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Synopsis
Timetric’s 'The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Finnish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards, cash transactions and credit transfers during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetric’s 'The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Finnish cards and payments industry, including:

- Current and forecast values for each market in the Finnish cards and payments industry, including debit and credit cards.

- Detailed insights into payment instruments including direct debit, credit transfers, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

- E-commerce market analysis and payment methods.

- Analysis of various market drivers and regulations governing the Finnish cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape in the Finnish cards and payments industry.

Scope
- This report provides a comprehensive analysis of the Finnish cards and payments industry.

- It provides current values for the Finnish cards and payments industry for 2016, and forecast figures to 2021.

- It details the different demographic, economic, infrastructural and business drivers affecting the Finnish cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Finnish cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in the Finnish cards and payments industry.

- Assess the competitive dynamics in the Finnish cards and payments industry.

- Gain insights into marketing strategies used for various card types in Finland.

- Gain insights into key regulations governing the Finnish cards and payments industry.

Key Highlights
- Contactless technology is gradually gaining acceptance among Finnish consumers. By the end of 2016, the number of contactless cards in Finland is anticipated to reach 5.5 million, and this is expected to double by the end of 2021. The latest initiatives in contactless payments include the collective introduction of MasterCard-branded contactless cards by Euroloan Consumer Finance and the Compass Card in August 2015, and the MasterCard Bankkontokort debit card with contactless functionality by Ålandsbanken in 2014. Contactless mobile payments (m-payments) are also gaining prominence. For instance, Finnish telecommunications company Elisa and convenience store chain R-Kioski began selling pre-loaded near-field communication (NFC) payment stickers in April 2014, featuring MasterCard’s PayPass technology.

- To capitalize on the fast-growing m-payments market, an increasing number of retailers are allowing customers to make payments by mobile phone. OP-Pohjola Group launched a mobile wallet app, Pivo, in March 2015. This wallet uses Host Card Emulation (HCE) technology to emulate a card on an NFC-enabled device to make contactless payments. This service is available for holders of Visa Debit and Visa Electron cards. Since May 2014, Finnish hamburger chain Hesburger has allowed customers to make payments and redeem reward points by using the Seqr mobile app, developed by Swedish company Seamless.

- In line with Nordic regional trends, Finland has made significant progress towards becoming a cashless society, as several companies and government offices in Finland have abandoned its use. The National Land Survey of Finland stopped accepting cash in two customer service branches in North Karelia during January–April 2013; the primary reason was to save costs, as cash deposits needed to be sent to the bank once or twice daily. As the trial was successful, the National Land Survey of Finland stopped accepting cash in all branches in Central and Southern Finland, as well as Pirkanmaa-Satakunta. Aurinkomatkat, one of Finland’s largest travel agencies, has also terminated cash payments in its service offices.

