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Mobile Money - Emerging Trends, Growth Drivers and Future Outlook

  • January 2016
  • -
  • Pyramid Research
  • -
  • 47 pages

Summary
Even though organizations within telecom industry are concerned about security and privacy issues and lack of awareness about mobile money, increasing penetration of smartphones and internet, preference for cashless transactions and growing e-commerce will push mobile money usage over the next two years. Globally, investment on mobile money services is anticipated to increase by 22.2% during the next two years which will result in revenue share of mobile money reaching towards 9% in the coming two years. Asia and Africa are expected to offer significant growth for mobile money over the next two years with technological innovation and focus on interoperability emerging as prominent trends.

Key Findings
- Organizations prefer to provide bill payment and airtime top-up using mobile money as compared to other services

- Globally, investment on mobile money services is anticipated to increase by 22.2% over the next two years

- Increasing penetration of smartphones and internet, and preference for cashless transactions will drive mobile money usage during the next two years

- Technological innovation and increasing focus on interoperability will significantly impact mobile money in the coming two years

- Asia and Africa are expected to offer significant growth for mobile money over the next two years

- Security and privacy concerns will restrict the growth prospects of mobile money during the next two years

Synopsis
Pyramid's Mobile Money - Emerging Trends, Growth Drivers and Future Outlook report examines executives' opinion on key drivers of mobile money usage and trends likely to influence mobile money during the next two years. It also highlights regional growth outlook, investment projections, revenue share expectations, major challenges and growth prospects of specific product offerings. Additionally, it provides information categorized by region and company type.

What else does this report offer?

- Mobile money product adoption status: highlights organizations position on mobile money product offerings

- Projected change in investment: examines anticipated change in expenditure on mobile money services over the next two years

- Revenue share expectations: analyzes telecom industry executives' opinion on revenue share contribution by mobile money during the next two years

- Key drivers: identifies major factors influencing mobile money usage in the coming two years

- Future impacting trends: provides information about Trends likely to influence mobile money over the next two years

- Growth prospects of product offerings: evaluates how growth outlook of mobile money product range will change during the next two years

- Regional growth outlook: indicates growth prospects for mobile money across regions in the coming two years

- Barriers towards future growth: determines challenges expected to inhibit growth prospects of mobile money over the next two years.

Reasons To Buy
- Highlights trends which will impact mobile money future prospects thus helping telecom organizations to realign business strategy

- Assist in development or adjustment of business expansion plans by providing information about regional growth outlook

- Helps organizations to overcome obstacles by indicating challenges expected to inhibit growth prospects of mobile money over the next two years

- Highlights growth prospects of product offerings over the next two years thus allowing organizations to boost revenues by focusing on select products

Table Of Contents

Mobile Money - Emerging Trends, Growth Drivers and Future Outlook
Table of Contents
Introduction
Acronyms and definitions
Methodology, sample size and key points
Profile of respondents
Product adoption status, revenue share projections and investment outlook
Organizations status on mobile money product offerings 11 Projected change in investment on mobile money services over the next two year
Expected contribution by mobile money towards overall revenue during the next two years
Key drivers, challenges and growth prospects
Major factors influencing mobile money usage over the next two years
Trends expected to significantly impact mobile money during the next two years
Expected change in growth prospects of product offerings over the next two years
Regional growth outlook for mobile money over the next two years
Barriers towards future growth outlook of mobile money
Appendix

