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Health and Beauty in the UK | Verdict Sector Report

  • August 2015
  • -
  • Verdict Retail
  • -
  • 53 pages

Summary
Over the next five years, the UK health and beauty market will be driven by product innovation, consumers becoming more interested in their looks and health, rising obesity and an ageing population. Product advancements like multi-purpose skincare and cosmetics, and medicinal ingredients used more in health and beauty products will aid the market to grow by over 23.0% by 2020.

Key Findings
- Understand which categories within health and beauty will perform the best and offer the most opportunities, using our expenditure forecasts to 2020

- Use our market share and channels of distribution forecasts to find out which retailers and channels pose the biggest threat

- Discover our quarterly forecasts to Q4 2017 by sector, to understand short term growth trends and how inflation and volumes will impact the market

- Identify the market drivers and inhibitors, and implement our strategies to improve sales and maximize opportunities in this price competitive sector

Synopsis
Inflation will be driven by the premium end of the market as smaller retailers and beauty brands use innovation to justify higher price points. Moreover, beauty brands will encourage additional spend by introducing newness more regularly - enticing shoppers to impulse purchase.

Intense competition by the grocers and discounters in everyday items such as toothpaste and handwash will impact expenditure as prices are forced to stay low. Though volumes will continue to increase as shoppers are enticed to bulk buy products via promotions and discounts.

With the highest population growth in the next five years, yet the lowest spend per head, the 65+s must be better targeted via specialist product and tailored services and marketing. Retailers will continue to miss out on incremental spend unless they drive up basket size and the frequency of shopping trips from this consumer group.

Reasons To Buy
- What is the health and beauty market size and how will it develop over the next five years? What is driving and inhibiting consumer spend?

- Which channels have performed the best, and which channels will see their share of the market decline over the next five years?

- How will the specialists perform against the grocers and general merchandisers in the next five years?

- What is the fastest growing health and beauty sector and why? How should retailers better tap into this market and take advantage of rising spend?