Table Of Contents

The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2021
Table of Contents
1 DEFINITIONS AND METHODOLOGY
1.1 Definitions
1.2 Methodology
2 KEY FACTS AND HIGHLIGHTS
3 EXECUTIVE SUMMARY
4 PAYMENT INSTRUMENTS
5 E-COMMERCE AND ALTERNATIVE PAYMENTS
5.1 E-Commerce Market and Payment Methods
5.2 Alternative Payment Solutions
5.2.1 Klarna
5.2.2 PayPal
5.2.3 MobilePay
5.2.4 Euteller
5.2.5 Trustly
5.2.6 Pivo mobile wallet
5.2.7 Seqr
5.2.8 Elisa Lompakko
5.2.9 Uniqul - Facial recognition algorithms
5.2.10 Bango carrier billing
6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY
6.1 Regulatory Framework
6.1.1 SEPA cards framework
6.1.2 Interchange fee regulation
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations
7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
8 PAYMENT CARDS
9 DEBIT CARDS
9.1 Debit Cards Market Analysis
9.2 Competition in Debit Cards Market
9.3 Debit Cards Comparison
10 PAY LATER CARDS
10.1 Pay Later Cards Market Analysis
10.2 Competition in Pay Later Cards Market
10.3 Pay Later Cards Comparison
11 CARD ISSUERS
11.1 OP-Pohjola Group
11.2 Nordea Bank
11.3 Danske Bank
11.4 SEB Kort
11.5 Ã…landsbanken
12 APPENDIX
12.1 Tables
12.2 Contact Timetric
12.3 About Timetric
12.4 Timetric's Services
12.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Finland - Key Facts, 2016
Table 4: Regional Benchmarking of Finnish Payment Cards, 2016
Table 5: Finland - Mode of Entry of Foreign Banks
Table 6: Finland - Debit Cards Comparison and Key Features, 2016
Table 7: Finland - Gold Credit Cards Comparison and Key Features, 2016
Table 8: Finland - Premium Credit Cards Comparison and Key Features, 2016
Table 9: Finland - Payment Instrument Transaction Values (EUR Billion), 2012-2016
Table 10: Finland - Payment Instrument Transaction Values (US$ Billion), 2012-2016
Table 11: Finland - Payment Instrument Transaction Volumes (Million), 2012-2016
Table 12: Finland - Number of Payment Cards in Circulation by Type (Million), 2012-2021
Table 13: Finland - Volume of Payment Card Transactions by Type (Million), 2012-2021
Table 14: Finland - Value of Payment Card Transactions by Type (EUR Billion), 2012-2021
Table 15: Finland - Value of Payment Card Transactions by Type (US$ Billion), 2012-2021
Table 16: Finland - Number of Debit Cards in Circulation (Million), 2012-2021
Table 17: Finland - Debit Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 18: Finland - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 19: Finland - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 20: Finland - Number of Debit Cards in Circulation by Scheme (Million), 2012-2016
Table 21: Finland - Debit Card Transaction Values by Scheme (EUR Billion), 2012-2016
Table 22: Finland - Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 23: Finland - Debit Card Transaction Values by Issuer (EUR Billion), 2012-2016
Table 24: Finland - Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 25: Finland - Number of Pay Later Cards in Circulation (Million), 2012-2021
Table 26: Finland - Pay Later Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 27: Finland - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 28: Finland - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 29: Finland - Number of Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016
Table 30: Finland - Pay Later Card Transaction Values by Scheme (EUR Million), 2012-2016
Table 31: Finland - Pay Later Card Transaction Values by Scheme (US$ Million), 2012-2016
Table 32: Finland - Pay Later Card Transaction Values by Issuer (EUR Million), 2012-2016
Table 33: Finland - Pay Later Card Transaction Values by Issuer (US$ Million), 2012-2016
Table 34: Finland - Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 35: Finland - Personal and Commercial Pay Later Card Transaction Values (EUR Million), 2012-2021
Table 36: Finland - Personal and Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021
Table 37: Finland - Number of Commercial Pay Later Cards in Circulation (Thousand), 2012-2021
Table 38: Finland - Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 39: Finland - Commercial Pay Later Card Transaction Values (EUR Million), 2012-2021
Table 40: Finland - Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021



List of Figures
Figure 1: Finland - Payment Instrument Shares by Transaction Value (%), 2012 vs. 2016
Figure 2: Finland - Payment Instrument Shares by Transaction Volume (%), 2012 vs. 2016
Figure 3: Finland - E-Commerce Value, 2012-2021
Figure 4: Finland - E-Commerce Payment Methods, 2016
Figure 5: Finland - Population
Figure 6: Finland - Economic Indicators
Figure 7: Finland - ATMs and POS Terminals
Figure 8: Finland - Household Consumption
Figure 9: Finland - Growth in Payment Cards Transaction Values, 2012-2021
Figure 10: Finland - Number of Cards in Circulation by Type, 2012-2021
Figure 11: Finland - Debit Card Penetration, 2016
Figure 12: Finland - Turnover Per Debit Card, 2016
Figure 13: Finland - Debit Card Scheme Shares in Terms of Transaction Value (%), 2016
Figure 14: Finland - Debit Card Issuer Shares in Terms of Transaction Value (%), 2016
Figure 15: Finland - Pay Later Card Penetration, 2016
Figure 16: Finland - Turnover Per Pay Later Card, 2016
Figure 17: Finland - Pay Later Cards Scheme Shares in Terms of Transaction Value (%), 2016

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