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  4. > Context Rich System Market by Component, Device Type, Vertical, and Geography - Global Forecast to 2020

The context rich system market is expected to grow at a CAGR of 17.39% between 2015 and 2020. The major reason for the growth in context rich systems is their growing applications in the e-commerce and marketing vertical. The advancements in context rich system applications, such as combination of ubiquitous and mobile computing technologies have increased the scope of the context rich system market for large applications in different sectors.

Applications in smartphones hold a large share of this market
Applications in smartphones lead the market since smartphones work as context rich systems using their sensors for sensing data and responding accordingly to users. The use of high-quality sensors in smartphones makes it more flexible for handling sophisticated mobile sensing tasks, mainly gesture sensing. Also, context rich system applications in smartphones are used for navigation and providing location=based services according to a user’s requirements. These factors would facilitate the growth of smartphone-based context rich system applications at a high CAGR.

North America expected to be the fastest-growing market
This report covers the said market in North America, Europe, Asia-Pacific, and Rest of the World (RoW). The market in North America is expected to grow at a high CAGR between 2015 and 2020. The high adoption rates of new technology, large number of market players, and the growing awareness for context rich applications are some of the important factors that have contributed to the growth of the context rich system market in the North American region.

Breakdown primary participants:

- By Company Type: Tier 1 - 35%, Tier 2 - 45% and Tier 3 - 20%
- By Designation: C level - 35%, Director level - 25% and others - 40%
- By Region: North America - 45%, APAC - 30%, Europe - 20% and RoW - 5%

The key players in the ecosystem of context rich systems that are profiled in this report are Amazon.com, Inc. (U.S.), Apple, Inc. (U.S.), Google, Inc. (U.S.), Microsoft Corporation (U.S.), iGATE Corporation (U.S.), Baidu, Inc. (China), DS-IQ Inc. (U.S.), Flytxt (Netherlands), InMobi (Singapore) and Securonix (U.S.).

Reasons to buy the report:

- This report includes the market statistics pertaining to component, device, vertical and geography along with their respective market size.
- The Porter’s five forces framework has been utilized along with the value chain analysis to provide an in-depth insight into the context rich system market.
- Major drivers, restraints, challenges, and opportunities for the context rich system market have been detailed in this report.
- Illustrative segmentation, analysis, and forecast for the market based on components, devices, verticals, and geography have been conducted to give an overall view of the context rich system market.
- A detailed competitive landscape includes key players, in-depth analysis, and revenue of key players.

Table Of Contents

Context Rich System Market by Component, Device Type, Vertical, and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 23
2.4.1 ASSUMPTIONS 23
2.4.2 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30
4.1 CONTEXT RICH SYSTEM MARKET, 2015-2020 (USD BILLION) 30
4.2 CONTEXT RICH SYSTEM MARKET, BY DEVICE 30
4.3 CONTEXT RICH SYSTEM MARKET IN APAC 31
4.4 APAC EXPECTED TO EMERGE AS THE FASTEST-GROWING MARKET BETWEEN 2015 AND 2020 32
4.5 CONTEXT RICH SYSTEM MARKET: MARKET SHARE OF TWO MAJOR APPLICATIONS IN 2014 32
4.6 CONTEXT RICH SYSTEM MARKET: DEVELOPED VS. DEVELOPING MARKETS 33
4.7 CONTEXT RICH SYSTEM MARKET: E-COMMERCE and MARKETING AND FINANCE, BANKING, AND INSURANCE SECTORS (2020) 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 THE CONTEXT-RICH SYSTEM MARKET, BY COMPONENT 35
5.2.2 THE CONTEXT-RICH SYSTEM MARKET, BY DEVICE 35
5.2.3 THE CONTEXT-RICH SYSTEM MARKET, BY APPLICATION 36
5.2.4 THE CONTEXT-RICH SYSTEM MARKET, BY GEOGRAPHY 36
5.3 HISTORY AND EVOLUTION OF CONTEXT-RICH SYSTEMS 37
5.4 MARKET DYNAMICS 38
5.4.1 DRIVERS 39
5.4.1.1 Highly secure gateway for users and activities in organizations 39
5.4.1.2 The demand for the Internet of Things (IoT) 39
5.4.1.3 User preference toward context-rich systems and applications 40
5.4.2 RESTRAINTS 41
5.4.2.1 Users' privacy issues and information overload 41
5.4.2.2 Limited information or unexplored functionalities by users 41
5.4.3 OPPORTUNITIES 42
5.4.3.1 High demand of mobile computing 42
5.4.3.2 Increases safety parameters by detecting the drowsiness level of a driver 42
5.4.4 CHALLENGES 43
5.4.4.1 Less flexibility with regards to a user's perception 43
6 INDUSTRY TRENDS 44
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 INDUSTRY ANALYSIS 45
6.4 PORTER'S FIVE FORCES MODEL 46
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 48
6.4.2 THREAT OF SUBSTITUTES 49
6.4.3 BARGAINING POWER OF BUYERS 50
6.4.4 BARGAINING POWER OF SUPPLIERS 51
6.4.5 THREAT OF NEW ENTRANTS 52
7 CONTEXT-RICH SYSTEM, BY TECHNOLOGY 53
7.1 INTRODUCTION 54
7.2 UBIQUITOUS COMPUTING (PERVASIVE COMPUTING) 54
7.2.1 NANOTECHNOLOGY 54
7.2.2 RFID TECHNOLOGY 55
7.3 MOBILE COMPUTING 55

