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  4. > Bathroom and Kitchen PODs Market Report – UK 2015-2019 Analysis

There had been a rapid decline in the prefabricated POD market from 2009 to 2012, driven primarily by the global economic crisis and the downturn in the housing and construction sectors in particular, which led to some major suppliers exiting the marketplace. However, the bathroom and kitchen PODs market has recovered well since 2012 with a particularly strong performance forecast for 2015 through to 2019. This reflects the improving situation in the UK economy and strong opportunities afforded by the residential and student accommodation sectors in particular. Although the forecast market value in 2015 represents a substantial increase on 2012, it is still significantly below the values experienced in 2009.


The 4th edition of the 'Bathroom and Kitchen PODs Market Report – UK 2015-2019 Analysis' provides comprehensive and detailed coverage of this growing market. Written by market research professionals with significant experience and a specialism in the construction sector, it evaluates future prospects for the UK PODs market, both as a whole and across a number of the key application sectors.

Key sections covered:

-Bathroom and Kitchen PODs market overview - market value and volume between 2010-15, key market drivers, forecasts to 2019.
-Product trends - product mix, characteristics, analysis of materials used - concrete, steel framed, GRP and composite, specification trends etc.
-Supplier review - review of leading POD suppliers, market shares and company profiles, key trends and changes including market consolidation.
-End use application sectors - market mix by end use sector, review of private residential, hotels, student accommodation, military accommodation, healthcare, prisons, commercial and public sector offices and other sectors.
-Future prospects - market forecasts to 2019.

Key areas of insight include:

-An increase in the use of steel framed PODs, reflecting the trend towards using lighter and more flexible materials on construction projects.
-As the POD market matures, there is potential for refurbishment, for example upgrading of student accommodation, where a sizeable number of new projects are also planned.
-There is still scope for work in both branded budget and premium hotels, given the versatility of PODs and the range of finishes available and the future prospects for these end use sectors.
-Opportunities lie in the private care for the elderly sector. Typical applications include wet room style PODs, providing ease of access, hygiene and safety.
-Improving prospects in the residential sector means there are real opportunities for bathroom and kitchen PODs, particularly in social and affordable housing and in private sector apartments.

Key areas covered in the report include:

BATHROOM AND KITCHEN PODS MARKET
-Overview of the PODs market by value and volume 2009-2015 with forecasts to 2019, market background and future prospects.
-Key market drivers – economic and industry trends, Government policies etc. Shift in profile of end use sectors and the impact on the PODs market. Skills shortages, drive to efficient construction, reduced on-site time etc.
-Social and demographic changes – increased demand for dwellings and population growth.
-UK Government policy – prospects for the different construction sectors, education, health, the military, social housing, etc.
-The performance of the housing market and the impact on housing development programmes.

PRODUCT TRENDS

-Overall product mix – by value and share.
-Characteristics by type - bathroom, shower-room and kitchen. Design considerations.
-Analysis of the materials used and their different characteristics - concrete, steel framed, GRP and composite.
-Environmental concerns – product waste and the ability to recycle.
-Specification and installation trends – key influences, material type, POD weight, transport and installation issues.

SUPPLIER TRENDS

-Market shares of leading PODs suppliers including supply structure overview.
-Review and analysis of leading suppliers, including company profile, turnover, key product areas etc. Summary of significant other suppliers.
-Key trends – market consolidation and analysis of changes in market situation.

END USE APPLICATION SECTORS

-Market mix by end use sector – by value and share.
-Consideration of the key end use sectors – domestic residential sector including flats/apartments, affordable and social housing, private residential; hotels including branded budget and up-market 5-star; student accommodation; military accommodation; healthcare including nursing homes; prisons; offices. Growth prospects and future challenges per sector and the potential impact on the PODs market.
-Analysis on how PODs meet the requirements of the different end users – ease of maintenance, speed of construction and refurbishment, etc.

FUTURE PROSPECTS

-Forecast growth in PODs; usage up until 2019, with an indication as to which market sectors will provide the greatest growth.
-Factors likely to influence the adoption of PODs – greater awareness of off-site benefits and use of PODs, skills shortages, construction efficiencies, positive trends in a number of sectors, including social and affordable housing, student accommodation, hotels and care homes.
-Government initiatives – housing market initiatives and greater use of modular construction.

Table Of Contents

Bathroom and Kitchen PODs Market Report - UK 2015-2019 Analysis
1. INTRODUCTION 5
1.1 BACKGROUND 5
1.2 SOURCES OF INFORMATION 6
2. SUMMARY and FUTURE PROSPECTS 7
2.1 SUMMARY 7
2.2 FUTURE PROSPECTS 9
3. ECONOMIC ENVIRONMENT 11
3.1 GDP 11
3.2 INFLATION and INTEREST RATES 12
3.3 UNEMPLOYMENT 13
3.4 HOUSEHOLD CONSUMPTION 14
3.5 HOUSING and CONSTRUCTION 14
3.5.1 New House Build 15
3.5.2 House-Moving Levels 15
3.5.3 Value of Public Sector Non Housing Output 17
3.5.4 Households 17
3.6 STERLING 19
3.7 POPULATION PROFILE 19
3.8 CONCLUSIONS 20
4. UK MARKET FOR BATHROOM AND KITCHEN PODS 21
4.1 INTRODUCTION 21
4.2 DEFINITION 22
4.3 MARKET OVERVIEW 23
4.3.1 Market Size 23
4.3.3 Market Drivers 25
4.3.4 Future Prospects 25
4.4 IMPORTS AND EXPORTS 27
5. PRODUCTS 28
5.1 OVERALL PRODUCT MIX 28
5.2 PRODUCT TRENDS 29
5.2.1 Product Type 29
5.2.2 Product Design 30
5.2.3 Materials Used 31
5.3 ENVIRONMENTAL CONCERNS 34
5.4 SPECIFICATION AND INSTALLATION 35
6. SUPPLIERS 39
6.1 MARKET SHARES 39
6.2 KEY SUPPLIERS 40
6.3 OTHER SUPPLIERS 44
7. KEY END USE APPLICATION SECTORS 48
7.1 END USE SECTOR OVERVIEW 48
7.2 DOMESTIC RESIDENTIAL 50
7.2.1 General Background 50
7.2.2 Flats and Apartments 52
7.2.3 Social Housing 53
7.2.4 Affordable Housing 55
7.2.5 Private Residential Housing 57
7.3 HOTELS 59
7.4 STUDENT ACCOMMODATION 62
7.5 MOD ACCOMMODATION 68
7.6 HEALTHCARE APPLICATIONS 70
7.6.1 The Care Home Market 72
7.7 PRISONS AND DETENTION CENTRES 75
7.8 COMMERCIAL OFFICES 76

