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  4. > Shrink Film for Beverage Multipacks Market by Type , Application , Application Form , Application Pack Size , & by Geography - Global Forecast to 2020

“Rise in the demand for eco-friendly packaging, increasing disposable income, and the growing beverage market is expected to drive the shrink film for beverage multipacks market”

The shrink film for beverage multipacks market size is estimated to grow from USD 2.15 billion in 2015 to USD 2.53 billion by 2020, at a CAGR of 3.3% from 2015 to 2020. The demand for shrink film packaging solutions in the beverage industry had changed in terms of design, size, and technology. The shrink film for beverage multipacks market is driven by factors such as rise in the demand for eco-friendly packaging, increasing government regulations and standards for packaging material, growing beverage market, and rise in the disposable income.

“Printed shrink film is expected to grow at the fastest CAGR during the forecast period”

The printed shrink film segment is projected to grow at the highest CAGR from 2015 to 2020. However, the unprinted shrink film segment holds a larger market share because of lower price and easy manufacturing.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted. The break-up of primaries conducted with key designation holders in different companies and in different regions are

- By Company Type- Tier 1 -36%, Tier 2-42%, and Tier 3-22%
- By Designation- C level-69%, Manager level-31%
- By Region- Americas-22%, Europe-56%, APAC-19%, and RoW-3%

With the changing consumer preferences, the packaging industry has undergone various changes in trends. Currently, preferences of consumers are changing due to the change in lifestyle. Users prefer an easy to carry, light-weight packaging which is convenient for their daily use and travelling. Consumers are also becoming aware of the environmental impact of packaging and thus reject products in plastic packages. Therefore, shrink film is the upcoming focus for the beverage packaging industry.

The various key players in the shrink film for beverage multipacks market profiled in the report are as follows:

1. AEP Industries Inc. (U.S.)
2. Amcor Limited (Australia)
3. Bemis Company, INC (Wisconsin)
4. Berry Plastics Corporation (U.S.)
5. Ceisa Packaging SAS (France)
6. Coveris Holdings S.A (U.K.)
7. Clondalkin Group Holdings BV (The Netherlands)
8. RKW SE (The Netherlands)
9. Sealed Air Corporation (U.S.)
10. Plastotecnica SpA (Italy)

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the shrink film for beverage multipacks market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across the different verticals and regions.
2. The report will help the stakeholders understand the trend of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help the stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product launches, partnerships, mergers, and acquisitions.

Table Of Contents

Shrink Film for Beverage Multipacks Market by Type , Application , Application Form , Application Pack Size , and by Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.3.2 MARKETS COVERED 17
1.4 CURRENCY and PRICING 18
1.5 UNITS 19
1.6 LIMITATIONS 19
1.7 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 MARKET SIZE ESTIMATION 21
2.2 MARKET BREAKDOWN and DATA TRIANGULATION 23
2.3 KEY INSIGHTS and ASSUMPTIONS 24
2.3.1 KEY DATA POINTS TAKEN FROM SECONDARY SOURCE 24
2.3.2 KEY DATA POINTS FROM PRIMARY SOURCE 25
2.3.2.1 Key industry insights 26
2.3.3 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 32
4.1 SIGNIFICANT OPPORTUNITIES FOR SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET 32
4.2 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: SUSTAINABLE SOLUTIONS 32
4.3 SHRINK FILM FOR MULTIPACKS MARKET IN TURKEY 36
4.4 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY TRENDS 37
4.5 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: DEVELOPED VS. EMERGING NATIONS 38
4.6 LIFE CYCLE ANALYSIS, BY REGION 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 EVOLUTION 41
5.3 MARKET SEGMENTATION 42
5.3.1 BY TYPE 42
5.3.2 BY APPLICATION 43
5.3.3 BY APPLICATION FORM 43

5.3.4 BY APPLICATION PACK SIZE 44
5.3.5 BY GEOGRAPHY 45
5.4 MARKET DYNAMICS 45
5.4.1 DRIVERS 46
5.4.1.1 Shipping friendly 46
5.4.1.2 Strong sealing capability 46
5.4.1.3 Less wasteful 46
5.4.1.4 Printability 46
5.4.1.5 Appealing to customers 46
5.4.2 RESTRAINTS 47
5.4.2.1 Competition for raw materials 47
5.4.2.2 Continuous change in demands of customer 47
5.4.3 OPPORTUNITIES 47
5.4.3.1 Increasing consumption of packaged beverages 47
5.4.3.2 Emerging economies 47
5.4.4 CHALLENGES 48
5.4.4.1 Stringent environmental regulations 48
5.4.4.2 Regular developments and new product launches in the packaging industry 48
6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 49
6.2 VALUE CHAIN ANALYSIS 49
6.3 PORTER'S FIVE FORCES ANALYSIS 50
6.3.1 THREAT OF NEW ENTRANTS 51
6.3.1.1 High capital requirement 51
6.3.1.2 Presence of large scale players 51
6.3.2 THREAT OF SUBSTITUTES 51
6.3.2.1 Large number of substitutes 51
6.3.3 BARGAINING POWER OF SUPPLIERS 52
6.3.3.1 Limited availability of raw materials and fluctuating price of raw materials 52
6.3.4 BARGAINING POWER OF BUYERS 52
6.3.4.1 Undifferentiated products 52
6.3.4.2 High volume buyers hold high degree of bargaining power 52
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 53
6.3.5.1 Many big players 53
6.3.5.2 High exit barrier 53
6.4 STRATEGIC BENCHMARKING 54