8 MARKET, BY COMPONENT 56
8.1 INTRODUCTION 57
8.2 HARDWARE COMPONENT 58
8.2.1 SENSORS 59
8.2.1.1 Pressure/Temperature Sensors 59
8.2.1.2 Image Sensor 59
8.2.1.3 Audio Sensor 59
8.2.1.4 Accelerometer 60
8.2.1.5 Gyroscope 60
8.2.1.6 Global Positioning System (GPS) 60
8.2.2 MOBILE PROCESSOR 61
8.2.3 BLUETOOTH LOW ENERGY CHIP (BLUETOOTH LE OR BLE) 61
8.3 SOFTWARE COMPONENT 61
9 MARKET, BY DEVICE 63
9.1 INTRODUCTION 64
9.2 SMARTPHONES 65
9.3 TABLETS 66
9.4 DESKTOPS/LAPTOPS 67
9.5 SATELLITE NAVIGATION SYSTEM (SATNAV) 68
9.6 BIOMETRICS 69
10 CONTEXT-RICH SYSTEM MARKET, BY VERTICAL 70
10.1 INTRODUCTION 71
10.2 HEALTHCARE 72
10.3 ECOMMERCE AND MARKETING 75
10.4 FINANCE, BANKING, AND INSURANCE 79
10.5 TOURISM AND HOSPITALITY 83
10.6 TRANSPORTATION 86
10.7 GAMING 90
11 CONTEXT-RICH SYSTEM MARKET, BY GEOGRAPHY 94
11.1 INTRODUCTION 95
11.2 NORTH AMERICA 97
11.2.1 U.S. 100
11.2.2 CANADA 101
11.2.3 MEXICO 102
11.3 EUROPE 102
11.3.1 U.K. 105
11.3.2 GERMANY 106
11.3.3 FRANCE 107
11.3.4 REST OF EUROPE 108
11.4 ASIA-PACIFIC (APAC) 108
11.4.1 CHINA 111
11.4.2 INDIA 112
11.4.3 SOUTH KOREA 113
11.4.4 JAPAN 114
11.4.5 REST OF APAC 115
11.5 REST OF THE WORLD (ROW) 116
11.5.1 MIDDLE EAST and AFRICA 117
11.5.2 LATIN AMERICA 118
12 COMPETITIVE LANDSCAPE 119
12.1 OVERVIEW 119
12.2 MARKET RANKING FOR TOP FIVE PLAYERS IN CONTEXT RICH SYSTEM MARKET 120
12.3 COMPETITIVE SCENARIO 121
12.4 NEW PRODUCT and TECHNOLOGY LAUNCHES AND DEVELOPMENTS 123
12.5 MERGERS and ACQUISITIONS 124
12.6 PARTNERSHIPS/JOINT VENTURES 125
12.7 EXPANSIONS 126
12.8 OTHERS 126
13 COMPANY PROFILE 127
(Overview, Products and Services, Financials, Strategy and Development)*
13.1 AMAZON.COM, INC. 127
13.2 GOOGLE INC. 131
13.3 MICROSOFT CORPORATION 134
13.4 APPLE INC. 137
13.5 BAIDU, INC. 140
13.6 IGATE CORPORATION 143
13.7 DS-IQ, INC. 145
13.8 FLYTXT 146
13.9 SECURONIX 148
13.10 INMOBI 149
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
14 APPENDIX 150
14.1 INSIGHTS OF INDUSTRY EXPERTS 150
14.2 DISCUSSION GUIDE 150
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 153
14.4 AVAILABLE CUSTOMIZATIONS 155
14.5 RELATED REPORTS 155




