Table of Contents
Analysis of Possible Entrants in the Malaysian Automotive Market : Energy Efficiency is the New Criteria Shaping the Sustainable Malaysian Automotive Market
This research study gives a detailed analysis of the possible entrants in the Malaysian automotive market in the near future. The study presents a qualitative analysis and discussion of various aspects of the entrants including the business overview, product segments, business segments, business and financial indicators, global footprint, and presence in the APAC and/or Southeast Asian markets. It also analyses each entrant’s model line-up and EEV qualification for the Malaysian automotive market.
Most of the world’s leading automotive companies consist of several merger accomplishments to ensure better positioning in the competitive industry.
Apart from better positioning, the mergers lead the companies to broader product line ups, market share increase as well as widening the company’s global footprint.
For strategic penetration into markets such as China, a partnership or joint venture (JV) with a local automotive company is an ideal approach. The geo-social understanding gained from the local partner helps accelerate business growth.
Big auto companies in China are increasingly attempting to penetrate the new emerging markets in Southeast Asia. Countries in the region, such as Indonesia, Thailand, and the Philippines, have high economic growth potential which can lead to a higher demand for vehicles.
More automotive manufacturers have introduced “green vehicles” in their product pipeline as the demand for these models is increasing especially, in the developed countries (EU countries, USA).
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