7 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY TYPE 55
7.1 INTRODUCTION 56
7.2 PRINTED 57
7.3 UNPRINTED 58
8 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION 60
8.1 INTRODUCTION 61
8.2 BEER 62
8.3 WATER 63
8.4 CARBONATED SOFT DRINKS (CSD) 64
8.5 OTHERS (MILK, ICED TEA, and DAIRY BEVERAGES) 65
9 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION FORM 67
9.1 INTRODUCTION 68
9.2 CAN 69
9.3 BOTTLE 70
9.4 BRICK 71
10 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION
PACK SIZE 73
10.1 INTRODUCTION 74
10.2 3X2 76
10.3 4X2 77
10.4 4X3 78
10.5 6X3 79
10.6 OTHERS 80
11 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY 81
11.1 INTRODUCTION 82
11.2 AMERICAS 84
11.2.1 U.S. 87
11.2.2 CANADA 88
11.2.3 SOUTH AMERICA 89
11.3 EUROPE 90
11.3.1 GERMANY 93
11.3.2 ITALY 94
11.3.3 FRANCE 95
11.3.4 SPAIN 96
11.3.5 BENELUX 97
11.3.6 TURKEY 98
11.3.7 REST OF EUROPE 99
11.4 ASIA-PACIFIC 100
11.4.1 CHINA 103
11.4.2 SOUTHEAST ASIA 104
11.4.3 REST OF ASIA-PACIFIC 105
11.5 REST OF THE WORLD 106
11.5.1 SOUTH AFRICA 109
11.5.2 NORTH AFRICA 110
11.5.3 MIDDLE EAST 111
12 COMPETITIVE LANDSCAPE 113
12.1 OVERVIEW 113
12.2 MAXIMUM DEVELOPMENTS 115
12.3 COMPETITIVE SITUATION and TRENDS 116
12.4 EXPANSIONS, ACQUISITIONS and NEW PRODUCT LAUNCHES: THE MOST ADOPTED GROWTH STRATEGIES 116
12.4.1 ACQUISITIONS 117
12.4.2 NEW PRODUCT LAUNCHES 119
12.4.3 PARTNERSHIPS and AGREEMENTS 120
12.4.4 EXPANSIONS 120
13 COMPANY PROFILES 121
(Company at a Glance, Business Overview, Products Offered, Key Strategy, Recent Developments, SWOT Analysis and MNM View)*
13.1 AEP INDUSTRIES INC. 121
13.2 AMCOR LIMITED 124
13.3 BEMIS COMPANY, INC 127
13.4 BERRY PLASTICS CORPORATION 130
13.5 COVERIS HOLDINGS S.A. 133
13.6 CEISA PACKAGING SAS 135
13.7 CLONDALKIN GROUP HOLDINGS BV 137
13.8 PLASTOTECNICA SPA 139
13.9 RKW SE 141
13.10 SEALED AIR CORPORATION 143
*Details on company at a glance, recent financials, Products offered, strategies and insights, and recent developments might not be captured in case of unlisted companies.
14 APPENDIX 146
14.1 INSIGHTS OF INDUSTRY EXPERTS 146
14.2 DISCUSSION GUIDE 147
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 151
14.4 AVAILABLE CUSTOMIZATIONS 152
14.5 RELATED REPORTS

