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Kitchen furniture distribution in Italy

  • July 2015
  • -
  • CSIL Milano
  • -
  • 73 pages

Summary

Table of Contents

The Report Kitchen furniture distribution in Italy, now in its fifth edition (previous: 2008) aims to.

  • Analyze the qualitative features of the "best" furniture stores (with an average of 370 square meters dedicated to kitchens)
  • Analyze service in the outlet and trade satisfaction, for the top 25 kitchen furniture companies operating in the Italian market
  • Offer a series of benchmarks for the companies in the sector, regarding service, an independent "certification" of the results achieved, a training tool for the sales force.

Data were collected through 300 interviews conducted during January-February 2012, with the help of a semi-structured questionnaire with questions about: structural data characterizing the outlet, characteristics of the product sold (average price, materials, type of appliances), relationship with suppliers (brands covered, the 2 main brands for turnover, opinions about these brands), type of customers and promotions.

"Competitive profiles" were made for the following companies: Aran, Arrital, Arredo3, ATMA, Berloni, Boffi, Cesar, Colombini/Artec, Copat, Dada, Doimo, Ernestomeda, Euromobil, Febal, Lube, Mobilturi, Modulnova, Poliform/Varenna, Scavolini, Snaidero, Stosa, Valcucine, Veneta Cucine.

Among the 14 variables considered: professionalism of sales force, delivery times, reliability, range, prices and margins, brand awareness, assistance in the preparations.

Furthermore the presence of retailers on Facebook and Youtube, the type of top used, software, appliances corner, adherence to new forms of advertising were analyzed.

The report, about 100 pages (80 of analysis and 20 of contact data) has the cost of 3000 Euros.

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