LIST OF TABLES

TABLE 1 THE DEMAND OF CONTEXT-RICH SYSTEMS WILL BE LED BY APPLICATIONS IN THE IOT ARCHITECTURE FOR PROVIDING CONTEXTUAL INFORMATION 40
TABLE 2 CUSTOMER'S PRIVACY ISSUES AND LESS INTERNET ACCESSIBILITY ARE MAJOR RESTRAINTS FOR THE GROWTH OF CONTEXT-RICH SYSTEM 41
TABLE 3 THE ADVANCEMENT OF MOBILE COMPUTING SYSTEMS IS BASED ON PERVASIVE COMPUTING PLATFORMS 43
TABLE 4 CHALLENGES FOR CONTEXT-RICH SYSTEM IS MAINLY LESS FLEXIBILITY WITH USER'S PERCEPTION 43
TABLE 5 KEY INDUSTRY TRENDS IN THE CONTEXT-RICH SYSTEM MARKET 45
TABLE 6 PORTER'S FIVE FORCES ANALYSIS: INTENSITY OF RIVALRY WOULD HAVE MAXIMUM IMPACT ON THE OVERALL MARKET 47
TABLE 7 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 57
TABLE 8 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE, BY HARDWARE,
2013-2020 (USD MILLION) 58
TABLE 9 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE, BY DEVICE TYPE,
2013-2020 (USD MILLION) 64
TABLE 10 GLOBAL CONTEXT-RICH SYSTEM MARKET FOR SMARTPHONES, BY VERTICAL, 2013-2020 (USD MILLION) 65
TABLE 11 GLOBAL CONTEXT-RICH SYSTEM MARKET FOR TABLETS, BY VERTICAL,
2013-2020 (USD MILLION) 66
TABLE 12 GLOBAL CONTEXT-RICH SYSTEM DESKTOP/LAPTOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 67
TABLE 13 GLOBAL CONTEXT-RICH SYSTEM SATELLITE NAVIGATION SYSTEM MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 68
TABLE 14 GLOBAL CONTEXT-RICH SYSTEM BIOMETRICS SYSTEM MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 69
TABLE 15 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 71
TABLE 16 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR HEALTHCARE VERTICAL,
BY DEVICE, 2013-2020 (USD MILLION) 72
TABLE 17 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR HEALTHCARE VERTICAL,
BY REGION, 2013-2020 (USD MILLION) 73
TABLE 18 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET SIZE FOR HEALTHCARE SECTOR, BY COUNTRY, 2013-2020 (USD MILLION) 73
TABLE 19 EUROPE: CONTEXT-RICH SYSTEM MARKET SIZE FOR HEALTHCARE SECTOR,
BY COUNTRY, 2013-2020 (USD MILLION) 74
TABLE 20 APAC: CONTEXT-RICH SYSTEM MARKET SIZE FOR HEALTHCARE SECTOR,
BY COUNTRY, 2013-2020 (USD MILLION) 74
TABLE 21 ROW: CONTEXT-RICH SYSTEM MARKET SIZE FOR HEALTHCARE SECTOR,
BY COUNTRY, 2013-2020 (USD MILLION) 75
TABLE 22 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR E-COMMERCE AND MARKETING VERTICAL , BY DEVICE, 2013-2020 (USD MILLION) 75
TABLE 23 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR E-COMMERCE AND MARKETING VERTICAL, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 24 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET SIZE FOR E-COMMERCE AND MARKETING VERTICAL , BY COUNTRY, 2013-2020 (USD MILLION) 76
TABLE 25 EUROPE: CONTEXT-RICH SYSTEM MARKET SIZE FOR E-COMMERCE AND MARKETING VERTICAL , BY COUNTRY, 2013-2020 (USD MILLION) 77
TABLE 26 APAC: CONTEXT-RICH SYSTEM MARKET SIZE FOR E-COMMERCE AND MARKETING VERTICAL , BY COUNTRY, 2013-2020 (USD MILLION) 77
TABLE 27 ROW: CONTEXT-RICH SYSTEM MARKET SIZE FOR E-COMMERCE AND MARKETING VERTICAL , BY COUNTRY, 2013-2020 (USD MILLION) 78
TABLE 28 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR FINANCIAL, BANKING AND INSURANCE VERTICAL, BY DEVICE, 2013-2020 (USD MILLION) 79
TABLE 29 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR FINANCIAL, BANKING AND INSURANCE VERTICAL, BY REGION, 2013-2020 (USD MILLION) 80
TABLE 30 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET SIZE FOR FINANCIAL, BANKING AND INSURANCE VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 80
TABLE 31 EUROPE: CONTEXT-RICH SYSTEM MARKET SIZE FOR FINANCIAL, BANKING AND INSURANCE VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 81
TABLE 32 APAC: CONTEXT-RICH SYSTEM MARKET SIZE FOR FINANCIAL, BANKING AND INSURANCE VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 81
TABLE 33 ROW: CONTEXT-RICH SYSTEM MARKET SIZE FOR FINANCIAL, BANKING AND INSURANCE VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 82
TABLE 34 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR TOURISM AND HOSPITALITY VERTICAL, BY DEVICE, 2013-2020 (USD MILLION) 83
TABLE 35 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR TOURISM AND HOSPITALITY VERTICAL, BY REGION, 2013-2020 (USD MILLION) 84