List of charts and tables

CHART 1 UK BATHROOM and KITCHEN PODS MARKET BY VALUE (MSP) AND VOLUME 2009-2019 7
TABLE 2 GDP DATA - 2012-2015 - KEY CONSTITUENT ELEMENTS 11
CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 2000-2019 13
CHART 4 PDI and SAVINGS RATIO AT CURRENT PRICES 2000-2019 14
TABLE 5 UK HOUSE BUILDING COMPLETIONS 2010-2016 (‘000 DWELLINGS) 15
TABLE 6 UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2010-2014 16
TABLE 7 UK NEW HOUSING AND RMI OUTPUT (£M) 2010-2016 16
TABLE 8 UK STOCK OF DWELLINGS 2009-2015 18
TABLE 9 UK AVERAGE HOUSEHOLD SIZE 1971 AND 2013 18
TABLE 10 EXCHANGE RATE FLUCTUATIONS 2010-2016 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 19
TABLE 11 THE FEATURES AND BENEFITS OF BATHROOM AND KITCHEN PODS 22
CHART 12 UK BATHROOM and KITCHEN PODS MARKET BY VALUE (MSP) AND VOLUME 2009-2019 24
CHART 13 BATHROOM, KITCHEN AND SHOWER ROOM PODS - % PRODUCT MIX BY VALUE 2015 28
CHART 14 BATHROOM AND KITCHEN PODS - VALUE % MIX BY MATERIAL USED 2015 - STEEL, GRP AND CONCRETE 32
TABLE 15 BATHROOM AND KITCHEN PODS - % ESTIMATED MARKET SHARE BY VALUE 2015 40
CHART 16 BATHROOM AND KITCHEN PODS - % MIX BY VOLUME BY APPLICATION SECTOR 2015 - STUDENT, HEALTH, EDUCATION, RESIDENTIAL, MOD ETC 49
TABLE 17 BATHROOM AND KITCHEN PODS MARKET PRICING 2015 (£MSP) - STANDARD, MID-MARKET, UP MARKET 50
CHART 18 HOUSING COMPLETIONS BY REGION (ENGLAND, WALES AND SCOTLAND) 2009 - 2015 (FCST) BY VOLUME OF DWELLINGS 51
CHART 19 % NUMBER OF FLATS COMPLETED IN ENGLAND 2006 - 2014 53
CHART 20 SOCIAL HOUSING COMPLETIONS BY SECTOR, GB 2000 - 2014 54
CHART 21 PUBLIC HOUSEBUILDING STARTS AND COMPLETIONS GREAT BRITAIN Q1 2012 TO Q2 2015 - BY VOLUME 55
CHART 22 NUMBER OF AFFORDABLE HOUSING COMPLETIONS FUNDED BY HOMES and COMMUNITIES AGENCY AND GLA, ENGLAND, 2009-2015 56
TABLE 23 AFFORDABLE HOMES PROGRAMME 2015 - 2018 LARGEST (INITIAL) ALLOCATIONS BY PROVIDER 57
CHART 24 PRIVATE HOUSEBUILDING STARTS AND COMPLETIONS GREAT BRITAIN Q1 2012 TO Q2 2015 - BY VOLUME 58
TABLE 25 UK HOTEL MARKET 2011 AND 2015 59
TABLE 26 ENTERTAINMENT AND LEISURE WORK (PUBLIC and PRIVATE SECTORS) - CONTRACTORS OUTPUT 2009 - 2017 (£BN) 60
TABLE 27 UK PUBLIC SECTOR EDUCATION OUTPUT - UNIVERSITIES AND TOTAL OUTPUT - BY VALUE, 2010 - 2014, £BN AT CURRENT PRICES 64
TABLE 28 MARKET SHARES OF TOP 5 COMMERCIAL OPERATORS OF STUDENT ACCOMMODATION IN THE UK 2014-15 65
CHART 29 ESTIMATED NUMBER OF STUDENT BED SPACES BUILT PER YEAR- 2009 - 2017. 66
CHART 30 HEALTH CONSTRUCTION OUTPUT AND FORECASTS 2010 TO 2017 - BY VALUE (£BN AT CURRENT PRICES) 71
CHART 31 FUTURE DEMAND FOR CARE HOMES 2014 - 2017 73
CHART 32 CARE HOME PLANNING APPLICATIONS H1 2015 - % APPLICATIONS BY REGION 74
CHART 33 OFFICE CONSTRUCTION OUTPUT (NEW WORK) (£BN) 2010 - 2017 77

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