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  4. > North America Pea Protein Market - Growth, Trends and Forecasts (2015-2020)

Protein supplements available in the market are typically in powdered form. These supplements are valuable to vegetarians and omnivores alike, as they transform simple juices and smoothies into full-fledged meals. Pea protein is an animal-free supplement made from extracting the soluble pea protein from yellow split peas. Extracted from the yellow pea, pisum sativum, pea protein is generally used as a dairy alternative and a dietary supplement. It boasts a neutral taste and possesses a typical amino acid profile, making it a feasible choice for the food industry.

Major influence of lifestyle occurs from this region which affects all the other markets. Lifestyle changes has seen a sudden drift with a subsequent rise in health awareness among the populations. Consumers are more focused on a healthy living diet which in turn is giving rise to pea proteins market. Among consumers post 2012, vegan diet is gaining momentum which is an alternative to meat products for the fitness conscious population.

Plant based proteins due to their higher nutritional specifications, compared to that of synthetic proteins had gained popularity in sports drink industry. Technological advancements in processing and manufacture brought down the product costs of end outcome protein. Extensive research had resulted in improving the taste and texture to the former, which was rather bland and lacking rich texture. With their proven health benefits, pea protein has a higher scope of incidence in weight management and fitness industry, creating an opportunity for money-spinning venture in the sector. Textured proteins are excellent sources of protein and fiber. Many public schools in North America are using textured vegetable proteins as a food source in the breakfast and lunch programs. It meets standards of nutrition but is economical as well. Plain textured proteins have zero cholesterol.

North America market is the largest market for pea protein nutritional supplements market. Its market is estimated to grow with a CAGR of 8.8% during the forecasted period with a market value of $XX million by 2020. North American market leads in all the segments comparatively to all the other region markets. North America is the biggest market for pea protein with a share of 35%. Part of the reason for this is the rise in the number of research activities in the pharmaceutical industry and the growing protein engineering market. Market for North America is matured and is expected to grow at a slower growth rate compared to other regions like Asia-Pacific. The pea protein market is an integral part of the food & beverage industry. It’s driven by the rising demand for processed and healthy food products. It is also an alternative to the meat food, which is gaining popularity in the western regions. US is the major market in North American region. Its market is growing especially with the rising demand of French-grown yellow peas which is also branded by Roquette under the name of Nutralys. Canada is a matured market for Pea proteins. The changing trends for healthy and quality foods were witnessed in the region creating a demand for ingredients such as Pea protein. Rising number of younger population with fitness conscious has spiked the Mexican market for pea protein.

Roquette, A&B Ingredients and Axiom Foods are some of the many companies with major market shares in the segment. Companies are focused on setting up their manufacturing units in the US, due to rising consumer demand.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the North America Pea Protein Market, with region specific assessments and competition analysis on a global and a regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the North America Pea Protein market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the North America Pea Protein market.

To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

North America Pea Protein Market - Growth, Trends and Forecasts (2015-2020)
1. Introduction

1.1 Research Methodology

1.2 Definition of the Market

1.3 Report Description

2. Key findings of the study

3. Market Dynamics

3.1 Drivers

3.1.1 High demand for plant based alternatives to meat products

3.1.2 Global increase in demand for pea protein owing to proven high nutritional profile

3.1.3 Increasing number of younger population in Mexico

3.2 Restraints

3.2.1 Very low consumer awareness for the product

3.2.2 High Production costs resulting in the same with product costs

3.3 Opportunities

3.3.1 Increased potential for plant proteins in sports drink sector

3.3.2 Technological advancements in processing and production bringing down the product cost

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threat of New Entrants

3.4.4 Threat of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Type

4.1.1 Isolates

4.1.2 Concentrates

4.1.3 Textured Dry Wet

4.1.4 Others

4.2 By Application

4.2.1 Bakery

4.2.2 Beverages

4.2.3 Nutritional Supplements

4.2.4 Meat Extenders

4.2.5 Snacks

4.2.6 Others

4.3 By Geography

4.3.1 North America United States Canada Mexico Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 A and B Ingredients

6.2 Agridient

6.3 Axiom Foods Inc

6.4 Roquette Freres

6.5 Consucra- Groupe Warcoing

6.6 Farbest Brands

6.7 Norben Company Inc

6.8 Nutri-Pea Limited

6.9 Sotexpro

6.10 The Scoular Company

7. Appendix

7.1 Abbreviations

7.2 Sources

7.3 Bibliography

7.4 Disclaimer

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