Table Of Contents

Health and Beauty in the UK | Verdict Sector Report
Table of Contents
1 Outlook
1.1 Overview
1.2 Main Conclusions
1.2.1 Product innovation in skincare drives growth of 3.5% in 2014
1.2.2 The growing disparity between 65s, 75s and 85s must be targeted with tailored ranges
1.2.3 Rising levels of obesity have increased health problems, driving OTC growth
1.2.4 Personal care shoppers fall by just over 900,000 in five years
1.2.5 The health and beauty market will reach almost £25bn in 2019
1.2.6 Men's toiletries will grow 26.7% in five years to 2019
1.2.7 Far and Middle East deemed more attractive than much of Europe
1.2.8 UK online health and beauty market reaches £1.2bn in 2014 as consumers shift spend online
1.2.9 50.4% of consumers in the UK view private label products as good alternatives to name brands
1.2.10 General merchandisers take UK health and beauty share from grocers and specialists
2 Recommendations
2.1 Overview
2.2 More Innovation and Better Targeted Ranges are Vital
2.2.1 Invest in innovation to drive consumer willingness to spend
2.2.2 Drive spend from 65+s
2.2.3 Target younger shoppers with product education and video tutorials
2.2.4 Grocers must limit bulk-buy promotions and enhance product availability online
2.2.5 Understand online shopping habits and customer journey
2.2.6 International
2.2.7 Use tailored private label ranges to differentiate from rivals
3 Market Size
3.1 Overview
3.2 Market Definition
3.3 Summary
3.3.1 Health and beauty share of total retail spend rises
3.4 Expenditure Trends
3.4.1 Product innovation in skincare and cosmetics drives growth of 3.8% in 2015
3.4.2 Strengthening economy encourages spend
3.4.3 Rise in interest rates and 2015 election will have little impact on health and beauty
3.5 Sub-sector Expenditure Trends
3.5.1 Essential nature of some products supports growth
3.5.2 Winners and losers
3.6 Spend per Head
3.6.1 Consumers spend an additional £48 on health and beauty than five years ago
3.6.2 Potential to grow spend from the 65+s
3.7 NHS Receipts
3.7.1 NHS receipts for all health and beauty retailers
3.7.2 Pharmacy store numbers see another big increase in 2013
4 Market Forecast
4.1 Overview
4.2 Market Definition
4.3 Summary
4.3.1 Health and beauty to grow its share of total retail to 7.0%
4.3.2 Strategies for success
4.3.3 Growth drivers and inhibitors
4.4 Expenditure Trends
4.4.1 Keyfindings
4.4.2 Winners and losers
4.5 Sub-sector Expenditure Trends
4.5.1 Beauty
4.5.2 Babycare
4.5.3 Bathroom toiletries
4.5.4 Cosmetics
4.5.5 Dentalcare
4.5.6 Haircare
4.5.7 Men's toiletries
4.5.8 Paper products
4.5.9 Perfumes
4.5.10 Skincare
4.5.11 Other beauty
4.5.12 Health
4.5.13 OTC medicines
4.5.14 Other health
4.6 Spend per Head
4.6.1 Retailers have potential to capitalise on additional £75 consumer spend in five years
4.6.2 Potential to grow spend from the 65+s
4.7 Health and Beauty Specialists' Sales
4.7.1 Keyfindings
4.7.2 Forecasts
4.8 Health and Beauty Quarterly Expenditure Forecasts
4.8.1 2014
4.8.2 2015
4.8.3 2016 and 2017
4.8.4 Health and beauty
4.8.5 Beauty
4.8.6 Health
5 Channel Shares
5.1 Overview
5.2 Grocers Lose Share to General Merchandisers
6 Market Shares
6.1 Overview
6.2 Grocery Players Continue Upward Trajectory
6.2.1 Winners and losers
6.3 Key Operating Statistics
6.3.1 Holland and Barrett sales growth boosted by space expansion
6.3.2 Boots, Morrisons, Savers, Sainsbury's and Superdrug have improved margins since 2008
6.3.3 Savers' and Holland and Barrett's sales benefit from increased space growth
7 Sector Trends
7.1 Overview
7.2 Shopper Profile and Spending Habits
7.2.1 Shopperprofile
7.2.2 Retailerstatistics
7.2.3 Loyaltydrivers
7.3 Online Shopper Profile and Journey
7.3.1 Online health and beauty market
7.3.2 Shopper penetration and profile
7.3.3 Health and beauty online shopping journey
7.3.4 Cosmetics is the most bought sub-sector, aided by online availability of beauty brands
7.3.5 Achieving a high conversion rate is instrumental for health and beauty retailers
7.3.6 18.5% of food and grocery spend goes on health and beauty products
7.4 Private Label Advancement Provides Differentiation for Specialists
7.4.1 Private label ranges allow retailers to become destinations
7.4.2 Private label perception
7.4.3 UK females are more swayed toward buying own brand ranges than males
7.4.4 Innovation and convenience add value and change the perception of own brand products
7.4.5 Specialists tier their own brand offers to appeal to wider customer bases
7.5 Rising Consumer Wealth Drives International Expansion
7.5.1 Country attractiveness and competition
7.5.2 Rising consumer wealth must signal market interest among retailers
7.5.3 Spenders andsavers
7.6 Department Stores
7.6.1 Department stores' health and beauty sales have grown by 32.7% in the last five years
7.6.2 Department stores continue to play catch up to the grocers and general merchandisers
7.6.3 Department stores must understand their health and beauty shoppers to satisfy their needs
7.6.4 Debenhams holds the highest visitor share in 2014
7.6.5 Loyalty drivers
7.7 Ageing Population Impacts
7.7.1 Older shoppers increasingly important
7.7.2 By region: the south provides most opportunities
7.7.3 By channel: local pharmacies, grocers and online players
7.7.4 By category: skincare, OTC medicines and dental care
7.8 Premium Poses Opportunity
7.9 Monthly Subscription Sample Boxes
7.9.1 Subscription boxes can benefit both brands and retailers
7.9.2 Tailoring products can help satisfy customers' needs but will push costs up
7.1 Store Format Innovation
7.10.1 Standalone spin-off stores enable existing retailers to branch out
7.10.2 Pop-up shops allow retailers to react quickly
7.10.3 Concessions can help both brands and retailers expand their reach
7.11 Male Grooming Growth Area
7.11.1 Summary
7.11.2 Store opportunities
7.11.3 Online
7.11.4 Subscription services
8 Methodology
8.1 Methodology: Outlook
8.1.1 Market size
8.1.2 Market shares
8.1.3 Sales density calculation
8.2 Methodology: Market Size
8.2.1 Market size
8.2.2 Market shares
8.3 Methodology: Channel Shares
8.4 Methodology: Market Shares
8.4.1 Market size
8.4.2 Market shares
8.4.3 Sales density calculation
8.5 Methodology: Sector Trends
8.5.1 Market size
8.5.2 Market shares
8.6 Definition
8.6.1 Market Size
8.6.2 Market Forecast
8.6.3 Channel Shares
9 Appendix
9.1 About Verdict Retail
9.2 Disclaimer