List of Tables
Distribution of survey respondents by region, 2015
Distribution of survey respondents by company type, 2015
Distribution of survey respondents by size (turnover), 2015
Distribution of survey respondents by position, 2015
Current adoption and future plans around mobile money services, 2015-2016
Top five mobile money services in North America and Latin America as measured by the sum of respondents currently using
and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services in Europe, Asia and Middle East/Africa as measured by the sum of respondents
currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services by size of company as measured by the sum of respondents currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Change survey respondents expect in investment in mobile money services over the next two years,by region and globally
Change survey respondents expect in investment in mobile money services over the next two years, by size of company
Change survey respondents expect in investment in mobile money services over the next two years, by type of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years, global
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by size of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by type of company
Leading factors driving mobile money usage in the next two years as measured by share of respondents who believe each factor will be a positive driver
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: North America and Latin America
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: Europe, Asia-pacific, Middle East and Africa
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by size of company
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by type of company
Top trends significantly impacting mobile money over the next two years according to survey respondents
Top four trends significantly impacting mobile money over the next two years according to survey respondents in North America and Latin America
Top four trends significantly impacting mobile money over the next two years according to survey respondents in Europe, Asia-Pacific and Middle East and Africa
Top four trends significantly impacting mobile money over the next two years according to survey respondents by size of company
Top four trends significantly impacting mobile money over the next two years according to survey respondents by type of company
Expected growth in the following mobile money product categories in the next two years
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in North America and Latin America
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in Europe, Asia-Pacific and Middle East and Africa
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by size of company
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by type of company
Share of respondents expecting “significant” growth in mobile money over the next two years in each region
Share of respondents in North America and Latin America expecting “significant” growth in mobile money over thenext two years in each region
Share of respondents in Europe, Asia-Pacific and Middle East and Africa expecting “significant” growth in mobile moneyover the next two years in each region
Share of respondents expecting “significant” growth in mobile money over the next two years in each region,
by company size 39 Share of respondents expecting “significant” growth in mobile money over the next two years in each region, by type of company
Share of respondents expecting the factors outlined below to inhibit growth in mobile money in the next two years
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, North America and Latin America
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, Europe, Asia-Pacific and Middle East and Africa
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by size of company
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by type of company

List of Figures
Distribution of survey respondents by region, 2015
Distribution of survey respondents by company type, 2015
Distribution of survey respondents by size (turnover), 2015
Distribution of survey respondents by position, 2015
Current adoption and future plans around mobile money services, 2015-2016
Top five mobile money services in North America and Latin America as measured by the sum of respondents currently using
and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services in Europe, Asia and Middle East/Africa as measured by the sum of respondents
currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services by size of company as measured by the sum of respondents currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Change survey respondents expect in investment in mobile money services over the next two years,by region and globally
Change survey respondents expect in investment in mobile money services over the next two years, by size of company
Change survey respondents expect in investment in mobile money services over the next two years, by type of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years, global
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by size of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by type of company
Leading factors driving mobile money usage in the next two years as measured by share of respondents who believe each factor will be a positive driver
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: North America and Latin America
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: Europe, Asia-pacific, Middle East and Africa
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by size of company
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by type of company
Top trends significantly impacting mobile money over the next two years according to survey respondents
Top four trends significantly impacting mobile money over the next two years according to survey respondents in North America and Latin America
Top four trends significantly impacting mobile money over the next two years according to survey respondents in Europe, Asia-Pacific and Middle East and Africa
Top four trends significantly impacting mobile money over the next two years according to survey respondents by size of company
Top four trends significantly impacting mobile money over the next two years according to survey respondents by type of company
Expected growth in the following mobile money product categories in the next two years
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in North America and Latin America
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in Europe, Asia-Pacific and Middle East and Africa
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by size of company
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by type of company
Share of respondents expecting “significant” growth in mobile money over the next two years in each region
Share of respondents in North America and Latin America expecting “significant” growth in mobile money over thenext two years in each region
Share of respondents in Europe, Asia-Pacific and Middle East and Africa expecting “significant” growth in mobile moneyover the next two years in each region
Share of respondents expecting “significant” growth in mobile money over the next two years in each region,
by company size 39 Share of respondents expecting “significant” growth in mobile money over the next two years in each region, by type of company
Share of respondents expecting the factors outlined below to inhibit growth in mobile money in the next two years
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, North America and Latin America
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, Europe, Asia-Pacific and Middle East and Africa
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by size of company
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by type of company

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