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Japan media (14th edition)

  • August 2015
  • -
  • Eurotechnology Japan
  • -
  • 208 pages


This report gives a comprehensive overview and analysis of Japan’s US$ 350 billion media industry, including newspapers, TV, manga, characters, anime, and advertising markets.
Japan is the world’s second largest media market, and Japan drives innovation in many areas – for example in mobile digital TV.

Japan continues to create new trends and many new entertainment and art forms are created in Japan: Karaoke was invented in Japan, and more recently "keitai novels" novels and literature written on mobile phones for mobile phones.

This report presents an overview and analysis of most areas of Japan’s vast and very innovative media sector, as well as introducing keitai novels and other inventions from Japan.

Table Of Contents

Japan media (14th edition)
Executive Summary: Japan's Media
Japan's Media: overview and trends
Japan's Media: overview (graphics of market size for different segments of Japan's media markets)
Media landscape overview
Recent trends
Innovation and disruption of Japan's media industries
LINE - “the leading provider of sticker-based communications”
LINE revenues
Disney Tsumu Tsumu
Advertising, agencies and creative
Graphics showing segmentation of Japan's advertising industry
Japan's advertising companies (Graphics of top 20 advertising agencies)
Dentsu (financial data, company profile, global ranking, Aegis and other recent acquisitions)
How big is Dentsu? Financials
Hakuhodo DY (financial data, company profile)
Asatsu DK (financial data, company profile)
Dentsu and Recruit: Company profiles, and annual revenue, operating profits and net profits
Recruit Hot Pepper, business model demonstration and analysis
CyberAgent Inc, company profile, financials, overview, games
Comparing agencies: comparing Dentsu vs Hakuhodo vs Recruit vs CyberAgent
Japan's news agencies
Kyodo (characterization, profile, history)
Jiji Press (characterization, profile, history)
Japans newspaper markets
Newspaper circulation, penetration (tables)
Comparing newspaper circulation for Japan and UK for top ranking newspapers (table)
Market size, newspaper segment size, (graphics with income data)
Advertising market size for the top media groups (advertising budget information for TV, newspapers, magazines, and radio)
Newspaper distribution model with examples
Japan's five national newspapers - profiles: Yomiuri Shinbun, Mainichi Shinbun, Asahi Shinbun, Nihon Keizai Shinbun (Nikkei), and Sankei
Nihon Keizai Shinbun (NIKKEI) and the Financial Times acquisition
Japans magazine market
Images of distribution channels: convenience stores, book stores
Circulation data for several top selling magzines
Comparing circulation of top five Japanese business magazines with top ranking US business magazines
Manga, with examples, demonstrations, quantitative circulation data
TV and radio
Markets and industry overview, figures showing TV industry structure and landscape
Market size and segmentation
TV landscape with graphics
Financial results of Japan's TV media groups: annual revenues, annual operating income, annual net income and annual operating margins (graphics)
Viewer numbers for the top six TV networks
Fuji TV and TBS TV headquarters
Recent MandA and takeover issues, and resulting restructuring
Profils of the top six national TV networks with financial data and ownership
Fuji Television Network and Fuji Media Holdings (including discussion of the effect of the Livedoor takeover battle)
Nippon Television Network Corporation
Tokyo Broadcasting System TBS (including discussion of Rakuten takeover battle and resulting restructuring)
TV Asahi
TV Tokyo Corporation
Cable TV
Cable industry size (graphics)
Satellite TV: BC and CS
Cable industry size (graphics)
Digital terrestrial mobile TV (1seg)
Cable industry size
Size of AM and FM radio industry (figure)
Structure of Japan's radio industry (table)
unlicensed Packet Radio via mobile phone IP connection
Japan's telecom industry
Landscape schematics
Manga, Animation and characters
Manga books, periodicals and animation (market segmentation data)
Character goods market (graphics)
Popularity of top characters
Japans movie industry
data for movies, video rental and video sales
Music and Mobile music
Music and mobile music market size
Karaoke overview
Market statistics
Graphics of game market landscape
Japan's media markets: Summary

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