TABLE 36 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET SIZE FOR TOURISM AND HOSPITALITY VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 84
TABLE 37 EUROPE: CONTEXT-RICH SYSTEM MARKET SIZE FOR TOURISM AND HOSPITALITY VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 85
TABLE 38 APAC: CONTEXT-RICH SYSTEM MARKET SIZE FOR TOURISM AND HOSPITALITY VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 85
TABLE 39 ROW: CONTEXT-RICH SYSTEM MARKET SIZE FOR TOURISM AND HOSPITALITY VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 86
TABLE 40 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR TRANSPORTATION VERTICAL, BY DEVICE TYPE, 2013-2020 (USD MILLION) 87
TABLE 41 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR TRANSPORTATION VERTICAL, BY REGION, 2013-2020 (USD MILLION) 87
TABLE 42 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET SIZE FOR TRANSPORTATION VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 88
TABLE 43 EUROPE: CONTEXT-RICH SYSTEM MARKET SIZE FOR TRANSPORTATION VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 88
TABLE 44 APAC: CONTEXT-RICH SYSTEM MARKET SIZE FOR TRANSPORTATION VERTICAL,
BY COUNTRY, 2013-2020 (USD MILLION) 89
TABLE 45 ROW: CONTEXT-RICH SYSTEM MARKET SIZE FOR TRANSPORTATION SECTOR,
BY COUNTRY, 2013-2020(USD MILLION) 89
TABLE 46 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR GAMING VERTICAL, BY DEVICE, 2013-2020 (USD MILLION) 90
TABLE 47 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE FOR GAMING VERTICAL,
BY REGION, 2013-2020 (USD MILLION) 91
TABLE 48 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET SIZE FOR GAMING VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 91
TABLE 49 EUROPE: CONTEXT-RICH SYSTEM MARKET SIZE FOR GAMING VERTICAL,
BY COUNTRY, 2013-2020 (USD MILLION) 92
TABLE 50 APAC: CONTEXT-RICH SYSTEM MARKET SIZE FOR GAMING VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 92
TABLE 51 ROW: CONTEXT-RICH SYSTEM MARKET SIZE FOR GAMING VERTICAL, BY COUNTRY, 2013-2020 (USD MILLION) 93
TABLE 52 GLOBAL CONTEXT-RICH SYSTEM MARKET SIZE , BY REGION,
2013-2020 (USD MILLION) 97
TABLE 53 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 99
TABLE 54 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 99
TABLE 55 U.S.: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL, 2013-2020 (USD MILLION) 100
TABLE 56 CANADA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 101
TABLE 57 MEXICO: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 102
TABLE 58 EUROPE: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 104
TABLE 59 EUROPE: CONTEXT-RICH SYSTEM MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 104
TABLE 60 U.K.: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL, 2013-2020 (USD MILLION) 105
TABLE 61 GERMANY: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 106
TABLE 62 FRANCE: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 107
TABLE 63 REST OF EUROPE: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 108
TABLE 64 APAC: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL, 2013-2020 (USD MILLION) 110
TABLE 65 APAC: CONTEXT-RICH SYSTEM MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 110
TABLE 66 CHINA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 111
TABLE 67 INDIA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL, 2013-2020 (USD MILLION) 112
TABLE 68 SOUTH KOREA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 113
TABLE 69 JAPAN: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 114
TABLE 70 REST OF APAC: CONTEXT-RICH SYSTEM MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 115
TABLE 71 ROW: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL, 2013-2020 (USD MILLION) 116
TABLE 72 REST OF THE WORLD: CONTEXT-RICH SYSTEM MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 116
TABLE 73 MIDDLE EAST and AFRICA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 117
TABLE 74 LATIN AMERICA: CONTEXT-RICH SYSTEM MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 118
TABLE 75 THE TOP FIVE PLAYERS IN THE CONTEXT-RICHSYSTEM MARKET, 2014 120
TABLE 76 NEW PRODUCT and TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2012-2015 123
TABLE 77 MERGERS and ACQUISITIONS, 2012-2015 124
TABLE 78 PARTNERSHIPS/JOINT VENTURES, 2012-2015 125
TABLE 79 EXPANSIONS, 2012-2015 126
TABLE 80 OTHERS, 2012-2015 126




