Table of Contents
This report gives a comprehensive overview and analysis of Japan’s US$ 350 billion media industry, including newspapers, TV, manga, characters, anime, and advertising markets.
Japan is the world’s second largest media market, and Japan drives innovation in many areas – for example in mobile digital TV.
Japan continues to create new trends and many new entertainment and art forms are created in Japan: Karaoke was invented in Japan, and more recently "keitai novels" novels and literature written on mobile phones for mobile phones.
This report presents an overview and analysis of most areas of Japan’s vast and very innovative media sector, as well as introducing keitai novels and other inventions from Japan.
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