazon.com, Wildberries.by, Megamart.az, Usel.az, Topshops.az, Mvideo.az, Flame.az, Menu.am, Nout.am, iCentre.am, Biglemon.am, Crossroad.com, Uybor.uz, Olx.uz, Avtobor.uz, Alibaba.com, Kaymu.uz

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