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  5. > Global Shavers Market Size, Share, Development, Growth and Demand Forecast to 2020

The global shavers market is mainly driven by increasing urbanization, growing consumer consciousness about appearance and up surging disposable income. The spurt in middle class population has increased the demand for several consumer products significantly. The products that were once considered as luxury items have now become accessible for the middle class consumers.

Broadly, the shavers market can be classified into electric and non-electric shavers. While non-electric shavers are relatively cheaper, the electric shavers provide comfort in use. The upsurge in population and disposable income are the key macroeconomic factors, driving the growth of the shavers market. The improving standard of living has been promoting the use of premium shavers, such as electric shavers. Furthermore, the long-term cost benefits associated with electric shavers is also the key reason for its market growth. The reason for upsurge in wet-shaving is due to the trend of close shave, among metrosexual population. The underpenetrated markets in the developing countries offer significant opportunity for the shaver manufacturers across the globe. The increasing penetration of the shaver companies in the rural areas is expected to bring significant benefits for them in terms of revenue, during the forecast period. The association of celebrities with national and international repute, including athletes and film stars, through the shaver brands are encouraging their demand. The disposable razor segment has been witnessing decline in its market growth, especially in Europe. This is due to the economic recovery in Europe, which is instilling confidence among consumers to re-switch to system razors and electric shavers.

With the increasing urbanization, the importance of appearance has also been escalating, which is consequently fueling the growth of beauty and grooming products. This includes electric and non-electric shavers as well, which are one of the most inherent grooming products in day-to-day life. The U.S. male toiletries market is growing approximately with 6% per year, among which, razors and blades are witnessing fastest growth. The grooming products market in Asia-Pacific is witnessing faster growth rate compared to personal care products, due to surging appearance consciousness among consumers.

The evolution of hybrid razors, which is a combination of razor and trimmer, serves the purpose for consumers of both types. The increasing flexibility of foil shavers is grabbing the attention of customers that want close shave with high flexibility in shaving. The shavers with lithium-ion (Li-ion) technology are also offering greater advantages to customers; hence, boosting the sales of the overall shavers market.

Shavers are products related to looks and appearance. This makes celebrity endorsements a major mode of promotion for this market. Celebrity endorsement has increased at a significant rate during the recent past, in the shavers market. The companies are organizing promotional campaigns for their shaver products with the renowned celebrities including athletes, and film stars. Wahl introduced its All in One Shaver & Trimmer with Lithium-ion technology in India, which was promoted by film stars such as Nawazuddin Siddiqui, Suniel Shetty, and Vijender Singh. Procter & Gamble has engaged several renowned celebrities and athletes, including Tiger Woods, Roger Federer, David Beckham, Derel Jeter, Thierry Henry, and Matt Ryan, in the recent past for its Gillette brand.

The global shavers market is consolidated in structure, with fewer companies having hold of large portion of the market. The key shaver manufacturers include The Procter & Gamble Company, Panasonic Corporation, Koninklijke Philips N.V., Energizer Holdings Inc., Conair Corporation, Spectrum Brands Holdings Inc., Wahl Clipper Corporation, Super-Max Limited, and SOCIETE BIC SA.



Report Coverage

Provides comprehensive understanding of the market with the help of informed market outlook, opportunities, challenges, trends, size and growth, competitive analysis, major competitors and Porter analysis
Identifies the key drivers of growth and challenges of the key industry players. Also, assesses the future impact of the propellants and restraints on the market
Uncovers potential demands in the market
Porter analysis identifies competitive forces within the market
Provides information on the historical and current market size and the future potential of the market
Provides sizes of key regional markets using yardsticks of segments
Highlights the competitive scenario of the market and major competitors
Provides profiles of major competitors of the market including details of their operations, product and services, recent developments and key financial metrics. Profiles provide better understanding of competition as well as the demands of the market.