List of Tables
Table 1: Health and beauty market definition, 2015
Table 2: Total health and beauty market expenditure, 2005-15e
Table 3: Consumer spending (£m) and growth rates (%) in key health and beauty categories, 2010-15e
Table 4: Category shares of the health and beauty market (%), 2010-15e
Table 5: NHS receipts (£m), 2008-13e
Table 6: UK pharmacy store numbers, 2008-13e
Table 7: Number of pharmacies by type, 2008-13e
Table 8: Health and beauty market definition, 2015
Table 9: Health and beauty expenditure, inflation, volume and value, 2015e-20e
Table 10: Consumer spending (£m) and growth rates (%) in key health and beauty categories, 2015e-20e
Table 11: Category shares of the health and beauty market (%), 2010-15e
Table 12: Babycare expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 13: Bathroom toiletries expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 14: Cosmetics expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 15: Dentalcare expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 16: Haircare expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 17: Men's toiletries expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 18: Paper products expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 19: Paper products expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 20: Skincare expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 21: Other beauty expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 22: OTC medicines expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 23: Other health expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 24: Health and beauty specialists summary, 2010, 2015e and 2020e
Table 25: Health and beauty specialists' sales at current and constant prices (£m), 2010e-20e
Table 26: Sources of growth at health and beauty specialists (%), 2010-20e
Table 27: Health and beauty specialists' selling space, 2010-20e
Table 28: Health and beauty expenditure (£m) and growth (%), quarterly, 2013-17e
Table 29: Beauty expenditure (£m) and growth (%), quarterly, 2013-17e
Table 30: Health expenditure (£m) and growth (%), quarterly, 2013-17e
Table 31: UK health and beauty channels of distribution expenditure (£m) and share (%), 2014, 2015e and 2020e
Table 32: Health and beauty market shares (%), 2010-15e
Table 33: Smaller grocers' health and beauty market shares (%), 2010-15e
Table 34: Health and beauty retailers' key UK operating statistics, 2013/14e
Table 35: Health and beauty retailers' key UK operating statistics (continued), 2013/14e
Table 36: Consumer statistics for leading personal care retailers (%), 2014
Table 37: The percentage of consumers who agree/strongly agree and disagree/strongly disagree that their disposable income is increasing (%), 2014
Table 38: 10 Rows, 5 Columns

