Table of Contents
In 2016 the broadband market in the UAE is one of the most advanced both regionally and globally. Prior to the fixed network sharing agreement introduced in late 2015; both incumbent Etisalat and alternative provider du operated FttH networks in separate areas du in the Dubai free trade zones and Etisalat in the rest of the country. This led to high pricing for broadband services - but the introduction of the shared fixed network should introduce some level of competition to the market going forward. Besides FttH/FttP, other internet technologies available in the UAE include ADSL, leased lines, Wi-Fi, and mobile networks.
The UAE government at both federal and emirate level has been proactive in the digital economy and digital media sectors, with programs to encourage computer and internet use. Like other countries in the Middle East, the UAE aims to transition into a knowledge based and highly productive economy' by 2021.
Generally speaking, e-commerce is growing in the stabilised markets of the Middle East and the UAE's growing wealth and internet usage have spurred the development of e-commerce, with more and more shoppers being attracted by the value of online purchases, secure payment facilities, the reputation of the website, and the speed of transactions. The United Arab Emirates is also a prime location for the rise of streaming video and video-on-demand services due to its strong mobile and fixed infrastructure and a population which traditionally enjoys TV and entertainment.
This BuddeComm report provides valuable insights on the UAE broadband and digital media markets and includes key trends and statistics as well as forecasts.
Netflix launched in the Middle East in 2016 bringing renewed competition to UAE's VoD sector; Etisalat and Du reached a fixed network sharing agreement in late 2015 which will see them share the country's fibre network. Direct Carrier Billing services for m-commerce are on the rise in the UAE.
Companies covered in this report:
Etisalat; du; Netflix; Icflix; Starz play.
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