Service Station Retailing Market Overview in Greece: 2010

• Publication date: December 2010

About This Report Based on proprietary industry data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing industry in Greece. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions. What's Included in This Report...

About This Report

Based on proprietary industry data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing industry in Greece. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
What's Included in This Report?


* Compare your service station retail offer against the major national players in the segment by examining their number of sites, shops and car washes.
* Develop new industry ing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Greece.
* Make informed pitches to potential partners by gaining insights into the major retailers’ networks, industry shares, fuel throughputs and future plans.
* Assess overall industry entry potential by accessing key industry indicators including registered cars, national fuel volumes and average prices.

Key Market Facts

In Greece, total fuel consumption increased by 3% in 2009. The growth was primarily due to a 7.6% increase in the demand for diesel. Gasoline sales grew marginally, by 0.5%. In 2009, fuel prices declined in line with global oil prices, after a spike in 2008. The Greek service station network contracted by 0.8% in 2009.EKO has the largest fuel retail network, with a 32% share of the national service station network, followed by Shell with 9.8% and Jetoil with 8.8%. EKO is the largest fuel retailer, with a 38% fuel volume share, followed by Shell and Aegean. In June 2010, Motor Oil (Hellas) take over d Shell activities in Greece.Around 69% of the service stations in Greece feature shops. EKO has the largest network of service station shops, followed by AVIN and Aegean. Most of the service station shops offer a range of convenience products to meet consumers’ day-to-day needs.
There are over 4,000 service station car washes in Greece, with a car wash penetration of 60%.

Why Should You Buy This Report?


* Who are the top five players in the service station retail industry and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
* What is the industry share and average fuel throughput per site of the top five players in Greece?
* How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
* What strategies do the major competitors have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

Gasoline Stations Industry in Greece