List of Figures
Figure 1: Health and beauty expenditure as a proportion of total retail (%), 2010 and 2015e
Figure 2: Health and beauty expenditure (£m), 2010 and 2015e
Figure 3: Health and beauty expenditure (£m) and year-on-year growth (%), 2005-15e
Figure 4: bareMinerals' bareSkin foundation, 2015
Figure 5: UK unemployment (millions) and share of economically active (%), 2009-19e
Figure 6: House of Fraser's Woman and Home ageless beauty, 2014
Figure 7: Health and beauty inflation/deflation, volume and value growth (%), 2005-15e
Figure 8: Health and beauty sub-sector share winners and losers (percentage points), 2015e on 2010
Figure 9: Boots' beauty update: define your brows, 2014
Figure 10: UK men describing their appearance as important (%), 2014
Figure 11: Male spend per head on men's toiletries (£), 2009-14e
Figure 12: Space NK Cheapside men's department, 2014
Figure 13: Health and beauty spend per head (£), 2009-14e
Figure 14: Health and beauty spend per head (£), 2013 and 2014e
Figure 15: Health and beauty expenditure as a proportion of total retail (%), 2015e and 2020e
Figure 16: Health and beauty expenditure (£m), 2015e and 2020e
Figure 17: Drivers of health and beauty expenditure in 2015 and beyond
Figure 18: Health and beauty expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 19: Blow LTD online offers, 2015
Figure 20: Change in health and beauty expenditure (%), 2015e-20e
Figure 21: Health and beauty expenditure drivers of growth (%), 2010-20e
Figure 22: Health and beauty sub-sector share winners and losers (percentage points), 2020e on 2015e
Figure 23: Change in beauty expenditure by category (%), 2015e-20e
Figure 24: Beauty expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 25: Beauty sources of growth (%), 2010-20e
Figure 26: Charlotte Tilbury ‘Buy the Look', 2014
Figure 27: Babycare expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 28: Babycare sources of growth (%), 2010-20e
Figure 29: Babycare expenditure growth (%), 2015e-20e
Figure 30: Bathroom toiletries expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 31: Bathroom toiletries sources of growth (%), 2010-20e
Figure 32: Bathroom toiletries expenditure growth (%), 2015e-20e
Figure 33: Cosmetics expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 34: Primark brow and nail studio launch, 2014
Figure 35: Cosmetics sources of growth (%), 2010-20e
Figure 36: Cosmetics expenditure growth (%), 2015e-20e
Figure 37: Dentalcare expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 38: Dentalcare sources of growth (%), 2010-20e
Figure 39: Dentalcare expenditure growth (%), 2015e-20e
Figure 40: Haircare expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 41: Haircare sources of growth (%), 2010-20e
Figure 42: Haircare expenditure growth (%), 2015e-20e
Figure 43: Men's toiletries expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 44: Male spend per head on men's toiletries (£), 2014e-19e
Figure 45: Men's toiletries sources of growth (%), 2010-20e
Figure 46: Men's toiletries expenditure growth (%), 2015e-20e
Figure 47: Paper products expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 48: Paper products sources of growth (%), 2010-20e
Figure 49: Paper products expenditure growth (%), 2015e-20e
Figure 50: Perfumes expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 51: Perfumes sources of growth (%), 2010-20e
Figure 52: Perfumes expenditure growth (%), 2015e-20e
Figure 53: Skincare expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 54: Skincare sources of growth (%), 2010-20e
Figure 55: Avon Anew Clinical PRO Corrector Treatment, 2014
Figure 56: Skincare expenditure growth (%), 2015e-20e
Figure 57: Other beauty expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 58: Other beauty sources of growth (%), 2010-20e
Figure 59: Other beauty expenditure growth (%), 2015e-20e
Figure 60: Change in health expenditure by category (%), 2015e-20e
Figure 61: Health expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 62: Health sources of growth (%), 2010-20e
Figure 63: OTC medicines expenditure (£m) and year-on-year growth (%), 2010-20e ure
Figure 64: OTC medicines sources of growth (%), 2010-20e
Figure 65: OTC medicines expenditure growth (%), 2015e-20e
Figure 66: Other health expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 67: Other health sources of growth (%), 2010-20e
Figure 68: Other health expenditure growth (%), 2015e-20e
Figure 69: Health and beauty spend per head (£), 2014e-19e
Figure 70: Health and beauty spend per head (£), 2013 and 2014e
Figure 71: Total health and beauty specialists' sales (£m) and year-on-year growth (%), 2015e-20e
Figure 72: Health and beauty specialists' sales growth in current and constant prices (%), 2010-20e
Figure 73: Health and beauty specialists' sources of growth (%), 2010-20e
Figure 74: Health and beauty specialists' store numbers (000) and year-on-year growth (%), 2010-20e
Figure 75: Health and beauty specialists' space (million sq ft) and year-on-year growth (%), 2010-20e
Figure 76: Health and beauty specialists' sales densities at current prices (£/sq ft) and year-on- year growth (%), 2010-20e
Figure 77: Health and beauty specialists' sales densities at constant 2010 prices (£/sq ft) and year-on-year growth (%), 2010-20e
Figure 78: Health and beauty sources of growth (%), quarterly, 2013-17e
Figure 79: Health and beauty versus total retail year-on-year growth (%), quarterly, 2013-17e
