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  4. > Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities

Summary
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video this year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. Operator have picked up the pace with the deployment of new digital communications technologies such as VoLTE ,Wi-Fi Calling and WebRTC.  Despite its slow growth to date, Rich Communications Services (RCS) may turn out to be mobile operators' best-bet in offsetting the OTT competition, supported by large industry partners. Few carriers are giving enough thought to the B2B2C opportunities implicit in WebRTC and far too many continue to view the technology as a threat to their existing calling business, as opposed to an opportunity for external monetization. We believe that provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.

Key Findings
- Telcos are focusing on Rich Communications Services (RCS) opportunity, which is charged as a premium VAS or as part of a standard mobile communications package, in order to combat the mounting mobile communications competitive pressure from OTT players. Carriers in the US, APAC and Europe are looking to align VoLTE capabilities with RCS for more advanced IP communication services.

- Wi-Fi calling has been launched by a large number of different industry participants including mobile incumbents, cable and fixed-players, with a wide variation in use case. The operators are positioning Wi-Fi calling as a cheaper alternative for cellular calling to avoid high roaming costs and markets as coverage enhancement value-add, especially for indoor calling.

- Companies such as Telenor, ATandT and Telefonica are experimenting with Web browser-based, real-time communications for voice and video communications. Provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.

Synopsis
'Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities' report by Pyramid Research describes the state of the carrier digital communications market, analyzes the market drivers and details a number of industry and service provider initiatives that highlight how technologies from VoLTE to Wi-Fi Calling and WebRTC is moving towards commercialization.

The report comprises of the following sections:

- Section 1: The carrier digital communications imperative
- Section 2: Digital communications technology trends
- Section 3: Digital communications carrier deployments and case studies                                                                                                  
- Section 4: What's next for digital communications?
- Section 5: Key findings and recommendations

Reasons To Buy
- Review technologies and services operators are deploying to compete with OTT service providers

- Learn best practices in positioning VoLTE, RCS and Wi-Fi calling services.

- Assess competitive products built around mesh networking.

- Assess the various revenue models available with WebRTC APIs.

Table Of Contents

Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities
Table of Contents
Executive Summary
Section 1: The carrier digital communications imperative
Mobile messaging
Mobile voice
Mobile video
Section 2: Digital communications technology trends
VoLTE
Wi-Fi calling
WebRTC
Section 3: Digital communications carrier deployments and case studies
RCS deployments to date and next steps
Case study: SK Telecom joyn.T
Case study: T-Mobile US Advanced Messaging
Wi-Fi calling deployments to date and next steps
Case study: EE Wi-Fi Calling
Case study: Cablevision Freewheel
WebRTC use cases
Case study: ATandT Enhanced WebRTC API
Case study: Telefonica's TokBox Leverage
Mesh networking deployments to date
Section 4: What's next for digital communications?
Competitive digital communications solutions
Digital communications opportunities for carriers
Section 5: Key findings and recommendations
Key finding
Recommendations
Appendices
Acronyms and definitions
Companies mentioned
About Pyramid Research
Pyramid Research contact information

List of Tables
Exhibit 1: Average monthly SMS decline 2015,2020
Exhibit 2: Voice ARPS 2020
Exhibit 3: OTT demonstrates rapid progress in 2015
Exhibit 4: Leading OTT app video calling
Exhibit 5: Carrier voice evolution to VoLTE
Exhibit 6: 5G use cases and technology requirements to support them
Exhibit 7: Integrating webRTC clients with carrier IP networks
Exhibit 8: Rich communications service market status
Exhibit 9: Original Joyn.T Marketing Literature
Exhibit 10: T-Mobile Us Advanced Messaging Launch Features
Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features
Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign
Exhibit 13: Cablevision Freewheel Campaign
Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and ATandT enhanced WEBRTC API
Exhibit 15: ATandT SDK App Architecture, Pricing
Exhibit 16: Tokbox Pricing
Exhibit 17: Open garden's network vision
Exhibit 18: Carriers Rethink Communications

List of Figures
Exhibit 1: Average monthly SMS decline 2015,2020
Exhibit 2: Voice ARPS 2020
Exhibit 3: OTT demonstrates rapid progress in 2015
Exhibit 4: Leading OTT app video calling
Exhibit 5: Carrier voice evolution to VoLTE
Exhibit 6: 5G use cases and technology requirements to support them
Exhibit 7: Integrating webRTC clients with carrier IP networks
Exhibit 8: Rich communications service market status
Exhibit 9: Original Joyn.T Marketing Literature
Exhibit 10: T-Mobile Us Advanced Messaging Launch Features
Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features
Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign
Exhibit 13: Cablevision Freewheel Campaign
Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and ATandT enhanced WEBRTC API
Exhibit 15: ATandT SDK App Architecture, Pricing
Exhibit 16: Tokbox Pricing
Exhibit 17: Open garden's network vision
Exhibit 18: Carriers Rethink Communications

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