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  3. > Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Two-in-One Flexible Tube

Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Two-in-One Flexible Tube

  • January 2016
  • -
  • GlobalData
  • -
  • 13 pages

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Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a the two-in-one tube currently used for a hair styling product and considers how the format could cross over into other categories.

Key Findings
- Discusses key features and packaging benefits of the L'Oréal Dual Stylers two-in-one tube format. Examines how this pack format taps into consumer trends within Canadean's TrendSights framework.

-  Explores how this easy, hygienic, and engaging means of packaging and dispensing two complementary products could be applied to other product categories.

Synopsis
"Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Two-in-One Flexible Tube" takes a closer look at a pack format currently used for L'Oréal Dual Stylers hair styling cream-gel and considers how it could potentially cross over into other product categories.

Your key questions answered:

-  Why is the L'Oréal Dual Stylers two-in-one tube considered an interesting case for Seize+Adapt?

- What are the key packaging benefits of this pack?

- Which consumer trends has this packaging innovation capitalized on?

- Could this packaging idea work for my brands or products and give me an advantage over competitors?

Reasons To Buy
-  Use the Seize+Adapt series of case studies to inspire packaging innovation.

-  Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover which product sectors this packaging innovation could potentially have application to create a point of difference.

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