Table of Contents
Privacy protection and use of personal data are central issues in how the Internet is being used. In an economy where data is the 'new oil', personal data is a highly valuable resource.
This study summarizes the issues related to the concept of privacy and personal data protection. It addresses the question of putting a value on data. It describes recent regulatory developments in the field.
We analyse the technology behind digital trust platforms before presenting an overview of the solutions being used and considered for implementing services. Then we illustrate the latest trends for new services on the market.
A SWOT analysis for GAFA and other businesses is then provided before proposing three scenarios for the service approach businesses may take.
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