LIST OF TABLES

TABLE 1 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE AND GROWTH,
2014-2020 (USD MILLION, Y-O-Y %) 28
TABLE 2 RECENT ENVIRO-FRIENDLY PACKAGING DEVELOPMENTS 36
TABLE 3 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY TYPE
2013-2020 (USD MILLION) 56
TABLE 4 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY TYPE,
2013-2020 (‘000 TONS) 57
TABLE 5 PRINTED : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 57
TABLE 6 PRINTED : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 58
TABLE 7 UNPRINTED : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 58
TABLE 8 UNPRINTED : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY REGION 2013-2020 (‘000 TONS) 59
TABLE 9 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 61
TABLE 10 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2013-2020 (‘000 TONS) 62
TABLE 11 BEER : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 62
TABLE 12 BEER : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 63
TABLE 13 WATER : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 63
TABLE 14 WATER : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 64
TABLE 15 CARBONATED SOFT DRINKS (CSD) : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY REGION, 2013-2020 (USD MILLION) 64
TABLE 16 CARBONATED SOFT DRINKS (CSD) : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY REGION 2013-2020 (‘000 TONS) 65
TABLE 17 OTHERS : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY REGION 2013-2020 (USD MILLION) 65
TABLE 18 OTHERS : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 66
TABLE 19 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION FORMS 2013-2020 (USD MILLION) 68
TABLE 20 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION FORM
2013-2020 (‘000 TONS) 69
TABLE 21 CAN: SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (USD MILLION) 69
TABLE 22 CAN: SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (‘000 TONS) 70
TABLE 23 BOTTLE : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY REGION 2013-2020 (USD MILLION) 70
TABLE 24 BOTTLE : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 71
TABLE 25 BRICK : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY GEOGRAPHY, 2013-2020 (USD MILLION) 71
TABLE 26 BRICK : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 72
TABLE 27 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION PACK SIZE 2013-2020 (USD MILLION) 75
TABLE 28 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY APPLICATION PACK SIZE 2013-2020 (000' TONS) 75
TABLE 29 3X2 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY GEOGRAPHY, 2013-2020 (USD MILLION) 76
TABLE 30 3X2 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (000' TONS) 76
TABLE 31 4X2 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (USD MILLION) 77
TABLE 32 4X2: SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET SIZE, BY GEOGRAPHY, 2013-2020 (000' TONS) 77
TABLE 33 4X3 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (USD MILLION) 78
TABLE 34 4X3 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (000' TONS) 78
TABLE 35 6X3 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (USD MILLION) 79
TABLE 36 6X3 : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (000' TONS) 79
TABLE 37 OTHERS : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 80
TABLE 38 OTHERS: SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (000' TONS) 80
TABLE 39 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (USD MILLION) 83
TABLE 40 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2013-2020 (‘000 TONS) 84
TABLE 41 AMERICAS : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 86
TABLE 42 AMERICAS : SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY 2013-2020 (‘000 TONS) 87
TABLE 43 U.S. SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 87
TABLE 44 U.S. SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2013-2020 (‘000 TONS) 88
TABLE 45 CANADA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 88
TABLE 46 CANADA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 89
TABLE 47 SOUTH AMERICA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 89
TABLE 48 SOUTH AMERICA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (‘000 TONS) 90
TABLE 49 EUROPE SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 92
TABLE 50 EUROPE SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 93
TABLE 51 GERMANY SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION 2013-2020 (USD MILLION) 93
TABLE 52 GERMANY SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 94
TABLE 53 ITALY SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 94
TABLE 54 ITALY SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2013-2020 (‘000 TONS) 95
TABLE 55 FRANCE SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 95
TABLE 56 FRANCE SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 96
TABLE 57 SPAIN SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 96
TABLE 58 SPAIN SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 97
TABLE 59 BENELUX SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 97
TABLE 60 BENELUX SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 98
TABLE 61 TURKEY SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 98
TABLE 62 TURKEY SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 99
TABLE 63 REST OF EUROPE SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 99
TABLE 64 REST OF EUROPE SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (‘000 TONS) 100
TABLE 65 ASIA-PACIFIC SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (USD MILLION) 102
TABLE 66 ASIA-PACIFIC SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY, 2013-2020 (‘000 TONS) 103
TABLE 67 CHINA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 103
TABLE 68 CHINA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION, 2013-2020 (‘000 TONS) 104
TABLE 69 SOUTHEAST ASIA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 104
TABLE 70 SOUTHEAST ASIA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (‘000 TONS) 105
TABLE 71 REST OF ASIA-PACIFIC SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 105
TABLE 72 REST OF ASIA-PACIFIC SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (‘000 TONS) 106
TABLE 73 REST OF THE WORLD SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 108
TABLE 74 REST OF THE WORLD SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY GEOGRAPHY, 2013-2020 (‘000 TONS) 109
TABLE 75 SOUTH AFRICA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 109
TABLE 76 SOUTH AFRICA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (‘000 TONS) 110
TABLE 77 NORTH AFRICA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 110
TABLE 78 NORTH AFRICA SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (‘000 TONS) 111
TABLE 79 MIDDLE EAST SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET,
BY APPLICATION, 2013-2020 (USD MILLION) 111
TABLE 80 MIDDLE EAST SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION 2013-2020 (‘000 TONS) 112
TABLE 81 NEW PRODUCT LAUNCHES, 2010-2014 119
LIST OF FIGURES

