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Synopsis
Timetric’s 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Swedish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, check payments, cash transactions and payment cards during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetric’s 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Swedish cards and payments industry, including:

- Current and forecast values for each market in the Swedish cards and payments industry, including debit, credit and charge cards.

- Detailed insights into payment instruments including credit transfers, direct debits, check payments, cash transactions and payment cards. It also, includes an overview of the country's key alternative payment instruments.

- E-commerce market analysis and payment methods.

- Analysis of various market drivers and regulations governing the Swedish cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape in the Swedish cards and payments industry.

Scope
- This report provides a comprehensive analysis of the Swedish cards and payments industry.

- It provides current values for the Swedish cards and payments industry for 2016, and forecast figures to 2021.

- It details the different demographic, economic, infrastructural and business drivers affecting the Swedish cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Swedish cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in the Swedish cards and payments industry.

- Assess the competitive dynamics in the Swedish cards and payments industry.

- Gain insights into marketing strategies used for various card types in Sweden.

- Gain insights into key regulations governing the Swedish cards and payments industry.

Key Highlights
- To capitalize on the growing e-commerce market, in January 2016, Swedish banks expanded Swish, a widely used mobile app for online transactions. The app was previously used only for peer-to-peer (P2P) and in-store payments. Swish is owned by a consortium of six Swedish banks – Danske Bank, Handelsbanken, Länsförsäkringar Bank, Nordea, SEB and Swedbank. Swish has grown in popularity since its launch, with 4.9 million users in Sweden as of November 2016. In May 2016, US$892.3 million (SEK7.5 billion) worth of transactions were performed using Swish, rising to US$994.3 million (SEK8.4 billion) in November 2016.

- To provide convenient and secure online payments for Swedish consumers, MasterCard launched the MasterPass digital wallet in December 2015, in association with Nordea, SEB and Swedbank, followed by ICA Banken and Resurs Bank in early 2016. In October 2016, MasterCard introduced Identity Check Mobile – a biometric mobile application for secured online shopping – in Sweden and 11 other markets in Europe. The app authenticates online payments by confirming the user’s identity through the fingerprint scanner on a smartphone, or by taking a ’selfie’ and using facial-recognition technology.

- Contactless technology is still at a nascent stage of development in Sweden, with only a handful of banks – such as ICA Banken and Danske Bank – offering contactless cards. The number of contactless cards increased threefold from 439,707 in 2015 to 1.5 million in 2016, and is anticipated to reach 15.0 million by 2021. With a rising number of small businesses and street vendors accepting payment cards for small-value transactions, the introduction of contactless technology is expected to drive payment card transaction volumes over the forecast period.

Table Of Contents

The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2021
Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Highlights
3 Executive Summary
4 Payment Instruments
4.1 Current Payment Environment
5 E-Commerce and Alternative Payments
5.1 E-Commerce Market Analysis
5.2 Alternative Payment Solutions
5.2.1 Klarna
5.2.2 Swish
5.2.3 Seqr
5.2.4 PayPal
5.2.5 Trustly
5.2.6 MasterPass
5.2.7 Pay by palm
5.2.8 WyWallet
6 Regulations in the Cards and Payments Industry
6.1 Regulatory Framework
6.1.1 SEPA cards framework
6.1.2 Swedish laws regarding card use
6.1.3 EBA guidelines on online payment security
6.1.4 Interchange fee regulation
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations
7 Analysis of Cards and Payments Industry Drivers
8 Payment Cards
9 Debit Cards
9.1 Debit Cards Market Analysis
9.2 Competition in the Debit Cards Market
9.3 Debit Cards Comparison
10 Pay Later Cards
10.1 Pay Later Card Market Analysis
10.2 Competition in the Pay Later Cards Market
10.3 Pay Later Cards Comparison
11 Card Issuers
11.1 Swedbank
11.2 Svenska Handelsbanken
11.3 Nordea Bank
11.4 Länsförsäkringar Bank
11.5 Skandinaviska Enskilda Banken (SEB)
12 Prepaid Cards
13 Merchant Acquiring
14 Appendix
14.1 Tables
14.2 Contact Timetric
14.3 About Timetric
14.4 Timetric's Services
14.5 Disclaimer