Table Of Contents

Global Shavers Market Size, Share, Development, Growth and Demand Forecast to 2020
Chapter 1. Research Scope and Methodology
1.1 Market Definition
1.2 Market Scope
1.2.1 Global shavers market breakdown by segment
1.2.2 Global shavers market breakdown by end-user
1.2.3 Global shavers market breakdown by distribution channel
1.2.4 Global shavers market breakdown by geography
1.3 Research Methodology and Sources
Chapter 2. Executive Summary
2.1 Key Findings
2.2 Research Summary
2.3 Global Shavers Market Snapshot
Chapter 3. Market Outlook
3.1 Introduction
3.1.1 Value chain analysis
3.2 Trend in the Shavers Market
3.2.1 Declining interest of people in disposable razor, in developed markets
3.2.2 Consumer acceptance of multi-blade razors with lubricant stripes
3.2.3 Increasing market of private label shaver brands
3.2.4 Resurgence of wet shaving
3.2.5 Increasing focus of companies on female shavers
3.2.6 Declining revenue from department stores
3.3 Opportunities in the Shavers Market
3.3.1 Underpenetrated electric shavers market in the developing countries
3.3.2 Opportunity in the rural markets
3.3.3 Increasing demand from female consumers
3.4 Factors Driving the Market and its Impact on Market Forecast
3.4.1 Increasing consciousness about appearance
3.4.2 Increasing trend of body hair removal
3.4.3 Technological advancements
3.4.4 Increasing celebrity endorsements
3.4.5 Impact analysis of drivers on market forecast
3.5 Factors Hindering the Market and its Impact on Market Forecast
3.5.1 Low demand of shavers from female consumers in the developing countries
3.5.2 Beard sporting trend
3.5.3 Impact analysis of restraints on market forecast
Chapter 4. Global Shavers Market Size and Forecast (2011 - 2020)
4.1 Global Shavers Market Breakdown by Segment
4.1.1 Electric shavers market
4.1.2 Non-electric shavers market
4.2 Global Shavers Market Breakdown by End-User
4.2.1 Male consumers
4.2.2 Female consumers
4.3 Global Shavers Market Breakdown by Distribution Channel
4.3.1 Supermarkets and hypermarkets
4.3.2 Online retailing
4.3.3 Others
4.4 Global Shavers Market Breakdown by Geography
Chapter 5. Shavers Market Breakdown by Product Type
5.1 Electric Shavers Market Breakdown by Product Type
5.2 Non-Electric Shavers Market Breakdown by Product Type
Chapter 6. Shavers Market Breakdown by Geography
6.1 North America Shavers Market
6.2 Latin America Shavers Market
6.3 Europe Shavers Market
6.4 Asia-Pacific Shavers Market
6.5 Middle East and Africa Shavers Market
Chapter 7. Competitive Landscape and Product Positioning
7.1 Porter's Five Forces of Competitive Position Analysis
7.1.1 Bargaining power of buyers
7.1.2 Bargaining power of suppliers
7.1.3 Threat of new entrants
7.1.4 Intensity of rivalry
7.1.5 Threat of substitutes
7.2 Competitive Positioning of Shavers Across Geography
Chapter 8. Company Profiles and Strategic Developments
8.1 Key Company Profiles
8.1.1 Panasonic Corporation
8.1.1.1 Business overview
8.1.1.2 Product and service offerings
8.1.2 Conair Corporation
8.1.2.1 Business overview
8.1.2.2 Product and service offerings
8.1.3 Koninklijke Philips N.V.
8.1.3.1 Business overview
8.1.3.2 Product and service offerings
8.1.4 The Procter and Gamble Company
8.1.4.1 Business overview
8.1.4.2 Product and service offerings
8.1.5 Edgewell Personal Care Company
8.1.5.1 Business overview
8.1.5.2 Product and service offerings
8.1.6 Spectrum Brands Holdings Inc.
8.1.6.1 Business overview
8.1.6.2 Product and service offerings
8.1.7 Wahl Clipper Corporation
8.1.7.1 Business overview
8.1.7.2 Product and service offerings
8.1.8 Super-Max Limited
8.1.8.1 Business overview
8.1.8.2 Product and service offerings
8.1.9 SOCIÉTÉ BIC SA
8.1.9.1 Business overview
8.1.9.2 Product and service offerings
8.2 Strategic Developments in the Shavers Market
8.2.1 Product Launches
8.2.2 Spin-off
Chapter 9. Appendix
9.1 List of Abbreviations
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LIST OF TABLES

