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Protein supplements available in the market are typically in powdered form. These supplements are valuable to vegetarians and omnivores alike, as they transform simple juices and smoothies into full-fledged meals. Pea protein is an animal-free supplement made from extracting the soluble pea protein from yellow split peas. Extracted from the yellow pea, pisum sativum, pea protein is generally used as a dairy alternative and a dietary supplement. It boasts a neutral taste and possesses a typical amino acid profile, making it a feasible choice for the food industry.

Western influence on a large section of the population is also increasing the demand for plant based proteins. In addition to the influence, a majority of the population in South East Asia follows either Hinduism, Buddhism or Jainism, which prohibits consumption and use of animal based products. This prohibition paves way for plant based sources to meet protein requirement. Added to this, rising health consciousness and negative reports on red and processed meats is shifting consumer preference to plant based products.

Pea protein concentrates contains 50% to 60% protein content with fat, around 6% ash and 20% dietary fiber. Most commercial pea proteins concentrates are produced in Canada and Western Europe; however, some Asian sources are entering the market in recent years. Addition of pea protein concentrates in functional food is a lucrative option for people suffering from specific food allergies or sensitivities.

Textured proteins are excellent sources of protein and fiber. It meets standards of nutrition but is economical as well. Plain textured proteins have zero cholesterol. Asia-Pacific is the fastest growing market for textured proteins and is expected to grow at CAGR of XX% from 2015 to 2020. Asia-Pacific is an emerging market in the sector due to its increasing health conscious and western influenced populations. Asian developing countries present the most attractive markets due to larger younger populations that are employing. Asia Pacific is expected to grow faster compared to other regions, at a CAGR of XX% during the forecasted period 2015-2020.

The success of pea protein in Asia-Pacific region is pivoted around the issues of health, ease of production, and the environment friendly status it offers. The large-scale availability of raw materials is an important boost. However, the main benefit is derived from the value addition during production, which enables a significant profit margin. This argument derives strength from the technical fact that eating peas in their natural state would not produce the same benefits as the extracted pea protein; the value is added only after activation with special enzymes.

China is the biggest market followed by Japan, Australia, India. Australian markets and buying patterns are different from the remaining Asia-pacific countries. It more closely resembles the western market trends. The market though is not driven by impulse but by an economically strong and a highly aware consumer base. China occupies the leading market position, with India and Japan being other important high potential markets. The historic trust placed in alternative medical practices and the use of naturally derived locally sourced materials. The marketing and positioning on the product on these lines would ensure the long-term success of the market.

Roquette, A&B Ingredients and Axiom Foods are some of the many companies with major market shares in the segment. Companies are focused on setting up their manufacturing units in the market due to rising consumer demand. New entrants, in spite of heavy competition from major players are targeting potential markets due to the high profits associated with the industry. Companies have engaged in extensive scientific research in order to identify better varieties and economical feasible process.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Asia-Pacific Pea Protein Market, with region specific assessments and competition analysis on a global and a regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Asia-Pacific Pea Protein market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the Asia-Pacific Pea Protein market.
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

Asia-Pacific Pea Protein Market - Growth, Trends and Forecasts (2015-2020)
1. Introduction

1.1 Research Methodology

1.2 Definition of the Market

1.3 Report Description

2. Key findings of the study

3. Market Dynamics

3.1 Drivers

3.1.1 Increasing western influence and rising health conscious populations in developing countries along with other uses of pea protein

3.1.2 Global increase in demand for pea protein owing to proven high nutritional profile

3.1.3 Increasing number of younger population in Mexico

3.2 Restraints

3.2.1 Very low consumer awareness for the product

3.2.2 High Production costs resulting in the same with product costs

3.3 Opportunities

3.3.1 Increased potential for plant proteins in sports drink sector

3.3.2 Technological advancements in processing and production bringing down the product cost

3.3.3 Higher incidence of application in weight management and fitness industry

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threat of New Entrants

3.4.4 Threat of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Type

4.1.1 Isolates

4.1.2 Concentrates

4.1.3 Textured Dry Wet

4.1.4 Others

4.2 By Application

4.2.1 Bakery

4.2.2 Beverages

4.2.3 Nutritional Supplements

4.2.4 Meat Extenders

4.2.5 Snacks

4.2.6 Others

4.3 By Geography

4.3.1 Asia Pacific China India Japan Australia Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 A and B Ingredients

6.2 Agridient

6.3 Axiom Foods Inc

6.4 Roquette Freres

6.5 Consucra- Groupe Warcoing

6.6 Farbest Brands

6.7 Norben Company Inc

6.8 Nutri-Pea Limited

6.9 Sotexpro

6.10 The Scoular Company

7. Appendix

7.1 Abbreviations

7.2 Sources

7.3 Bibliography

7.4 Disclaimer

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