Figure 80: Beauty sources of growth (%), quarterly, 2013-17e
Figure 81: Beauty versus health and beauty year-on-year growth (%), quarterly, 2013-17e
Figure 82: Health sources of growth (%), quarterly, 2013-17e
Figure 83: Health versus health and beauty year-on-year growth (%), quarterly, 2013-17e
Figure 84: Changes in share of major channels in health and beauty (percentage points), 2020e on 2015e
Figure 85: Retail channels' share of health and beauty market (%), 2015e and 2020e
Figure 86: Primark P.S. Beauty, 2014
Figure 87: Top 15 health and beauty market shares (%), 2010 and 2015e
Figure 88: Health and beauty market share winners and losers (percentage points), 2015e on 2014
Figure 89: Health and beauty Top 14 UK operating margin (%), 2007/08 and 2012/13
Figure 90: Health and beauty Top 14 UK space growth versus sales growth (%), 2013/14e
Figure 91: Personal care share of shoppers (%), 2010-14
Figure 92: Personal care shopper profile (%), 2014
Figure 93: Key changes in personal care shoppers (%), 2010 and 2014
Figure 94: Personal care market and drivers by age segmentation, 2014e
Figure 95: Cosmetics range at Poundland, 2014
Figure 96: Percentage of active personal care shoppers mainly using each retailer (%), 2010 and 2014
Figure 97: Percentage of personal care shoppers who are loyal to their main store (%), 2010-14
Figure 98: Loyalty drivers for personal care shoppers, 2014
Figure 99: Characteristics of the UK online health and beauty market, 2014
Figure 100: Online health and beauty expenditure (£m), 2009-14e
Figure 101: Online share of the health and beauty market (£bn), 2009, 2014e and 2019e
Figure 102: Penetration of online shoppers who buy health and beauty (%), 2014
Figure 103: Profile of online health and beauty shoppers by age (%), 2014
Figure 104: Profile of online health and beauty shoppers by socioeconomic group (%), 2014
Figure 105: Time spent browsing by online health and beauty shoppers before purchasing an item (%), 2014
Figure 106: Device usage by consumers shopping online for health and beauty (%), 2014
Figure 107: Most bought health and beauty sub-sector online (%), 2014
Figure 108: Preferred delivery method for online health and beauty shoppers (%), 2014
Figure 109: Drivers of online spend for health and beauty (%), 2014
Figure 110: Key most visited health and beauty retailers online and their conversion rate (%), 2014
Figure 111: Average proportion of health and beauty spend when conducting a food and grocery shop (%), 2014
Figure 112: Consumers who view personal care private label products as good alternatives to name brands by country, 2014
Figure 113: Private label launches globally by subsector (%), 2008 and 2013
Figure 114: Primark P.S. Beauty, 2014
Figure 115: UK consumers who view personal care private label products as good alternatives to name brands by gender (%), 2014
Figure 116: UK consumers who view personal care private label products as good alternatives to name brands vs global average by age (%), 2014
Figure 117: MandS's pure super grape skincare range, 2014
Figure 118: Wilko suncare ranges and first aid sets, July 2014
Figure 119: Private label ranges by retailer, 2014
Figure 120: Markets with growing consumer wealth and health and beauty players of interest, 2014
Figure 121: Lancôme local Chinese website and Chinese customer forum, 2014
Figure 122: Sample Figure
Figure 123: Major new retail developments in Brazil and Mexico, 2014 and 2015
Figure 124: Percentage of consumers that consider themselves as savers or spenders (%), 2014
Figure 125: Innovative beauty hall in Harvey Nichols, Istanbul
Figure 126: Local health and beauty offer in Brazil
Figure 127: Promotion and marketing techniques for savers and spenders, 2014
Figure 128: Health and beauty share of the department store market (£bn), 2009-19e
Figure 129: Winners and losers for health and beauty, 2014
Figure 130: Change in channel shares of the UK health and beauty market (percentage points), 2009 to 2014
Figure 131: Department store health and beauty shopper profile (%), 2014
Figure 132: House of Fraser's Woman and Home ageless beauty, 2014
Figure 133: Liberty Exclusive Beauty, 2014
Figure 134: Department stores' visitor share for health and beauty (%), 2014
Figure 135: Drivers of loyalty for shoppers visiting department stores for health and beauty (%), 2009 and 2014
Figure 136: Debenhams Beauty Club Reward Card, 2014
Figure 137: Ageing population
Figure 138: Proportion of population 50+ by region, 2012 and 2017
Figure 139: Sample Figure
Figure 140: Opportunities by region, 2013
Figure 141: Opportunities by category, 2013
Figure 142: Premium beauty
Figure 143: Sample Figure
Figure 144: Monthly subscription health and beauty sample boxes
Figure 145: Artist's impression of Harvey Nichols' Beauty Bazaar, 2012
Figure 146: Chanel pop-up store, London, 2012
Figure 147: Tesco's beauty hall format, 2012
Figure 148: Marks and Spencer's new Your Beauty format, 2012
Figure 149: Old Spice advert, 2010
Figure 150: Murdock barbershop in Liberty, London, 2012
Figure 151: The benefits of online male grooming shopping
Figure 152: Niven and Joshua online grooming guide, 2012
Figure 153: Dollar Shave Club's membership scheme, 2012
Figure 154: King of Shave's membership scheme, 2012
Figure 155: Subscription offers SWOT analysis

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