LIST OF FIGURES

FIGURE 1 MARKET COVERED: CONTEXT-RICH SYSTEM MARKET 14
FIGURE 2 GLOBAL CONTEXT-RICH SYSTEM MARKET: RESEARCH DESIGN 16
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 23
FIGURE 7 LIMITATIONS OF THE STUDY 24
FIGURE 8 CONTEXT-RICH SYSTEM MARKET EXPECTED TO HAVE A LARGE MARKET SIZE IN 2020. 25
FIGURE 9 SOFTWARE COMPONENT HAS HIGH GROWTH RATE COMPARED TO HARDWARE COMPONENT 26
FIGURE 10 CONTEXT-RICH SYSTEM MARKET, BY HARDWARE, 2013-2020 26
FIGURE 11 COMPARSION BETWEEN MARKET SIZE OF DEVICES USED CONTEXT RICH APPLICATIONS IN 2014 AND 2020 27
FIGURE 12 E-COMMERCE TO WITNESS THE HIGHEST GROWTH BETWEEN 2015 AND 2020 28
FIGURE 13 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2014 29
FIGURE 14 ATTRACTIVE MARKET OPPORTUNITIES FOR CONTEXT RICH SYSTEMS 30
FIGURE 15 SMARTPHONES ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2014 30
FIGURE 16 APPLICATION IN THE TOURISM AND HOSPITALITY SECTOR ACCOUNTED FOR THE LARGEST MARKET SHARE IN APAC, IN 2014 31
FIGURE 17 CHINA AND JAPAN ESTIMATED TO EMERGE AS FAST-GROWING MARKET BY 2020 32
FIGURE 18 APPLCIATION IN THE FINANCE, BANKING, AND INSURANCE SECTOR ACCOUNTED FOR THE LARGEST SHARE IN THE NORTH AMERICAMARKET IN 2014 32
FIGURE 19 CHINA EXPECTED TO GROW FASTER THAN OTHER DEVELOPED COUNTRIES 33
FIGURE 20 E-COMMERCE and MARKETING AND FINANCE, BANKING, AND INSURANCE SECTORS TO HAVE A PROMISING FUTURE IN NORTH AMERICA 33
FIGURE 21 THE CONTEXT-RICH SYSTEM MARKET SEGMENTATION: BY GEOGRAPHY 36
FIGURE 22 EVOLUTION OF CONTEXT-RICH SYSTEMS 37
FIGURE 23 HIGH DEMAND OF CONTEXT-AWARE APPLICATIONS USING CONTEXTUAL INFORMATION OF USERS IN VARIOUS SECTORS 38
FIGURE 24 VALUE CHAIN ANALYSIS (2015): MAJOR VALUE IS ADDED DURING RESEARCH and PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 44
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS (2014) 46
