1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Furniture and Decoration Market Trends
  5. > How Britain Shops for Furniture and Floorcoverings | Verdict Consumer Report

How Britain Shops for Furniture and Floorcoverings | Verdict Consumer Report

  • June 2015
  • -
  • GlobalData
  • -
  • 20 pages

Summary

Table of Contents

Search Inside

Summary
How Britain Shops Furniture and Floor coverings is part of Verdict's How Britain Shops series, which surveys 12,000 shoppers online to gauge how the nation shops across 12 different retail sectors. Data from the survey is broken down demographically and regionally to provide retailers with a clear understanding of what is important to its customers, providing it with a competitive edge.

Key Findings
- Use retailer ratings across eight key metrics to benchmark the performance of retailers in the electrical market

- Understand what channels shoppers are using to make purchases and see how this varies across regions and demographics to improve customer targeting

- Identify what factors furniture and floor coverings shoppers find important, and how well retailers satisfy the expectations of their shoppers

Synopsis
As with homewares, women make up the majority of furniture and floor coverings shoppers and have the deepest penetration. This illustrates that women have a greater influence for home related purchases. While current advertising campaigns do appeal to women, they could be enhanced if the focus of the message shifted towards design rather than price.

Of all measured sectors, service was the most important in furniture and floor coverings, due in part to its big ticket nature and the greater customization available. However, many retailers are falling short of customer expectations. Online has been the focus for many retailers in this sector as it is underdeveloped but stores can not be neglected.

With its low prices and innovative products, IKEA has come top for value for money. Its vast stores, which cover many sectors, help it come top for range as well. However, delivery remains problematic, coming bottom of profiled retailers and falling below how important customers rate it by 0.6 points. Its click and collect trial should remedy this.

Reasons To Buy
- How much better off do furniture and floor coverings shoppers feel in comparison to last year?

- Which furniture and floor coverings retailers have the highest share of visitors and purchasers?

- How many other stores do your shoppers use for furniture and floor coverings?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Home Retail Series Kitchen Furniture  2016

Home Retail Series Kitchen Furniture 2016

  • $ 8600
  • Industry report
  • December 2016
  • by GlobalData

Summary Growth in the kitchen furniture market has slowed to 0.5% in 2016 (from 2.0% in 2015). Prospects for the market are bleak in 2017, as weakening consumer confidence and a slowing housing market ...

Bedroom Furniture, 2017

Bedroom Furniture, 2017

  • $ 8600
  • Industry report
  • April 2017
  • by GlobalData

Bedroom Furniture, 2017 Summary Bedroom Furniture will be the only furniture sector in United Kingdom (UK) to grow in 2017, as it benefits from its close links with customer wellbeing. Though spending ...

Opportunity in the Indian Furniture Market - 2017

Opportunity in the Indian Furniture Market - 2017

  • $ 4500
  • Industry report
  • March 2017
  • by Feedback Business Consulting

This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...

Bedroom Furniture Markets In China

February 2017 $ 4000

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.