TABLE 1 SPECIFIC PRIMARY AND SECONDARY SOURCES USED FOR THIS PUBLICATION
TABLE 2 MARKET SNAPSHOT (2015 AND 2020)
TABLE 3 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 5 GLOBAL SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2011 - 2014)
TABLE 6 GLOBAL SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2015 - 2020)
TABLE 7 GLOBAL SHAVERS MARKET BREAKDOWN BY END-USER, $M (2011 - 2014)
TABLE 8 GLOBAL SHAVERS MARKET BREAKDOWN BY END-USER, $M (2015 - 2020)
TABLE 9 GLOBAL SHAVERS MARKET BREAKDOWN BY DISTRIBUTION CHANNEL, $M (2011 - 2014)
TABLE 10 GLOBAL SHAVERS MARKET BREAKDOWN BY DISTRIBUTION CHANNEL, $M (2015 - 2020)
TABLE 11 GLOBAL SHAVERS MARKET BREAKDOWN BY GEOGRAPHY, $M (2011 - 2014)
TABLE 12 GLOBAL SHAVERS MARKET BREAKDOWN BY GEOGRAPHY, $M (2015 - 2020)
TABLE 13 GLOBAL ELECTRIC SHAVERS MARKET BREAKDOWN BY PRODUCT TYPE, $M (2011 - 2014)
TABLE 14 GLOBAL ELECTRIC SHAVERS MARKET BREAKDOWN BY PRODUCT TYPE, $M (2015 - 2020)
TABLE 15 GLOBAL NON-ELECTRIC SHAVERS MARKET BREAKDOWN BY PRODUCT TYPE, $M (2011 - 2014)
TABLE 16 GLOBAL NON-ELECTRIC SHAVERS MARKET BREAKDOWN BY PRODUCT TYPE, $M (2015 - 2020)
TABLE 17 NORTH AMERICA SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2011 - 2014)
TABLE 18 NORTH AMERICA SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2015 - 2020)
TABLE 19 LATIN AMERICA SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2011 - 2014)
TABLE 20 LATIN AMERICA SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2015 - 2020)
TABLE 21 EUROPE SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2011 - 2014)
TABLE 22 EUROPE SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2015 - 2020)
TABLE 23 ASIA-PACIFIC SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2011 - 2014)
TABLE 24 ASIA-PACIFIC SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2015 - 2020)
TABLE 25 MIDDLE EAST and AFRICA SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2011 - 2014)
TABLE 26 MIDDLE EAST and AFRICA SHAVERS MARKET BREAKDOWN BY SEGMENT, $M (2015 - 2020)

LIST OF FIGURES

FIG 1 RESEARCH SCOPE FOR GLOBAL SHAVERS MARKET
FIG 2 RESEARCH METHODOLOGY FOR GLOBAL SHAVERS MARKET
FIG 3 VALUE CHAIN ANALYSIS OF GLOBAL SHAVERS INDUSTRY
FIG 4 GLOBAL SHAVERS MARKET SIZE BY SEGMENT, $M (2011 - 2020)
FIG 5 GLOBAL SHAVERS MARKET SIZE BY END-USER, $M (2011 - 2020)
FIG 6 GLOBAL SHAVERS MARKET SIZE BY DISTRIBUTION CHANNEL, $M (2011 - 2020)
FIG 7 GLOBAL SHAVERS MARKET SIZE BY GEOGRAPHY, $M (2011 - 2020)
FIG 8 GLOBAL ELECTRIC SHAVERS MARKET SIZE BY PRODUCT TYPE, $M (2011 - 2020)
FIG 9 GLOBAL NON-ELECTRIC SHAVERS MARKET SIZE BY PRODUCT TYPE, $M (2011 - 2020)
FIG 10 GLOBAL SHAVERS MARKET SIZE, BY GEOGRAPHY
FIG 11 GLOBAL SHAVERS MARKET SHARE, BY GEOGRAPHY (2014 AND 2020)
FIG 12 NORTH AMERICA SHAVERS MARKET SIZE BY SEGMENT, $M (2011 - 2020)
FIG 13 LATIN AMERICA SHAVERS MARKET SIZE BY SEGMENT, $M (2011 - 2020)
FIG 14 EUROPE SHAVERS MARKET SIZE BY SEGMENT, $M (2011 - 2020)
FIG 15 ASIA-PACIFIC SHAVERS MARKET SIZE BY SEGMENT, $M (2011 - 2020)
FIG 16 URBANIZATION RATE IN ASIA-PACIFIC, % (2000 - 2020)
FIG 17 MIDDLE EAST and AFRICA SHAVERS MARKET SIZE BY SEGMENT, $M (2011 - 2020)
FIG 18 PORTER'S FIVE FORCES OF COMPETITIVE POSITION ANALYSIS
FIG 19 COMPETITIVE POSITIONING OF SHAVERS ACROSS GEOGRAPHY (2020)

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