List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Sweden - Key Facts, 2016
Table 4: Regional Benchmarking of Swedish Payment Cards, 2016
Table 5: Sweden - Mode of Entry of Foreign Banks
Table 6: Sweden - Debit Cards Comparison and Key Features, 2016
Table 7: Sweden - Gold Credit Cards Comparison and Key Features, 2016
Table 8: Sweden - Premium Credit Cards Comparison and Key Features, 2016
Table 9: Sweden - Charge Cards Comparison and Key Features, 2016
Table 10: Sweden - Payment Instrument Transaction Values (SEK Billion), 2012-2016
Table 11: Sweden - Payment Instrument Transaction Values (US$ Billion), 2012-2016
Table 12: Sweden - Payment Instrument Transaction Volumes (Million), 2012-2016
Table 13: Sweden - Number of Payment Cards in Circulation by Type (Million), 2012-2021
Table 14: Sweden - Volume of Payment Card Transactions by Type (Million), 2012-2021
Table 15: Sweden - Value of Payment Card Transactions by Type (SEK Billion), 2012-2021
Table 16: Sweden - Value of Payment Card Transactions by Type (US$ Billion), 2012-2021
Table 17: Sweden - Number of Debit Cards in Circulation (Million), 2012-2021
Table 18: Sweden - Debit Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 19: Sweden - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 20: Sweden - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 21: Sweden - Number of Debit Cards in Circulation by Scheme (Million), 2012-2016
Table 22: Sweden - Debit Card Transaction Values by Scheme (SEK Billion), 2012-2016
Table 23: Sweden - Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 24: Sweden - Debit Card Transaction Values by Issuer (SEK Billion), 2012-2016
Table 25: Sweden - Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 26: Sweden - Number of Pay Later Cards in Circulation (Million), 2012-2021
Table 27: Sweden - Pay Later Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 28: Sweden - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 29: Sweden - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 30: Sweden - Number of Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016
Table 31: Sweden - Pay Later Card Transaction Values by Scheme (SEK Million), 2012-2016
Table 32: Sweden - Pay Later Card Transaction Values by Scheme (US$ Million), 2012-2016
Table 33: Sweden - Pay Later Card Transaction Values by Issuer (SEK Billion), 2012-2016
Table 34: Sweden - Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 35: Sweden - Number of Credit Cards in Circulation (Million), 2012-2021
Table 36: Sweden - Credit Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 37: Sweden - Credit Card Total and Average Transaction Values by Channel, 2012-2021
Table 38: Sweden - Credit Card Total and Average Transaction Values by Channel, 2012-2021
Table 39: Sweden - Number of Credit Cards in Circulation by Scheme (Million), 2012-2016
Table 40: Sweden - Credit Card Transaction Values by Scheme (SEK Billion), 2012-2016
Table 41: Sweden - Credit Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 42: Sweden - Number of Charge Cards in Circulation (Thousand), 2012-2021
Table 43: Sweden - Charge Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 44: Sweden - Charge Card Total and Average Transaction Values by Channel, 2012-2021
Table 45: Sweden - Charge Card Total and Average Transaction Values by Channel, 2012-2021
Table 46: Sweden - Number of Charge Cards in Circulation by Scheme (Thousand), 2012-2016
Table 47: Sweden - Charge Card Transaction Values by Scheme (SEK Billion), 2012-2016
Table 48: Sweden - Charge Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 49: Sweden - Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 50: Sweden - Personal and Commercial Pay Later Card Transaction Values (SEK Billion), 2012-2021
Table 51: Sweden - Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2012-2021
Table 52: Sweden - Number of Commercial Pay Later Cards in Circulation (Thousand), 2012-2021
Table 53: Sweden - Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 54: Sweden - Commercial Pay Later Card Transaction Values (SEK Billion), 2012-2021
Table 55: Sweden - Commercial Pay Later Card Transaction Values (US$ Billion), 2012-2021
Table 56: Sweden - Number of Prepaid Cards in Circulation (Thousand), 2012-2021
Table 57: Sweden - Prepaid Card Transaction Values (SEK Million), 2012-2021
Table 58: Sweden - Prepaid Card Transaction Values (US$ Million), 2012-2021
Table 59: Sweden - Merchant Acquiring Transaction Volumes (Billion), 2011-2020
Table 60: Sweden - Merchant Acquiring Transaction Values (SEK Trillion), 2011-2020
Table 61: Sweden - Merchant Acquiring Transaction Values (US$ Billion), 2011-2020
Table 62: Sweden - Acquirers' Transaction Volumes (Billion), 2011-2015
Table 63: Sweden - Acquirers' Transaction Values (SEK Billion), 2011-2015
Table 64: Sweden - Acquirers' Transaction Values (US$ Billion), 2011-2015
Table 65: Sweden - Retail Outlets and Card Accepting Merchants (Million), 2011-2020
Table 66: Sweden - Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015
Table 67: Sweden - Debit Card, Average Merchant Service Charge and Interchange Fee (%), 2011-2020
Table 68: Sweden - Pay Later Card, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015
Table 69: Sweden - Pay Later Card, Average Merchant Service Charge and Interchange Fee (%), 2011-2020


List of Figures
Figure 1: Sweden - Payment Instrument Shares by Transaction Value (%), 2012 vs. 2016
Figure 2: Sweden - Payment Instrument Shares by Transaction Volume (%), 2012 vs. 2016
Figure 3: Sweden - E-Commerce Value, 2012-2021
Figure 4: Sweden - E-Commerce Payment Methods, 2016
Figure 5: Sweden - Population
Figure 6: Sweden - Economic Indicators
Figure 7: Sweden - ATMs and POS Terminals
Figure 8: Sweden - Household Consumption
Figure 9: Sweden - Growth in Payment Cards Transaction Values, 2012-2016
Figure 10: Sweden - Number of Cards in Circulation by Type, 2012-2016
Figure 11: Sweden - Debit Card Penetration, 2016
Figure 12: Sweden - Turnover Per Debit Card, 2016
Figure 13: Sweden - Debit Card Scheme Share in Terms of Transaction Value, 2016
Figure 14: Sweden - Debit Card Issuer Share in Terms of Transaction Value, 2016
Figure 15: Sweden - Pay Later Cards Penetration, 2016
Figure 16: Sweden - Turnover Per Pay Later Card, 2016
Figure 17: Sweden - Pay Later Cards Scheme Share in Terms of Transaction Value, 2016
Figure 18: Sweden - Pay Later Cards Issuer Share in Terms of Transaction Value, 2016
Figure 19: Sweden - Number of Prepaid Cards in Circulation, 2015-2021
Figure 20: Sweden - Prepaid Cards Transaction Value, 2015-2021
Figure 21: Sweden - Merchant Acquiring Transaction Volume and Value, 2011-2020
Figure 22: Sweden - Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2015
Figure 23: Sweden - Average Merchant Service Charge and Interchange Fee (%), 2011-2020

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