FIGURE 1 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: RESEARCH METHODOLOGY 20
FIGURE 2 ARRIVING AT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 22
FIGURE 3 ARRIVING AT MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 22
FIGURE 4 DATA TRIANGULATION 23
FIGURE 5 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
and REGION 26
FIGURE 6 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY TYPE,
2015 and 2020 (USD MILLION) 29
FIGURE 7 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2015 and 2020 (USD MILLION) 29
FIGURE 8 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION PACK SIZE, 2015 and 2020 (USD MILLION) 30
FIGURE 9 THE ADOPTION OF SHRINK FILM PACKAGING IS EXPECTED TO GROW IN
ASIA-PACIFIC and ROW 31
FIGURE 10 COST EFFICIENCY, ENVIRONMENT FRIENDLY AND SHEL-APPEAL ARE THE FACTORS CONTRIBUTING TO THE GROWTH OF THE MARKET 32
FIGURE 11 DRIVERS FOR SUSTAINABLE PACKAGING 33
FIGURE 12 GREEN VS FUNCTIONALITY 34
FIGURE 13 CRADLE TO CRADLE LIFECYCLE 34
FIGURE 14 BIODEGRADABLE PACKAGING SOLUTIONS 35
FIGURE 15 SOUTH AMERICA TO EMERGE AS LUCRATIVE MARKET 38
FIGURE 16 SHRINK FILM FOR BEVERAGE MARKET IN ASIA-PACIFIC IS ESTIMATED TO EXPERIENCE HIGH GROWTH DURING THE FORECAST PERIOD 39
FIGURE 17 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET EVOLUTION 42
FIGURE 18 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: BY TYPE 42
FIGURE 19 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: BY APPLICATION 43
FIGURE 20 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: BY APPLICATION FORM 43
FIGURE 21 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: BY APPLICATION PACK SIZE 44
FIGURE 22 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: BY GEOGRAPHY 45
FIGURE 23 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45
FIGURE 24 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: VALUE CHAIN 50
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS (2015) 50
FIGURE 26 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY TYPE,
2015 and 2020 (USD MILLION) 56
FIGURE 27 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION,
2015 and 2020 (USD MILLION) 61
FIGURE 28 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY APPLICATION FORMS,
2015 and 2020 (USD MILLION) 68
FIGURE 29 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY PACK SIZE,
2015 and 2020 (USD MILLION) 74
FIGURE 30 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET: GEOGRAPHIC SNAPSHOT 82
FIGURE 31 SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET, BY GEOGRAPHY,
2015 and 2020 (USD MILLION) 83
FIGURE 32 REFERENCE FIGURE 85
FIGURE 33 SOUTH AMERICA IS ESTIMATED TO BE THE FASTEST-GROWING MARKET DURING THE FORECAST PERIOD 86
FIGURE 34 REFERENCE FIGURE 91
FIGURE 35 TURKEY IS ESTIMATED TO BE THE FASTEST-GROWING SHRINK FILM FOR BEVERAGE MULTIPLES MARKET 92
FIGURE 36 ASIA-PACIFIC MARKET SNAPSHOT 101
FIGURE 37 CHINA IS THE FASTEST GROWING MARKET 102
FIGURE 38 ROW SNAPSHOT 107
FIGURE 39 MIDDLE EAST IS ESTIMATED TO BE THE FASTEST GROWING MARKET IN THE ROW SHRINK FILM FOR BEVERAGE MULTIPACKS MARKET 108
FIGURE 40 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 114
FIGURE 41 BATTLE FOR MARKET SHARE: ACQUISITION WAS THE KEY STRATEGY 115
FIGURE 42 MARKET EVALUATION FRAMEWORK 116
FIGURE 43 AEP INDUSTRIES INC.: COMPANY SNAPSHOT 121
FIGURE 44 SWOT ANALYSIS: A E P INDUSTRI ES INC . 123
FIGURE 45 AMCOR LIMITED: COMPANY SNAPSHOT 124
FIGURE 46 SWOT ANALYSIS: AMCOR LIMITED 126
FIGURE 47 COMPANY SNAPSHOT: BEMIS COMPANY, INC 127
FIGURE 48 SWOT ANALYSIS: BEMIS COMPANY, INC 129
FIGURE 49 BERRY PLASTICS CORPORATION: COMPANY SNAPSHOT 130
FIGURE 50 SWOT ANALYSIS: BERRY PLASTICS CORPORATION 132
FIGURE 51 SEALED AIR CORPORATION: COMPANY SNAPSHOT 143
FIGURE 52 SWOT ANALYSIS: SEALED AIR CORPORATION 145

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