FIGURE 26 CONTEXT-RICH SYSTEM MARKET: PORTER'S FIVE FORCES ANALYSIS 47
FIGURE 27 CONTEXT RICH SYSTEM MARKET: INTENSITY OF COMPETITIVE RIVALRY 48
FIGURE 28 CONTEXT RICH SYSTEM MARKET: THREAT OF SUBSTITUTES 49
FIGURE 29 CONTEXT RICH SYSTEM MARKET: BARGAINING POWER OF BUYERS 50
FIGURE 30 CONTEXT RICH SYSTEM MARKET: BARGAINING POWER OF SUPPLIERS 51
FIGURE 31 CONTEXT RICH SYSTEM MARKET: THREAT OF NEW ENTRANTS 52
FIGURE 32 COMPUTING TECHNOLOGIES USED IN CONTEXT-RICH SYSTEMS 54
FIGURE 33 CONTEXT-RICH SYSTEM MARKET: SOFTWARE COMPONENT VS. HARDWARE COMPONENT (2014 VS. 2020) 57
FIGURE 34 CONTEXT-RICH SYSTEM MARKET, BY DEVICE (2014 VS. 2020) 64
FIGURE 35 GEOGRAPHIC SNAPSHOT: NORTH AMERICA EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 95
FIGURE 36 U.S. ESTIMATED TO LEAD THE MARKET BETWEEN 2015 AND 2020 96
FIGURE 37 NORTH AMERICA: CONTEXT-RICH SYSTEM MARKET OVERVIEW: 2014 98
FIGURE 38 EUROPEAN CONTEXT-RICH SYSTEM MARKETOVERVIEW: 2014 103
FIGURE 39 APAC: CONTEXT-RICH SYSTEM MARKET OVERVIEW: 2014 109
FIGURE 40 COMPANIES ADOPTED PRODUCT AND TECHNOLOGY INNOVATION AS THE KEY GROWTH STRATEGY BETWEEN 2012 and 2015 119
FIGURE 41 MARKET EVALUATION FRAMEWORK— NEW PRODUCT and TECHNOLOGY LAUNCHES FUELED THE GROWTH BETWEEN 2012 AND 2014 121
FIGURE 42 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 122
FIGURE 43 AMAZON.COM, INC. : COMPANY SNAPSHOT 128
FIGURE 44 AMAZON .COM, INC.: SWOT ANALYSIS 130
FIGURE 45 GOOGLE INC.: COMPANY SNAPSHOT 131
FIGURE 46 GOOGLE INC.: SWOT ANALYSIS 133
FIGURE 47 MICROSOFT CORPORATION: COMPANY SNAPSHOT 135
FIGURE 48 MICROSOFT CORPORATION : SWOT ANALYSIS 136
FIGURE 49 APPLE INC.: COMPANY SNAPSHOT 137
FIGURE 50 APPLE INC.: SWOT ANALYSIS 139
FIGURE 51 BAIDU, INC.: COMPANY SNAPSHOT 140
FIGURE 52 BAIDU INC.: SWOT ANALYSIS 142
FIGURE 53 IGATE CORPORATION: COMPANY SNAPSHOT 143

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