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According to the new report “Global Breast Pumps Market Assessment & Forecast: 2015 - 2019” by Spearhead Acuity Business Research & Consulting Group, North America led the global breast pumps market by contributing to a share of 42.9% in 2014. In terms of value, the revenue generation was US$ 497.4 million. The report discusses various aspects and trends of the market in six regions of North America, Europe, Asia-Pacific, Latin America, Middle-East and Africa.
Breast pumps are simple medical devices that are not regulated prominently across all regions. The research focuses on four types of pumps, namely; Manual, Electric, Hospital-Grade and Battery operated (portable electric). The major advantages of manual pumps are their light weight, simplicity in use, discreet size and nature. Since there is no motor, the device does not create any sound. This is a prominent reason why women continue to opt for manual pumps. Manual pumps do not have tubing sets required to be connected to motors thus reducing parts and complication. The pumps are available either as single pump apparatus or double pump apparatus for extracting milk from one or both breasts at the same time. Some double electric breast pumps are also available as discreet devices that can be worn under a dress and are equipped with an attachable electric pump. The breast pumps market can also be segmented in terms of the type of system employed by the pumping apparatus. Today most manual and electric pumps have a barrier between breast shield and pump tubing and motor (in case of electric pumps). Closed system devices are considered advancement in generation of breast pumps and are anticipated to completely replace and cannibalize open system devices in coming years.
Greater purchase power, large number of product choices, high level of awareness and increasing number of human milk banks are major growth drivers for North America and Europe. Popular organizations involved in this process include Only the Breast and Human Milk 4 Human Babies. Brazil is estimated to have over 235 human milk banks and The Human Milk Banking Association of North America (HMBANA) establishes extensive human milking guidelines for approximately 15 banks in North America. In United States, the Affordable Care Act has provided pregnant women and new mothers access to lactation support, counselling and feeding equipment.
This report monitored the activities of over 15 players in the breast pumps market. Since the Breast Pumps are not regulated stringently by healthcare authorities the market has been commoditized to a great extent and market entry for new players is easy. Survival and sustenance for new players is challenging since the overall market in terms of players is consolidated. The five top players generated 72.5% of revenues in 2014. Leaders of the market included Swiss companies Medela and Ameda Philips Avent and Hygeia. Other notable manufacturers include Lansinoh Laboratories, Evenflo, Spectra USA, Freemie and Playtex. The market for manual pumps has been decreasing considerably with reducing prices particularly due to the entry of small regional players offering cheaper and more affordable devices. Although the growth of manual pumps is the weakest among all product types, significant market opportunities persist in emerging regions such as Asia-Pacific, Latin America and Middle-East wherein these devices have not penetrated the masses till date. Several players now offering manual mechanism as well as battery operated mechanism in one package thus answering most needs of mothers. Since the price of battery operated pumps lie between two extremes of manual pumps and hospital grade pumps, it is a compelling choice for many mothers.
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