Household Products Industry Overview in Brazil - New Product Monitor 2011

• Publication date: June 2011

About This Report Datamonitor’s Household Products industry in Brazil – Product Launch Almanac 2011 provides a complete guide to product pipelne in Brazilian household products industry since April 2010,This market research report includes updated figures on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This market research report als...

About This Report

Datamonitor’s Household Products industry in Brazil – Product Launch Almanac 2011 provides a complete guide to product pipelne in Brazilian household products industry since April 2010,This market research report includes updated figures on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This market research report also provides an overview of the household products industry in Brazil, with data from 2005 to 2010 and projections to 2015.

What's In This Report

• Household Products industry in Brazil - New product SKUs by market segments
• Household Products industry in Brazil - New product SKUs by manufacturer
• Household Products industry in Brazil - New product by pack type and materials
• Household Products industry in Brazil – New Product descriptions

Key Market Facts

• 678 product SKUs launched in the Brazilian household products industry
• Disinfectants and Multi-Purpose Cleaners is the leading category in Brazilian household products industry
• Reckitt Benckiser is the leading manufacturer in terms of new household products in Brazil

RTP

Monitor new product launch on your market (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Brazilian household products industry
Understand market drivers in product development over time

Household Products Industry in Brazil

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Summary 2
678 product SKUs launched in the Brazilian household products industry 2
Disinfectants and Multi-Purpose Cleaners is the leading category in Brazilian household products industry 2
Reckitt Benckiser is the leading manufacturer in terms of new household products in Brazil 2
Bottles was the dominant packing type in the new products launched in Brazilian household products industry 2
Majority of the products launched in the household products industry used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Industry Overview 23
Market value, 2005–10 23
Market value projection to 2015 25
Household Products Analysis 27
New product SKUs by category 27
New product SKUs by manufacturer 37
New products by package type 39
New products by package material 40
Detailed Product Descriptions 41
Appendix 325
Further reading 325
Datamonitor consulting 325
How to contact experts in your market 325


Index of Figures
Chart 1: Brazil, household products industry value by segment ($m), 2005–10 23
Chart 2: Brazil, household products industry value by segment ($m), 2010–15 25
Chart 3: Brazil, household products industry, new product launch by category, Apr 2010 – Mar 2011 27
Chart 4: Brazil, household products industry, new product launch by air fresheners category, Apr 2010 – Mar 2011 29
Chart 5: Brazil, household products industry, new product launch by general purpose cleaners category, Apr 2010 – Mar 2011 30
Chart 6: Brazil, household products industry, new product launch by insecticides category, Apr 2010 – Mar 2011 31
Chart 7: Brazil, household products industry, new product launch by paper products category, Apr 2010 – Mar 2011 32
Chart 8: Brazil, household products industry, new product launch by scouring products category, Apr 2010 – Mar 2011 33
Chart 9: Brazil, household products industry, new product launch by textile washing products category, Apr 2010 – Mar 2011 34
Chart 10: Brazil, household products industry, new product launch by toilet care category, Apr 2010 – Mar 2011 35
Chart 11: Brazil, household products industry, new product launch by bleach, dishwashing products and furniture & floor polish categories, Apr 2010 – Mar 2011 36
Chart 12: Brazil, household products industry, new product launch by manufacturer, Apr 2010 – Mar 2011 37
Chart 13: Brazil, household products industry, new products by package type, Apr 2010 – Mar 2011 39
Chart 14: Brazil, household products industry, new products by package material, Apr 2010 – Mar 2011 40